1、Unit 1 Advertising 每课一练 5（牛津版必修 4）总分 100 分 时间 45 分钟 成绩评定 _I. 请选出与图片相对应的广告语。(每题 5 分，共 20 分) 下面是一些世界知名品牌的广告图片以经典的英文广告语1. Good to the last drop. (麦斯威尔咖啡) 预习作业2. The taste is great. (雀巢咖啡)3. Obey your thirst. (雪碧)4.The choice of a new generation. (百事可乐 )5. Just do it. (耐尔运动鞋) 6. Impossible made possible
2、. (佳能打印机)7. Lets make things better. (飞利浦电子)8. Feel the new space. (三星电子)9. Intelligence everywhere. (摩托罗拉手机 )10. Connecting people. (诺基亚手机 )_ _ _ _II. 根据课文内容，判断正误：（每题 2 分，共 20 分）1. Advertising is to encourage people to buy a product or service or believe in an idea.2. Ads are often commonly found i
3、n newspapers, radio, television and so on.3. Commercial ads and PSAs are only types of ads.4. All advertisements tell the complete truth. 5. So far China hasnt made laws to protect people from advertisements that lie or try to make people believe untrue claims about products or services.6. PSAs and
4、commercial ads use some of the same methods.7. All ads dont play tricks on us. 8. Commercial ads can often give us valuable information about how to live our lives.9. The slogan “Project Hopeschooling every child” is one example of a PSA. 10. According to the article, we should learn to be smart abo
5、ut advertisements.III. 根据首字母或中文提示补全单词：（每题 2 分，共 20 分）课堂作业1. These men had no c_ with the people.2. The race was so close that everyone was holding his b_ at the finish.3. I have no i_ of visiting you, for I have been busy these days. 4. This is not the o_ picture, but just a copy of it.5. He fought
6、in the North African c_ during the last war.6. I tried to _(说服) him out of his foolish plans.7. She passed away, but her _ (形象) is still fresh in my mind.8. His company are _ (推销) their new sort of toothbrush on television.9. The book completely destroyed his _ (创造) ability. 10. We need a advertisin
7、g _ (标语) for the new product.IV. 翻译下列句子：(每题 4 分，共 20 分)1. 楼上的那间屋子打算给孩子们用作图书室的。 （be intended as）_2. 我的伦敦之行是与工作有关系的。 (in connection with)_3. 你该问问我对这种想法为什么感到失望。 (be meant to)_4. 推销员说这辆车状况良好，而我那么傻竟然信以为真。 (fall for)_5.即使你不成功，我也会站在你的一边。 (even if)_V. 阅读理解： （每题 5 分，共 20 分）People who travel a lot fly with Be
8、l Air, because they know they will get what they want.They want to go quickly and safely across the country, across the sea or right across the world, and they know Bel Air will take them where they want to go. Bel Air flies all the newest and fastest planes to more towns and cities in more countrie
9、s of the world than any other airlines.Do you want to go to Paris, Washington or Tokyo? Bel Air will take you there, at all time of the day or night, right through the week. But Bel Air flies not only to the big cities in rich countries we fly two or three times a week to towns and cities in the ver
10、y heart of Asia, Africa and South America.People who travel a lot fly with Bel Air because they know they will leave on time and arrive on time. They know the food they will receive and the films they will watch will be of the best.Wherever you want to travel or whatever your travel requirements, ou
11、r extensive (广大的；广阔的) links within the travel industry enable us to offer you excellent online prices. All tickets can be booked online with immediate confirmation (证实) at discount online prices.创新作业课外作业Bel Air is second to none. When you fly, fly with Bel Air.1. Bel Air says that experienced travel
12、ers choose to fly with it because _.A. it offers the best service a passenger would expect forB. its planes fly to distant placesC. it has more new planes than other airlinesD. its passengers can watch good films on its plane2. How often does Bel Air fly to big cities like Paris?A. Every day except
13、Sunday. B. Two or three times a week.C. Every day of the week. D. Any time at weekend.3. What does the underlined sentence “Bel Air is second to none.” mean?A. Bel Air is one of the best two airlines. B. Only one airline is better than Bel AirC. No other airline is better than Bel Air. D. Bel Air is
14、 among the best airlines4. The text was written _.A. to give people information about airlinesB. to persuade people to fly with Bel AirC. to tell people about airline serviceD. to show people the fastest way of traveling答案I. - 9 ; - 6 ; - 5 ; -3II. 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. III. 1. connection 2
15、. breath 3. intention 4. original 5. campaign 6. persuade 7. image8. promoting 9. creative 10. sloganIV. 1. The room upstairs was intended as a library for children. 2. My journey to London is in connection with my work.3. You were meant to ask why I was disappointed at the idea.4. The salesman said
16、 the car was in good condition and I was foolish enough to fall for it.5. I will stand by you even if you dont succeed.V. 1. A 综合推断题。 BCD 知识文中提到的原因之一，而 A 项是总述，即 Bel Air 的一流服务才是乘客选择的主要原因。2. C 细节理解题。 第三段中的第二句话 “ at all time of the day or night, right through the week”可知每天都有飞往大城市的航班。3. C 句意理解题。 “Bel Air is second to none.” 从字面意义来看 “second to none” 即“首屈一指” ，商家做广告时总是宣称自己的商品或服务是最好的，因此最后选择 C 项。4. B 综合推理题。 广告的真正目的是赢利，本文当然是说服乘客乘坐 Bel Air 的飞机。
