1、,Unit 6 E-commerce,New Applied College English Book 1,Objectives,After studying this unit, you will be able to: understand how e-commerce develops and influences peoples life; learn the development of online auctions; write a paragraph by using classification; use the subjunctive mood correctly; ana
2、lyze the advantages and disadvantages of online shopping.,Writing & Grammar,In-depth Reading,Applied Listening and Speaking,Team Project & Glimpse,Warm up,Further Reading,Content,Task 1 Make a list of items that you can buy online.,_ _ _,_ _ _,_ _ _,_ _ _,_ _ _,_ _ _,_ _ _,_ _ _,Warm-up,Clip 1,Clip
3、2,Clip 1,Industry,Clip 2,Tmall,PartA_1,Task 2 Work in pairs to discuss the following questions.,How do you go shopping?,Warm-up,PartA_1,Task 2 Work in pairs to discuss the following questions.,How do you go shopping?,I like shopping online because it would be embarrassing to bargain in a physical cl
4、othing store.,Why? I dont think so. Bargaining is always necessary for shopping.,Warm-up,In-depth Reading,Text,Text Organization,Comprehension,Vocabulary,Structure,Translation,Topic Preview: E-commerce has gained great popularity worldwide among enterprises and individuals today. More and more peopl
5、e are increasingly inclined to shop by clicking their computer mice instead of going to physical shops mainly because shopping online is much more convenient. Online shopping is especially suitable for those who are too busy to go shopping offline.,Taking the Sweat Out of Online Shopping,In-depth Re
6、ading,1 Its fair to say that the Internet has revolutionized our shopping habits. In the past we had no choice but to traipse up and down the high street looking for the best deal, now we can do it from the comfort of our armchairs. 2 But there are disadvantages too. The high street is on a relative
7、ly small scale. You can see the shops you want to go to and simply head in their direction. But the Internet is too vast to contemplateand youve got to hunt for the shops that you want to visit. If you dont know where to go, then you could end up with a worse deal than you would have got using up yo
8、ur shoe leather. 3 There are now websites around which try to guide people through the online maze. One of these, Haggle4me, aims to get you the best possible deal.,In-depth Reading,Bargain hunt 4 The idea is pretty simple. You put in the best price youve found (with however much or little effort) f
9、or whatever it is youre afterlets say its a new television for $600. Other visitors to the website then search the web using their contacts and try to get you a better deallets say they find the same TV for $500. That means youve saved $100. As long as youve saved at least $20, then you pay a fifth
10、of the saving to the haggler who found the deal (in this case, $20). The haggler then pays a quarter of the fee to the website (in this example, $5). 5 There seems to be little to lose as long as you try to find the best price you can in the first place. If you put in a manufacturers recommended ret
11、ail price (RRP), for example, the savings might be huge but then the hagglers fee would be much larger too. You can often beat the RRP very easily by simply using one of the many price comparison websites out there (Kelkoo or PriceRunner, for example).,In-depth Reading,6 That brings us to the big dr
