1、内圣外王 LEADERSHIP,2,Take a family portrait,和君咨询集团 副总裁 18001209252 ,研习电子工程，却去“卖洗衣粉、洗发水” 品牌营销就要 “两成溢价”+“两成增速” 系统建设、托管实效“君子动口，更动手” 晴耕雨读、辎重笃行“实际的理想主义者”,清华大学 本科 中国科学院 硕士国际管理咨询师（CMC） 中央财经大学客座教授 北京大学光华学院客座讲师 宝洁公司品牌总监 宝洁企业大学认证培训师,教育背景, 中国电信集团品牌策划与传播 小洋人集团渠道建设与营销托管 光明集团品牌运营与新品上市 隆力奇集团渠道建设与营销托管 奇正藏药品牌战略与新品上市 百亚
2、集团婴童事业部营销托管 江中药业集团市场部运营构建 呼伦贝尔农垦集团品牌定位规划 恒顺醋业品牌战略与营销托管 珀莱雅集团品牌定位与营销策划 双塔食品品牌战略与营销托管 拉芳集团品牌定位与营销策划 晨光生物产业战略与营销托管 金鹿、洋河、达能、宝洁、 潮宏基珠宝品牌定位与推广 帮宝适、汰渍、碧浪、飘柔、,营销战略与品牌管理的部分案例,杨旭,4,COACH,5,Teacher believed me, and I resolved not to betray her faith.,6,LEAD YOURSELF,7,Do not listen to me, but see through me.,
3、8,OBJECTIVE,Bring your INSIDE OUT, one with the others,9,Ladies and gentlemen, Im your captain ,10,What IS LEADERSHIP,“Leadership: the art of getting someone else to do something you want done because he wants to do it”Dwight D. Eisenhower,11,12,GREAT LEADERS,13,CHURCHILL “Never，never，never give in”
4、,14,DENGXIAOPING “White or Black, less than mouse caught”,15,MONK TANG “Only You ”,16,MONK TANG “Only You ”,17,WILL vs. HAVE TO,18,YOU CAN DO THAT!,19,YES, WE CAN!,20,21,LEAD vs. FOLLOW,22,GREAT FOLLOWERS “跟着走！”,毛毛问过邓小平：“长征的时候，你都干了些什么工作？”邓小平用他那一贯的简明方式回答女儿说：“跟着走！”毛毛这样评论邓小平的回答：“父亲讲的倒是大实话。长征开始他那顶右倾错误的帽
5、子还没摘，后来一直又没有任军事要职。再说长征嘛，二万五千里，本来就是跟着走过来的嘛。”,23,FOLLOW WITH LEAD “从善如流，水的精神”,接纳八方来源，终成其大。不拒绝任何加盟的沙石和物障，反而是夹裹前行，壮大自己的力量，勇往直前。无论何时何地，总是改变自己的形态不断寻找出路。任何时候遇到阻挡，总是慢慢蓄积力量，最后加以冲破。历经千里万里千难万险始终不改变自己的本质和前行的动力。修为若此，堪成大事。,24,ASK YOURSELF “What you really want to do? You mean that?”,25,LEAD vs. MANAGE,DIFFERENCE
6、#1MANAGING LEADING ASSIGNED PERSONALROLE SKILL,DIFFERENCE #2MANAGING LEADING FOCUSES ON FOCUSES ON POWER INFLUENCE,DIFFERENCE #3MANAGING LEADING Useful Order Useful Change,DIFFERENCE # N MANAGING LEADING,Administering Innovating A Copy An Original Maintain Develop Focus on systems Focus on People an
7、d structure Job Life Rely on Control Inspire Trust How and when What and why A classic good soldier His own person Do things right Do right thing,30,LEAD w/ MANAGE,31,IS IT A GIFT?,32,YES! “Everyone has the genius of a great leader.”,33,是的！ “人人的灵魂深处都睡着真善美的天使和英雄主义的雄狮”,我有一个信念，那就是：人人都有慧根和善结，人人的灵魂深处都睡着真
8、善美的天使和英雄主义的雄狮。这是人之为人的最本原、最深刻、最伟大的“欲”！我们只需要把人人心中的那个美丽天使和英雄情结呼唤出来，世界就会朝着力量感和真善美的方向改变。那么，怎样呼唤呢？很简单：你保持一个信念，自始至终地把人当天使对待，慢慢地，他/她就会变成天使；你自始至终地把人当栋梁之才重视，慢慢地，他/她就会朝着成为栋梁的方向去努力。正是本着这样一个信念，从私塾到和君商学院，在对待学生的态度上，我始终都怀抱着对学生的尊重、信任和恭敬之心，把每一个学员当作美丽天使和栋梁之才来重视和尊重。与此对应，我们对学生也提出了这样的要求：敢做栋梁为承重，誓成天使济苍黎！,34,IT IS A GIFT!
