1、It is not the employer who pays wages; he only handles the money. It is the _ that pays wages.Henry Ford (1863-1947),product,Unit 2 Product Presentation,1) Describe some of your favorite products. Why do you like them?2) What is the best thing you have ever bought?3) Look at the following products,
2、try to describe them by using the sentence pattern:It is _ (adj.),Start-up,Baby monitor,Listening 1,Five people were talking about the best thing they have ever bought. Listen and write down the thing that each person mentions.,_2. _3. _4. _5. _,camera,train ticket to Brighton,speakers for a compute
3、r,Prada bag,tree,_2. _3. _4. _5. _,Memories of his travels and people he has met,The love of her life,Because he has bought speakers, he can play DVDs on his computer now.,Because she considers the bag a timeless classic: it is well-made and she uses it everyday.,Build a tree house in the tree he bo
4、ught for his sons birth.,The best thing Ive ever bought is my camera because I can look back at all my travels and the people Ive met, and it brings back memories that I can enjoy all my life.2. The best thing Ive ever bought is a train ticket to Brighton because I met the love of my life as I was q
5、ueuing in the buffet car.3. Last week I bought some speakers for my Mac computer. They cost about 40, which is really good value. You just plug them into your computer and get sound as good as many hi-fis. This means I dont have to buy a DVD player to watch films as I can do it on the computer and h
6、ave a great sound.4. My very expensive Prada bag. It was a luxury buy. I was attracted by its style and it cost me a lot of money, far more than I would have spent before, but its extremely well-made and I suppose you could say its a timeless classic, I use it every day. It looks good in every situa
7、tion and for every occasion.5. I bought a tree seven years ago for my sons birth. It cost 30. now its a magnificent tree. Its leaves change colour with the seasons. It provides shade; its a home for birds. When its bigger Im going to build a tree house for the children to play in.,Audio script,Liste
8、ning 1,Listen to a sales manager presenting a product to some buyers. Which of the adjectives below does she use?,fashionable stylish robust elegant attractive user-friendly high-quality well-designed reliable flexible popular practical,This is our new product a CD tower system. As you can see, its
9、attractive and stylish. The tower is made of wood and it holds twenty CDs. Let me tell you its dimensions. Its 33cm high, 18cm long, and 20cm wide. It comes in three colours: black, brown and white. And its selling price is just under 25 a very competitive price. Its ideal for storing CDs and CD-Rom
10、s. It has several special features which should appeal to our customers. Firstly it has a soft-touch mechanism. This means you just touch a button and the CD comes out smoothly and quietly. Another advantage is that its easy to select the CD you want because the title is clearly displayed. A very us
11、eful feature too is that its simple to use. You can open the CD case without taking it off its tray. The tower is well-designed. Its robust, elegant and user-friendly. Its very flexible I forgot to mention that because the towers are modular, so you can put one on top of the other. Thats a big advan
12、tage for people who have lots of CDs. And one other thing, you can save 15 if you buy two units instead of one. I think the CD tower will be one of our best-selling products. It really does meet the needs of music lovers. Its so practical, its a high-quality product, and great value for money. Are t
13、here any questions youd like to ask？,Audio script,Warming-up questions,1) Have you ever heard of presentation? 2) Have you ever given a formal or informal presentation in English? Who to? What about? 3) Did you enjoy the experience? 4) What is a presentation?,explaining, educating, convincing, or ot
14、herwise conveying information to them,Read the following tips for presentations,a) Know your subject matter and your objectives b) Know your audience c) Write out your presentation completely or at least a detailed outline d) Rehearse the presentation e) Use the proper visual aids f) Use easy-to-und
15、erstand language applicable to the group you are presenting to g) Use your personal experiences to help illustrate your points h) Keep eye contact with the group i) Gather feedback from your audience j) End your presentation with a Question and Answer session.,Basic Presentation Structure,Introducti
16、on,Topic,Outline,Part 1,Part 2,Part 3 etc.,Summary,Conclusion,Inviting questions,The structure of the oral presentation is crucial for one main reason: once you have articulated a statement, the audience cannot “rehear“ what you have said. In reading, when you do not understand a sentence or paragra
17、ph, you can stop and reread the passage as many times as necessary. When you are speaking, however, the audience must be able to follow your meaning and understand it without having to stop and consider a particular point you have made, thereby missing later statements that you make as you move thro