12、awback of Haggle4me: time. Most of us are impatient and once weve decided we want something, we want it there and then. But to give the hagglers a chance to get you a better deal, you need to give them timethe more the better. And thats obviously going to delay your purchase. Easy way to eBay 7 As w
13、ell as buying things online, you can also sell your unwanted items. The online auction site, eBay, is one of the nets major success stories. But listing your items can take a long time, especially if you havent done it before. And youll need to monitor the auction, answer any questions from potentia
14、l buyers, and arrange delivery or collection. Also, people without a computer cant take advantage of it at all. 8 To solve these potential problems, a new type of business is springing upand this time its happening on the high street. Chains of shops will take your unwanted items and then list them
15、on eBay for you. They do all the hard work, including the description, photographing your item and posting it afterward.,In-depth Reading,9 But again, theres a catch. Generally they take a third of the sale price as their commission, with the minimum commission of $15. So with lower value items, you
16、 could end up getting little or even Nothing.10 These new ideas for buying and selling online could work well for those who dont have timeor inclinationto do the work themselves. But of course, youre likely to get the best deal of all by doing things yourself. Its a bit like getting someone in to do
17、 your garden. Usually theyre not doing anything special, but they are saving you time and effort, and youd expect to pay for the privilege.,In-depth Reading,惬意网购1 平心而论，互联网已经彻底改变了我们的购物习惯。过去我们没有选择，只能踟蹰在商业街上寻找最划算的东西；而现在我们可以坐在扶手椅上舒适地购物了。 2 但这也有缺点。商业街的规模相对较小，你可以看到自己想逛的商店，然后朝其方向直奔过去即可。但是互联网广大无边，让人难以选择，你不得
18、不搜寻自己想去逛的商店。如果你不知道去哪儿逛，那么你最终买到的东西可能还没有（在商业街上）磨破鞋子买来的划算。 3 现在已经有试图引导人们走出网络迷宫的网站了。其中一家叫Haggle4me的网站，就致力于帮助你买到最划算的东西。,参考译文：,In-depth Reading,搜寻廉价 4 这个想法非常简单。对于任何你想要买的东西，你给出一个你自己找到的最低价格（不管你有没有努力去找），比如一台新电视机卖600美元。其他网友通过自己的方式上网搜索，努力让你做成一笔更划算的买卖。例如，他们找到一台同样的电视机只卖500美元。这就意味着你节省了100美元。只要你能节省至少20美元，那么就需要把所节约
19、金额的五分之一（在该案例中为20美元）支付给找到这笔买卖的议价者。议价者再把这个金额的四分之一（在该案例中为5美元）支付给网站。 5 只要你一开始时就努力找到最佳的价格，那么你几乎不会有什么损失。如果你给出的是商家的建议零售价，打个比方，那么你可能会节省很多钱，不过议价者所能获得的收益也会更多。你可以在众多比价网站上轻易找到比商家给出的建议零售价更低的价格（比如Kelkoo或PriceRunner）。,In-depth Reading,6 这就让我们得接受Haggle4me的一大缺点：耗时。我们大多数人一旦确定了想买的东西就会没有耐心，想要立刻拥有。但是，为了给议价者一个机会给你找到更划算的东
20、西，你得给他们时间越多越好。这显然会耽误你的购买。轻松使用易贝 7 在网上你除了可以买东西，还可以卖掉自己不想要了的东西。易贝就是众多成功运营的在线拍卖网站中的一个。但是（在网上）挂出物品会花费很多时间，尤其是当你从来没有做过这种事时。你还需要关注你的拍卖，回答潜在买家提出的任何问题，安排发货或者收货。此外，那些没有电脑的人则完全无法利用该网站。 8 为了解决这些潜在的问题，一种新的交易正在兴起而且这次是发生在商业街上。连锁商店收走你不想要的物品，然后帮你在易贝上挂出。他们会为你处理好所有棘手的事情，包括物品描述、拍照和之后的网上发布工作。,In-depth Reading,9 同样，这也暗藏
21、着问题。他们通常会收取物品价格的三分之一作为佣金，最少也要15美元。因此，如果是价格较低的物品，你最后只能获得少量收益，甚至什么都得不到。10 这些关于在线买卖的创意对于那些没有时间或者不愿意亲自做这些事情的人来说，都是很有用的。当然，如果你亲自来做这些事情的话，你可能也会买到最划算的或是卖到最好的价钱。这就像是请人来帮你整理花园。通常他们并没有做任何特别的事，但是让你节省了时间和精力，因此，你得为这一好处付钱。,In-depth Reading,Part 1 ( 1 2),Part 2 ( 3 6) introduces one of the online trade platforms.,
22、Part 3 ( 7 9) introduces another famous online trade platform.,Text Organization,Part 3 ( 10 ) makes a brief comparison.,In-depth Reading,discusses the advantages and disadvantages of online shopping.,1. Take the sweat out of online shopping1) take. out of: 将带出；提取e.g. You can take 1,000 yuan out of