9、“Take it, baby. God make you surely for something different.”,WHY LEADERSHIP MATTERS,“The reason that things work well at P&G is that everyone is a leader. We hire people because they are leaders. We have a culture that values and embraces leadership.”A. G. Laffley,35,36,w/o LEADERSHIP？,37,Without l
10、eadership, youd lost what you love most,38,DEPASTURED “我们生活在谁的故意里？”,39,LEAD ANYWHERE？,40,MERRIAGE “爱情并非海枯石烂，而是主动变化所引领的圆舞曲”,41,SELFAWARE,42,More beautiful than youd considered,43,LEADERSHIP REALLY REALLY matters,STEPS UP TO LEADERSHIP,“You cannot mandate productivity, you must provide the tools to le
11、t people become their best”- Steven Jobs,44,Tri-Layer Model,45,Leadership Code,Scenario Leadership,46,LEADERSHIP STYLE？,47,LEADERSHIP DRIVERS,48,Leadership, one for all,49,50,ENVISION Create a picture of future,51,ENVISION Create a picture of future,Envisions the future recognize opportunities; form
12、 a clear vision of what can be achieved. This is the ability to clarify direction, motivate others behind this and align their actions to achieve the vision. What is it? In Touch and Externally focused Sees reality clearly Develops and leads a vision Change agent Integrates diverse perspectives,52,Y
13、OU WILL CARE!,53,IT CAN FLY,54,ENVISION Create a picture of future,Envisions the future recognize opportunities; form a clear vision of what can be achieved. This is the ability to clarify direction, motivate others behind this and align their actions to achieve the vision. How to do it? Understand
14、and articulate Lead the process to develop the vision Foster innovation Utilize total systemic strategy deployment Use real life tough calls,55,A BELIEF IN POSSIBILITIES,56,ENGAGE Building Relationships,57,ENGAGE Building Relationships,Engage is all about building relationships and collaboration. Th
15、is is done by really trying to build trust and candour through great relationships not in spite of them, valuing and accepting others as people as well as their views and opinions; and being great at achieving best results through exemplary collaboration.What is it? Strong working relationships Valu
16、es and proactively involves key stakeholders Actively listens and communicates Accepts and values others Leverages cross-organization collaboration,58,WAHCH HER BACKS,59,MY GOALS ARE NO DIFFERENT THAN YOURS,60,FOR MANDELA,61,ENGAGE Building Relationships,Engage is all about building relationships an
17、d collaboration. How to do it? Deliberately build your personal relationships in your organization and across organizations Be known as meeting commitments to others Lead the process to identify common objectives forming alliances built on win-win Put in place cross-organization work processes and f
18、low resources to the work Constantly monitor if people feel you sincerely value them Personally monitor/sense whether collaboration is strong internally and externally,62,CARING FOR OTHERS,63,ENERGIZE Motivated to do their best,64,ENERGIZE Motivated to do their best,Energizing is all about inspiring
19、 others and this can be done in many ways from personal role modelling by the leader to personally knowing and supporting others and also not being afraid to acknowledge mistakes while learning from themWhat is it? Role models Genuine enthusiasm Enrolls the organization Acknowledges mistakes Persona
20、lly knows and supports people,65,FREEDOM!,66,WE ARE STILL HERE!,67,ENERGIZE Motivated to do their best,Energizing is all about inspiring. How to do it? Personally Being internally passionate and externally inspirational Constantly learn Knock down barriers Creatively enroll the entire organization i
21、n the vision Know who you need to motivate Match your behavior to your words Build on success Give credit to others Create an environment that fosters personal creativity Honor Risk-takers Love what you are doing be a role model,68,TAKE THE INITIATE,69,ENABLE Leverage strengths & Remove barriers,70,
22、ENABLE Leverage strengths & Remove barriers,Leaders need to effectively enable the capabilities required to deliver the vision. They eliminate any barriers that are stopping this happening, demonstrate self mastery, value individuals and what skills they each have and finally, reward, recognize and
23、celebrate success. What is it? Develops organization capability Entrepreneurial culture Enables others and oneself to do what they do best Develops themselves and others Leverages different approaches,71,FREEDOM!,72,ENABLE Leverage strengths & Remove barriers,Leaders need to effectively enable the c
24、apabilities required to deliver the vision. How to do it? Foster creativity and new approaches Deliberately encourage appropriate risk taking Help people identify their strengths and get them into roles Establish a learning and training plan Being absolutely trustworthy and role model Personally bui
25、ld and value diversity,73,EMPOWER OTHERS,74,EXECUTE Accountable for Result,75,EXECUTE Accountable for Result,Execute is all about making things happen whether through work plan, having a bias for action, holding people accountable or reviewing progress regularly. What is it? Develops executable plan
26、s and allocates diverse resources effectively Individual work plans are aligned Holds themselves and others accountable Routinely reviews Bias for action,76,ITS NOT ABOUT DESIGNED TO DO,77,EXECUTE Accountable for Result,Execute is all about making things happen. How to do it? Develop clear prioritie
27、s, measures and plans to implement strategies Staff for excellence and have clear accountability both expectations, deliverables and action plans for each person Utilize formal business reviews, scorecards and informal time to provide coaching Create sense of urgency on delivering results and implem
28、ent effective work processes to sustain Have a personal action plan for critical work you own and be personally accountable Identify and anticipate barriers and risks,78,GET IT DONE MAKE IT HAPPEN,79,LEADERSHIP CODE,80,LEADERSHIP CODE,1,2,3,4,5,个人素质,自我修炼,战略家 勾勒愿景,执行家 主动变革,人才管理者 激励人心,人力开发者 培养接班人,个人,组
29、织,执行,战略,81,SCENARIOS,82,SCENARIO LEADERSHIP THAT WE TOUCHED,内圣外王 Chinese leadership,“As we look into the next century, leaders will be those who empower others.”- Bill Gates,83,内圣外王,84,修身,齐家,治国,平天下,Organizational Leadership,Managerial Leadership,Interpersonal Leadership,Personal Leadership,知,仁,勇,师,行
30、,修己以敬,先人后事,INSIGHT,EMPATHY,INSPIRE,LEARN,PRACTICE,IMPROVE your personal leadership,“When you get an insight or inspiration, do something about it in 24 hours or the odds are against you ever acting on it” Bill Gates,85,SELF-AWARE 完成自我诊断,86,INSIDE OUT 释放真正的自己,87,88,MAKE IT A MASTERPIECE,HABIT AS YOU ARE 养成好习惯,89,21天养成一个好习惯,90,91,Q&A,92,和君同行 共铸伟业,杨旭 | 18001209252 ,
