1、Unit 11 Lesson 3 The advertising game,New words,advertise (vt) sth.advertise (vi) for sth.advertisement (n) = adadvertisements (plur.) = adsadvertiser,6. approach - method 7. boom - rapid increase 8. budget - plan of how money should be spent 9. classic - traditional, typical 10.concept - idea 11.co
2、ntemporary - belonging to the present time 12.consist of - contain 13.suitable - right for something,Main idea,The combination of design and new idea. The new and general need of modern ad. About classic ad The reason of making people forget the existence of ad. About the public ad.,About classic ad
3、 The new and general need of modern ad. The combination of design and new idea. The reason of making people forget the existence of ad. About the public ad.,Right order,Reading for details,1. When does the simplest type of advertisement work? (It works when) 2. Why are modern techniques of design no
4、t enough for advertisements to be noticed in modern cities? 3. What ideas do todays advertisers use to make you notice their products? 4. What has the government done during the last decade?,1. It works when we only want to find information about certain products.,2. Because of the advertising boom,
5、 people are used to seeing high standards of visual design.,3. They use humour as well as new and unusual ideas to surprise people. They hope to make people forget that someone is trying to sell them something.,4. Over the last decade, the government has worked hard at using advertisements to educat
6、e the public on fighting AIDS, saving water, helping the poor, giving up smoking, etc.,to tell the use of a noun.as subject.after “Be”.after a preposition.,A Gerund can be used,A Gerund is used to tell the use of a noun.,1. Shanghai Sewing Machine,A Gerund is used as a subject.,2. This kind of adver
7、tising might not be suitable. 6. Some advertisements may suggest that buying a car can make you free. 7. Repeating old ideas is not a successful approach. 9. Using humor to surprise is important. 11. Not all advertising is about selling products and services for a profit.,A Gerund is used after “Be”
8、.,8. The main purpose of the advertisement is making customers spend money.10. By doing this, they hope to make people forget that someone is trying to sell them something.,A Gerund is used after a preposition.,3. A lot of money is spent on applying modern techniques. 4. Because of the advertising b
9、oom, people are usedto seeing high standards of visual design. 5. Modern advertisements must stand out in a world full of competition by combining the highest standards of design with ideas. 10. By doing this, they hope to make people forget that someone is trying to sell them something.,A Gerund is
10、 used after a preposition.,11. Not all advertising is about selling products and services for a profit. 12. There are public advertisements which encourage citizens to participate in improving their neighbourhood, protecting the environment, andhelping other people. 13. The government has worked har
11、d at using advertisements to educate the public on fighting AIDS, saving water, helping the poor, giving up smoking.,Exercises,1. Im an early bird, and Ive got used to _ (get up) at 5:00 a.m. 2. There is only one programme worth _(watch) today - the science programme on volcanoes. 3. Its no use _ (w
12、orry) about it. You can t do anything to change it. 4. I regretted _ ( not apologise) to the old man for my bad behaviour. 5. My little niece and nephew are always excited to set out on a _ (camp) trip. 6. For fifty years, she did her job without _. (complain). 7. _ (Ask) about other peoples persona
13、l business is not polite. 8. I dont feel like _ (do) anything at all this evening.,getting up,watching,worrying,not apologising,Asking,camping,complaining,doing,Do you think advertising actually works?Have you ever bought anything because you liked the idea promoted in the ad?,Nike,Discussion,Task f
14、or Group 1 is practising telling us the story in the ad. (careless, leader, punish, press) Task for Group 2 is discussing what way is used in the ad. Task for Group 3 is discussing what you think about the idea.( give information, design, creative,interesting, attractive, fascinating, humorous),Homework,Please read the text several times and try to retell the content.,