23、your account in the bank.2) sweat: n. 汗水此处take sweat out of sth. 意为“不必流汗，使做某事不费力”，课文的标题可译为“惬意网购”。e.g. She wiped the sweat from her face.【拓展】 sweat: v. 出汗，流汗，冒汗,In-depth Reading,2. revolutionize: vt. 革命，变革e.g. The use of atomic energy will revolutionize the lives of coming generations.【拓展】 revolution
24、: n. 革命，彻底变革,In-depth Reading,3. traipse: vi. 疲惫地走，磨蹭e.g. She traipsed round the shops buying food for the family.,In-depth Reading,4. up and down sth.: 沿来来回回e.g. The man was walking up and down the station platform.,In-depth Reading,5. The high street is on a relatively small scale.1) scale: n. 规模，
25、程度；等级，级别相关词组有on a large / small / grand / massive scale。e.g. Most alternative technologies work best on a small scale.2) relatively: ad. 比较而言，相对地e.g. E-commerce is a relatively recent phenomenon.【拓展】relative: a. 相对的,In-depth Reading,6. hunt for: 搜寻，搜索e.g. Ive hunted all over the house for my cell ph
26、one.,In-depth Reading,7. deal: n.（尤指生意或政治方面的）协议本文中的a deal是指“一桩交易，一桩买卖”。再如：He thought he had got a good deal.【词组】 a good deal:一桩合算的买卖a business deal: 一单生意a shady deal: 一桩非正当交易,In-depth Reading,8. use up: 用完，耗尽此处的using up your shoes leather在句中作状语，意思是“磨坏你的皮鞋”。e.g. He has used up all his strength.,In-de
27、pth Reading,9. You put in the best price youve found (with however much or little effort) for whatever it is youre after.1) put in: submit, present formally 提交，正式提呈e.g. I will put in a claim for damages.2) 画线部分为whatever引导的宾语从句，whatever it is 相当于anything。e.g. You can take whatever you want.3) after在此
28、处的词义较特殊，与系动词连用表示“追赶，搜寻”的意思。e.g. Theyll be after you if you steal apples from the orchard.,In-depth Reading,10. If you put in a manufacturers recommended retail price(RRP), for example, the savings might be huge but then the hagglers fee would be much larger too.1) 该句包含一个if 引导的非真实条件状语从句，表示与现在事实相反的虚拟情
29、况。再如：If I were you, I would go aboard.2) but then: 然而，另一方面e.g. London is a noisy city, but then its also the place where you can get the best entertainment.,In-depth Reading,11. Most of us are impatient and once weve decided we want something, we want it there and then.1) 该句包含了由once引导的时间状语从句，once在此处
30、是连词，意为“一旦，一经”。e.g. Once you understand this rule, you will have no further difficulty. Once I get him a job, hell be fine.2) there and then: 在当时，当场，当即e.g. If you didnt have time to do it there and then, you could come back and finish it.,In-depth Reading,12. as well as: in addition to 除了外，还e.g. He g
31、ave me money as well as advice. We shall travel by night as well as by day.,In-depth Reading,13. spring: vi. 跳跃，跳起；反弹1) 其过去式为 sprang 或sprung，过去分词为sprung。e.g. Tom sprung out of bed and ran downstairs. The branch sprang back and hit him in the face.2) spring up: 迅速出现，突然兴起e.g. Fast-food restaurants are
32、 springing up all over town.【拓展】 spring: n. 春天；弹簧；泉水,In-depth Reading,14. But again, theres a catch.该句中的名词catch的含义比较特殊，意为“隐患”，可引申为“让人上当的事，难以回答的问题”等。e.g. There is a catch in it. The teacher always includes catch questions in exams.,In-depth Reading,15. minimum作形容词用在名词前面时，表示“最小的，最少的，最低限度的”；作名词时表示“最少量，
33、最小值，最低限度”。e.g. The minimum number of students we need to run the course is 15.【反义词】 maximum: a. 最大量的，最大值的，最大限度的 n. 最大量，最大值，最大限度,In-depth Reading,16. inclination: n. C, U 意向；（思想或行为的）倾向e.g. He showed no inclination to leave. She has an inclination to grow fat.,In-depth Reading,17. get sb. in: call sb.
