1、Key point: useful terms and definitions of business plan Difficult points: the tips of a business plan,Requirement,By the end of this lesson, you should be able to have a good command of the tips of a business plan the commonly-used sentences in writing business plan By the end of this lesson, you s
2、hould be able to know the part of management in a business plan know the part of financials in a business plan know how to write a business plan prescribe the successful way of Charlie Bell, the McDonalds CEO,Creating an Effective Business Plan (III),New Words,Skill Training,Samples of the Outline o
3、f a Business Plan Sample 1: An Outline of a Complete Business PlanSummary Business ConceptCurrent situationKey success factorsFinancial situation/needs Vision Vision statementMilestones,Market Analysis The overall marketChanges in the marketMarket segmentsTarget market and customersCustomer characte
4、risticsCustomer needsCustomer buying decisions Competitive Analysis Industry overviewNature of competitionChanges in the industryPrimary competitorsCompetitive products/servicesOpportunitiesThreats and risks,Strategy Key competitive capabilitiesKey competitive weaknessesStrategyImplementing strategy
5、 Products/Services Product/service descriptionPositioning of products/servicesCompetitive evaluation of products/servicesFuture products/services,Marketing and sales Marketing strategySales tacticsAdvertisingPromotions/incentivesPublicityTrade shows Operations Key personnelOrganizational structureHu
6、man resources planProduct/service deliveryCustomer service/supportFacilities,Creating the financials of the business plan Assumptions and CommentsStarting Balance SheetProfit and Loss ProjectionCash Flow ProjectionBalance Sheet ProjectionRatios and Analysis,Sample 2:,BUSINESS PLAN FOR A RESTAURANT T
7、able of Contents Company Description Industry Analysis Products & Related Services The Target Market The Competition Marketing Plan & Sales Strategy Operations Management & Organization Long-Term Development & Exit Plan Financial Data & Projections Appendices,Sample 3:,BUSINESS PLAN FOR A RETAIL BUS
8、INESS American Management Technology 1.0 Executive Summary 1.1 Objectives 1.2 Mission 1.3 Keys to Success 2.0 Company Summary 2.1 Company Ownership 2.2 Company History 2.4 Company Locations and Facilities,3.0 Products and Services 3.1 Product and Service Description 3.2 Competitive Comparison 3.3 Sa
9、les Literature 3.4 Sourcing 3.5 Technology 3.6 Future Products and Services,4.0 Market Analysis Summary 4.1 Market Segmentation 4.2 Industry Analysis 4.2.1 Industry Participants 4.2.2 Distribution Patterns 4.2.3 Competition and Buying Patterns 4.2.4 Main Competitors 4.3 Market Analysis,5.0 Strategy
10、and Implementation Summary 5.1 Marketing Strategy 5.1.2 Pricing Strategy 5.1.3 Promotion Strategy 5.2 Sales Strategy 5.2.1 Sales Forecast 5.2.2 Startup Summary 6.0 Personnel Plan 7.0 Financial Plan 7.1 Key Financial Indicators 8.0 Management Team,The Commonly-used Sentences in Writing Business Plan
11、(III),1.After having successfully introduced the complex widget into the American market, our expansion will be in two separate areas: increasing sales in the USA and entering various foreign markets.2. We expect that a small percentage will desire to remain independent and these will have to be rep
12、laced with our own sales force.,3. We will increase national advertising and begin targeting smaller accounts and specialty outlets. 4.The American market for product/service is estimated at $8 Billion annual sales based on data furnished by XYZ Survey. 5.We estimate that we can achieve XX% market s
13、hare within XX years. To continue our growth, we will be using the following methods to expand our markets and to increase our new areas of doing business:,6. This location is desirable because: the building is structurally compatible for our use; the rent is below market; the building has the neces
14、sary facilities to operate this business; the location is convenient for our freight companies, suppliers, clients and employees; possibility of expansion in the area. 7. Our main supplier of component parts will be DEF Manufacturing of Fort Lee, NJ.,8. With robotics our labor costs and therefore ou
15、r production costs will be the lowest in the industry. 9. To maintain our advantage we have established lines of communication with all of our potential machinery suppliers. 10. Most importantly we have an ongoing relationship with several universities and are actively participating in various studi
16、es and experiments relating to production methods.,11. We have contracted with an environ-mental engineering company to advise us on any possible problems as well as solutions including legal disposal of all hazardous wastes.12. Our present program of joint research with the local university has pro
17、ven very beneficial.13. We project that we will be able to generate sufficient capital from operations to meet our initial needs after the infusion of $200,000.,14.Should sales not be up to projections, adjustments will be made in ordering and long term commitments decreased or postponed.15. My Comp
18、any seeks at a future point to use a computerized accounting package to monitor our financial performance. 16. This information will be compiled at the end of each month for preparation of financial statements. 17. The money invested in My Company will be used for the following purposes:,18. If we f
19、ind that we are continually over budget, our first step will be to reevaluate our markup on products and then to recheck our costs to make certain that we are obtaining the best possible prices.19. Also due to the fast changing nature of this industry, we will need to retrofit these machines within
20、XX years at customer expense.20. At this time there are approximately 1,500 companies worldwide making comparable simple widgets.,Reading Materials,From Burger Flipper to McDonalds CEOAbstract: This article tells of a story of Charlie Bell, an Australian who has gone from flipping burgers and cleaning toilets in a suburban restaurant to running the worldwide McDonalds fast food empire. Key words: Charlie Bell; burger; flipper; McDonald; CEO 返 回,
