1、Franchising,Unit 4,franchisor management services fee franchise agreement advertising fee franchisee format operations manual master franchisee franchise fee,Franchising can be defined as a business system in which a company ( or _) sells an individual ( or _) the right to operate a business using t
2、he franchisors established system or _. The franchisee is thus able to take advantage of the franchisors brand names, reputation and experience. As part of the contract( or _) the franchisee pays an initial sum of money, know as a _ to the franchisor and, in addition, agrees to pay a _ in exchange f
3、or continuing advice and assistance which is usually calculated as a percentage of annual turnover. In certain cases the franchisee may also pay an _to contribute to the franchisors annual advertising and marketing costs. It is important to understand that the franchisee also has to find the necessa
4、ry capital to open the business. Once the contract has been agreed, the franchisor provides an _ which is a document containing all the information that the franchisee requires in order to manage his or her business. In some cases a franchisor may appoint a _ to supervise all aspects of the developm
5、ent of the business inside a territory.,franchisor,franchisee,format,franchise agreement,franchise fee,management services fee,advertising fee,operations manual,master franchisee,What is franchising?,特许经营是指特许经营权拥有者以合同约定的形式，允许被特许经营者有偿使用其名称、商标、专有技术、产品及运作管理经验等从事经营活动的商业经营模式。,Employer employee Interviewe
6、r interviewee Licensor/licenser licensee Drawer(开票人) drawee（付款人） Payer payee Consignor（委托人，发货者） consignee（收件人，承销人）,McDonalds,the leading global foodservice retailer more than 30,000 local restaurants serving 50 million people each day in more than 119 countries,Unit 4 FranchisingOne day in my life,T
7、ake up (the challenge),to accept a suggestion, offer, or idea take up the invitation take up the challenge take up the position,Leeds,A borough of north-central England northeast of Manchester. a major commercial, transportation, communications, and industrial center.,Leeds,Live by,I have always tri
8、ed to live by my faith. (=according to my religion) He was tired of living by suitcase. (=spending a lot of time travelling),computerize,to use computers to control an operation, system, process etc They computerized the accounts department back in 1985. a computerized database The company has compl
9、eted the computerization of specific things such as the alarm system.,Floor Manager,Whose job is to manage a department or floor in a large store FLOOR: the area where the ordinary workers do their work,administration,the activities involved with managing and organizing the work of a company or orga
10、nization I want to spend my time on research and development rather than administration. the part of a company or organization involved with managing and organizing its work The job cuts will affect those in sales support and administration.,park,an area of land where there are several small busines
11、ses or factories industrial/science/business/retail/office park Stapleton Airport became an industrial park after the opening of Denvers new airport. Several large corporations have their regional headquarters in the business park.,retail park,a grouping of many retail warehouses with associated car
12、 parking on the fringes of most large towns and cities, offering an alternative to busy city centres a range of chain stores, including supermarkets, clothes or footwear superstores, electrical superstores, and DIY stores abundance of free parking and proximity to major roads easier to reach than ce
13、ntral shopping areas,Drive-thru = drive-through,relating to or conducting exchanges with clients who drive up to a window and remain in their automobiles performed or provided quickly and routinely drive-thru banking. drive-through deliveryA drive-through establishment, especially a restaurant A win
14、dow at such an establishment, from which business is conducted,Drive-thru,Drive-thru,A drive-thru McDonalds,A drive-thru McDonalds,Bacon & Egg McMuffin,invoice,a list of items provided or work done together with their cost, for payment at a later time: Invoices must be submitted by the 24th of every
15、 month. Cf. bill, receipt invoice (verb) to supply an invoice Invoice sb for sth,Mystery Diner,No matter what type of catering establishment you can benefit from advice and guidance to help move forward and exploit your strong areas and strengthen your weaknesses. As an independent professional orga
16、nisation we can give you that advice through our mystery diner program. Customers like a product that they can trust and rely on time after time. Return visits more likely if standards are consistent every time. Allows head office policy and new ideas to be independently scrutinized. Highlights poss
17、ible problem areas, which are easy to miss if it is your own business. Independent inspection of supervisors whilst senior managers are absent. Motivational for staff, good to use with a staff incentive scheme. Reduces staff turnover through incentives to perform. Delivers more reassurance to custom
18、ers on quality. Customers expectation will be met on each repeat visit. Provides better value for money.,commend,to formally praise someone or something: The judge commended her for/on her bravery. For a low-budget film, it has much to commend it (= it deserves praise). It says on the back cover of
19、the book highly commended.,ongoing,continuing to exist or develop, or happening at the present moment an ongoing investigation/process/project No agreement has yet been reached and the negotiations are still ongoing.,payroll,the total amount of wages paid to all the people working in a particular co
20、mpany or industry The company has cut its total payroll by 7% since the merger. More than half the state budget goes to payroll and only 11% to public works. the activity of managing wage and salary payments for employees The Human Resources Department is responsible for payroll administration. on t
21、he payroll: to be employed by a particular company Under the plan, every employee on the payroll can buy 100 shares at $127.25 each.,Staff turnover,the rate at which employees leave a company and are replaced by new people: The large number of temporary contracts resulted in a high turnover of staff
22、. Theyve had a lot of turnover at the factory recently.,casual workers,not regular or fixed; temporary: casual labour/labourers casual workers casual staff,rush,when a lot of things are happening or a lot of people are trying to do or get something Theres always a rush to get the best seats. I try t
23、o do my shopping before the Christmas rush. Theres been a rush for (= sudden popular demand for) tickets.,muck in,to share the work that needs to be done She doesnt mind mucking in with the rest of us when theres work to be done.,fries = French fries,The name does not come from the fact that their o