34、 to your house to do a job 请某人来家里（做事）e.g. Well have to get a workman in to fix the window.,In-depth Reading,18. privilege: n. C 特权，特惠待遇；荣幸，殊荣e.g. Education is a privilege, not a right, in some countries. It is a privilege to take part in this project with all of you.,In-depth Reading,Task 1 Decide w
35、hether the following statements are true (T) or false (F) according to the text.,( T ) 1 If you want to shop online, you should hunt for the shops that you want to visit. ( T ) 2 Haggle4me is a website helping people to get through the online maze. ( F ) 3 The haggler pays a quarter of the total pri
36、ce of the goods to the website. ( F ) 4 You should give the haggler more money in order to get a better deal. ( T ) 5 It will take a long time to list the unwanted items before selling them on eBay. ( T ) 6 People without a computer cant make use of the online auction site, eBay. ( F ) 7 Chains of s
37、hops often take a small percentage of the sale price as their commission. ( T ) 8 People who can buy and sell online by themselves will probably get the best deal.,_,In-depth Reading,Comprehension,_,_,_,_,_,_,_,Task 2 Complete the following summary according to the text. Write no more than three wor
38、ds on each line.,_,_,_,_,_,_,_,_,_,_,_,_,_,_,_,_,_,_,_,_,_,In-depth Reading,Comprehension,Task 1 Work out the words on the left according to their meanings on the right.,_,_,_,_,_,_,_,_,In-depth Reading,Vocabulary,Task 2 Complete the following sentences with the words or phrases given below. Change
39、the form if necessary.,1 Ladies and gentlemen, please allow me to have the great privilege of introducing our speaker to you. 2 The scale of pollution was much worse than scientists had predicted. 3 The agents were eager to impress the potential buyers. 4 Ive been traipsing around shops all the morn
40、ing. 5 The invention of the new drug has revolutionized the treatment of many diseases. 6 Detectives are still hunting for the prisoner who escaped three years ago. 7 She puts in a claim for damage to the photographs. 8 Fast-food restaurants are springing up all over the country.,_,_,_,_,_,_,_,_,In-
41、depth Reading,Vocabulary,Task 3 Fill in the blanks in the following passage by selecting suitable words from the word bank. You may not use any of the words more than once.,Online shopping is rapidly becoming the first choice of many people around the world. It is being accepted as a new and fashion
42、able way of shopping. Here are a number of reasons why online shopping has become more popular than shopping in (1) D stores.When shopping online, you simply turn on the computer,(2) E to the Internet, and start shopping. It is easy and (3) C . Shopping malls are well known for the crowds. It can be
43、 frustrating trying to find the items you want. While with online shopping, you can relax and enjoy the(4) G . If you dont have a car to go to the city center, you dont have to worry as,_,_,_,_,In-depth Reading,Vocabulary,Task 3 Fill in the blanks in the following passage by selecting suitable words
44、 from the word bank. You may not use any of the words more than once.,your packages will be (5) B right to your door. Shopping at a traditional mall may take an entire day. But you can shop on the Internet anytime. This is a good way to (6) F time and effort as well as money. Many (7) A always provi
45、de you with goods at a cheaper price than you get in a physical store. With improvements in secure (8) H processing, more and more consumers will get benefits from this great way of shopping in the future.,_,_,_,_,In-depth Reading,Vocabulary,Task 1 Combine two short sentences into a long one after t
46、he model.,Model:The savings might be huge. The hagglers fee would be much larger too. The savings might be huge but then the hagglers fee would be much larger too.,1 Your plan is a good one. It would take too much time.Your plan is a good one but then it would take too much time.,2 I feel really sor
47、ry for him. Its hard to like him.I feel really sorry for him but then its hard to like him. 3 He might agree. He often changes his mind.He might agree but then he often changes his mind.,_,_,_,In-depth Reading,Structure,Task 2 Rewrite the following sentences after the model by using “as well as.”,Model:You can buy things online and also sell your unwanted items. As well as buying things online, you can also sell your unwanted items.,