18、ugh your presentation. To help your audience follow what you say easily, you must design your presentation with your audience, particularly their listening limitations, in mind.,People use a lot of expressions to guide the audience through a presentation. Now identify the functions of the following
19、expressions.,1) Stating the objective 2) Giving an outline 3) Place of questions 4) Starting the first point 5) Referring to visual aids 6) Clarifying 7) Closing a point 8) Starting another point 9) Finishing 10) Summarising 11) Concluding_ a. If you have any questions, Id be glad to answer them at
20、the end. _ b. Let me just go over that again. _ c. Ill have to close there. _ d. Today I aim to talk about after-sales service. _ e. Lets turn to the question of advertising. _ f. Ive divided my talk into three parts. _ g. So, weve covered three main points. _ h. Id like you to look at this chart. _
21、 i. I think we all agree that the new product has to be launched next month. _ j. Lets start with the market research results. _ k. Is all that clear?,Are you right?,3 7 9 1 8 2 10 5 11 4 6,Key to BEC-Vantage4 Part one: 1.Ms. Spencer 2. cancel account 3. Korea 4.rest 5.sound system puter disks 7.$13
22、0 8.this afternoon 9.Liverpool10.meet Mr. Davis 11.national bank 12. sign agreement Part two: 13-17. H A F B D 18-22. D E A C F,Listening 2,Speaking task (based on activity sheet) Check students product presentation,维持升幅 to an increase 到达最高点 to reach a . 保持不变 to remain . 降到最低点 to out 正值之际 on the of代
23、表 on the of 承蒙盛情邀请 at the gracious of 年会 meeting 商界的朋友们 friends from the business community,sustain,peak,constant/stable,bottom,occasion,behalf,invitation,annual,marketing presentation sales representative sales record customers satisfaction manufacturer retailer merchant wholesaler commission agent
24、 facilitating agent,营销报告会,服务代理商,销售记录,顾客满意度,生产商,零售商,批发商,佣金商,销售代表,经销渠道 channel 营销目标 objective 战略营销 marketing 目标市场 market 潜在的风险和机遇 threats and opportunities 可控因素 components 销售业绩 sales .,distribution,marketing,strategic,target,potential,controllable,performance,1) The computer company was forced to redu
25、ce prices to keep its_. 2) The _for a product is affected by its price. 3) Please give me a _ of those income tax totals by age groups. 4) We will _ our campaign at young home-buyers. 5) As I was in haste to leave for a meeting yesterday, I just _this list of figures and didnt notice it.,market shar
26、e,market demand,breakdown,target,ran through,6) _we found out what really happened to our last delivery. 7) The launch date for this new product is the first of May 2006 and will then _to our main retail outlets. 8) Mr Brown _to set up a branch in London. 9) Please fill in the form _and post it to u
27、s. 10) If you have fountain pens _, please send us some samples.,At long last,be distributed,was commissioned,at your leisure,in stock,11) They referred to your service_ high praise. 12) We have changed our packaging to appeal to all age groups in order to obtain maximum _. 13) These items _ at 5.99
28、. 14) The closing of the old store _ with the opening of the new shopping plaza. 15) The agricultural _ in western nations is highly subsidized.,in terms of,market penetration,retail,synchronized,sector,3. Translation Practice,1. 我首先谈谈去年的销售总额，然后谈谈我们产品目前在主要几个国家的市场份额，最后谈我们的主要客户及今后的计划。 Ill begin by tal
29、king about our sales figures last year, and then Ill talk about our market share of our product in some major countries. Finally Ill talk about our main customers and future plans. 2. 我们相信要继续发展必须要增加出口销售，并且希望把出口产品增加到生产的百分之四十。 We believe we must increase our export sales if we want to continue to grow
30、, and we hope to increase exports to 40 % of production. 3. 我知道大家公务都很繁忙，所以我只想简单地介绍一下新型可视电话的4个P 即有关产品、分销地点、定价、促销四个方面。 I realize youve got a full agenda so I intend to briefly run through the four Ps for the new videophone model the product, the place, the price and the promotion. 4. 如果你们有问题的话，请随时打断我们
31、的讲话。 Please interrupt me if youve got any questions. 5. 我今天演示的目的是让大家了解事实，而不是想说服大家，但愿你们已经十分支持这个新项目。 My objective of the presentation today is to inform, not to persuade; hopefully youre all ready 100% behind this new project.,6. 如果你们看看这份产品模型图纸，就可看到它包括四个部分：一个可视屏幕、一架摄像机、一套听筒、一套声音输出装置。 If you look at th
32、is mock-up drawing, youll see that it basically consists of four elements: a video screen, a video camera, an audio receiver and audio transmitter. 7. 不管怎么说，我把书面产品说明留给大家，你们有空时仔细看一下。 In any case, Ill leave these written specifications with you which you can study at your leisure. 8. 几个月后我还会向大家报告促销活动的
33、细节。 Ill be getting back to you in a couple of months time with much more detail on the promotion campaign. 9. 我相信大家跟我一样，对该新产品已经有了热情，我毫不怀疑，该产品不但会开辟一个新市场，而且还会确保我公司的长期发展和繁荣。 Im also sure that you now share my enthusiasm for the new model which I have no doubt will not only open up a new sector of the market but ensure long-term growth and prosperity for our company. 10. 我们相信对于能在居民市场上开辟出新行业的公司来说这种新产品为他们带来莫大的市场机遇。 We confidently believe that this new product represents a significant market opportunity for the company with its ability to open up a new sector of the residential market.,