24、rigin is French, but because the potatoes are “frenched“ to cut (green beans, for example) into thin strips before cooking. to trim fat or bone from (a chop, for example),priority,something that is very important and must be dealt with before other things: The management did not seem to consider off
25、ice safety to be a priority. You have to learn to get your priorities right/straight (= decide which are the most important jobs or problems and deal with them first). Banks normally give priority to large businesses when deciding on loans (= They deal with them first because they consider them most
26、 important). Official business requirements obviously take/have priority over personal requests (= Official business matters will be dealt with first).,Glenn Miller (1904 1944),Bandleader / Trombonist,Moody Blues,on the go,in the process of being produced: Did you know that shes got a new book on th
27、e go (= being written)very busy: Ive been on the go all day and Im really tired.,Jane Austen,Novels Sense and Sensibility Pride and Prejudice Mansfield Park Emma,1775 1817,seating,all the seats in a restaurant, cinema etc a restaurant with seating for 40 customers The hall has a seating capacity of
28、650.the places where people will sit, according to an arrangement seating plan/arrangements the seating plan for the wedding dinner,sitting,one of the times when a meal is served in a place where there is not enough space for everyone to eat at the same time School dinners are served in three sittin
29、gs.,conform,to obey a rule or reach the necessary stated standard, or to do things in a traditional way Before buying a baby vehicle, make sure that it conforms to the official safety standards. Members must conform to a strict dress code. The website owner must conform with the requirements of the
30、Data Protection Act. The property conformed to all the latest building regulations.,value,the economic value of something is how much a product or service is worth to someone relative to other things (often measured in money) good / excellent value (for money): of good quality, considering its price
31、 or you get a large amount for the price,First, the franchise is the contractual relationship between the franchisor and the franchisee. Second, the franchisor will allow franchisee to use their own trademarks , service mark, business and technical methods, continuous system and other industrial and
32、 intellectual property rights by the firm promise. Third, franchising is a continuous relations.,Features of franchising,preferred suppliers,SUPPLIER: a company that provides a particular type of product: Microsoft is the worlds largest supplier of PC software. What the retailer needs is a larger su
33、pplier base in order to be more competitive. PREFERRED SUPPLIER: a company that has an agreement with another company to supply it with goods or services A major telecoms firm recently announced that it would make the company its preferred supplier of new data communications equipment.,refurbishment
34、,to renovate to make a building look new and bright againThe developers refurbished the house inside and out.,a big move,in some board games, a change of the position of one of the pieces used to play the game, or a change of position that is permitted by the rules, or a players turn to move their p
35、iece It takes a long time to learn all the moves in chess. Its your move.,pay off,If something you have done pays off, it is successful He predicted the companys modernization program would result in higher sales. So far it has paid off. Investors should not expect the companys more aggressive strat
36、egy to pay off right away.to pay back money that you owe We should be able to pay off the debt within two years.,Pay off,If your employer pays you off, they pay you for the last time and then end your job, because now they do not need you or could not pay you in the future. INFORMAL to give someone
37、money so that they will not do or say something, or so that they will go away There were rumours that key witnesses had been paid off to keep quiet.,Advantages of franchising,For franchisees: Franchisees require less initial capital than independently starting a company and can use proven successful
38、 strategies and trademarks. Training regarding all areas of the business such as manufacture, preparation, accounting, business controls, merchandising, marketing and promotion are given by the Franchisor to the Franchisee. The Franchisor helps the Franchisee in many ways like to obtain occupation r
39、ights to the trading location, prepare plans for layouts, comply with zoning or planning laws, they also provide general assistance in calculating the correct level and mix of stock for the opening launch of the business.,A Franchise system greatly reduces a Franchisees business risks by providing t
40、he support and benefits. The field operational staff of the Franchisor provides the services to the Franchisee, to assists with any problems which may arise during the time of business. The Franchisors continuous research and development programs provide the benefits to the Franchisee, which are des
41、igned to improve the business and keep it up-to-date with latest information.,For franchisors:The expansion of distribution and enhancement of impact without any kind of additional capital investment. The company name manages to get community acceptance as a result of the local franchisee who is ope
42、rating it. The marketing and distribution costs are shared by the franchisee. There is a flat fee that is an additional earning collected from the franchisee every month.,Disadvantages of Buying Franchising,1) It is because of franchising itself, making the franchisee has been a sound, robust operat
43、ing system. However, because of this, the franchisee is difficult to change this business model to adapt to the market, a variety of policy changes. In addition, because different regions consumers have different needs, making it difficult for the franchisee to sustain advantage in any place.,2) For
44、 the consumer, the frequent changes gave them a doubt, caused the unclear responsibilities between franchisor, current franchisee and past franchisees. 3) A franchise can only focus on a particular area, and can not be achieved in all markets and strategic victory.,Reading task 1,A. recruitment ,tra
45、ining, performance review B. organizing her own work schedule, allocating time for different tasks C. meeting other McDonalds managers, attending franchise conferences, meeting with the press. D. accounts, payroll, taxes ordering supplies, advertising E. wairtressing preparing food, taking orders, cleaning F. doing anything that remains to be done. -monthly accounts, balance sheet and planning future development.,
