1、ENGLISH GROUP 2,Lu Renjia Lu Renyi Lu Renbing Lu Rending,Members,Members,CEOLu Rending,Meeting-masterLu Renjia,Professor(invited)Lu Renbing,Marketing Department Manager Lu Renyi,Location,First restaurant in West London , now it had built up a chain of 40 outlets within five years , using a franchisi
2、ng system .,Service,Founder,Business,Taste,Eva and Ramon Martinez,restaurant industry,our share price rose by 120% within a week,offer take-out service,serve a sauce which varied from mild to very hot,Background,problems,Background,Unfortunately the companys share price has fallen recently by over 8
3、0%. There has also been strong pressure on chief executives to resign as co-chairmen of the business.,80%,PROBLEMS,Confronting with the severe situation, we recently did a survey to find out what its customers thought about its restaurants.,survey,PROBLEMS,survey,PROBLEMS,survey,PROBLEMS,survey,PROB
4、LEMS,survey,Food products bought most often,Customers opinion,PROBLEMS,survey,PROBLEMS,In short, I believe that there are lots of problems related to management and we need make major changes in the business.,Face these PROBLEMS , What will we do?,SUGGESTIONS,1 To provide a place to have a date,PROB
5、LEMS,SUGGESTIONS,2 diversification in Products,SUGGESTIONS,3 The development of health food,SUGGESTIONS,4 low price not , but the coupon may,SUGGESTIONS,5 not only do we some ads , such as,5 but also some “water army“.,SUGGESTIONS,5 but also some “water army“.,Expected effect,Expected effect,our product should cover more market share.,GOAL 1,Expected effect,our service level should be first-rate.,GOAL 2,Expected effect,the quality of food should be in the lead.,GOAL 3,Meeting is over Thanks for your attention!,
