1、Lesson Three,-Goods Move. People Move. Ideas Move. And Cultures Change.,Question: What is the height of globalization? Answer: Princess Dianas death Question: How come? Answer: An English princess with an Egyptian boyfriend crashes in a French tunnel, driving a German car with a Dutch engine, driven
2、 by a Belgian who was high on Scottish whiskey, followed closely by Italian Paparazzi, on Japanese motorcycles, treated by an American doctor, using Brazilian medicines! And this is sent to you by a Malaysian, using Bill Gates technology which he stole from the Japanese. And you are probably reading
3、 this on one of the IBM compatible PCs that use Taiwanese-made chips, and Korean made monitors, assembled by Bangladeshi workers in a Singapore plant, transported by lorries driven by Indians, hijacked by Indonesians and finally sold to you.,Warm-up Questions:,Do you find anything different in your
4、life that has been triggered off by globalization? Whats your view towards globalization? Whats the authors attitude towards globalization? Do you agree with her? Why or Why not?,Text Analysis,This is a piece of argumentation. The author approaches the issue of “globalization” from a historical pers
5、pective instead of a political or economic one. Effective writing skill: the rhetorical device of contrast,Detailed Study of the Text: Part I,Part I (Paras. 1-3): Globalization is a reality but it is not something completely new. What is new is the speed and scope of changes. How does the author beg
6、in the article? Why does she quote The Communist Manifesto?,Language Points in Part I,Be in the throes of: struggling with the task of sth/of doing sth A tectonic shift of habits and dreams: a profound change of habits and dreams 经受一种习俗与追求的巨大变化 A wild assortment of changes: a great variety of change
7、s,Language Points in Part I,4. Weaving commercial and cultural connections: making contracts in trade and culture 开展商业和文化交流 5. Ventured afield: undertook the risk of getting away from home 6. Wrought fundamental changes: brought about essential changes 7. Tied tighter and more intricate knots betwee
8、n individuals and the wider world 把个人与广阔的世界更紧密也更复杂地连接在一起,Detailed Study of the Text: Part II,Part II (Paras 4-6): different views on globalization How do some of Western social scientists and politicians view on globalization?,Language Points in Part II,Flatten every cultural crease: 抹去所有的文化差异 Popul
9、ar factions sprout to exploit nationalist anxieties: Political groups with broad support have come into being to take advantage of existing worries and uneasiness among the people about foreign “cultural assault”.得到公众支持的派别开始利用民族主义者的忧虑。 Struggle for the upper hand:争取有利地位,Detailed Study of the Text: P
10、art III,Part III (Paras 7-9): the authors attitude towards cultural changes coming with globalization. What are the three points made by the author concerning cultural changes ?,Language Points in Part III,A phenomenon shot through with inconsistencies: a concept full of self-contradiction一种充满矛盾的现象
11、Point to: emphasize Westernization is not a straight road to hell, or to paradise either: Westernization is neither terribly bad nor extremely good. The ostensible fountainhead of world cultural degradation: 世界文化堕落的明显的源头,Language Points in Part III,5. Hang out: often visit a place 6. Rap music: 说唱音乐
12、 7. Cool hunters: 猎酷者 8. Take me in hand: to control me as to show me how to behave 向我示范,Detailed Study of the Text: Part IV,Part IV (Paras 10-13): the authors experience with Amanda Freeman Who is Amanda Freeman? Whats the authors experience with her?,Language Points in Part IV,Shoulder-length brow
13、n hair: 棕色的披肩发 You dont have to be cool to do it; you just have to have the eye: In trying to find out what will be the future trend, you dont need to be fashionable yourself. All you need is awareness, that is to say, you need to be observant. A smallish 50s-style diner in a slight seedy pocket eas
14、t of Hollywood: a small restaurant built in the style of the 1950s in a somewhat run-down area in the east of Hollywood The thrift shops: 旧货店,Detailed Study of the Text: Part V,Part V (Paras 14-19): the author set Tom Sloper as an example to prove that fusion has become the trend. In what way is Tom
15、 Sloper typical?,Language Points in Part V,A computer geek:电脑怪人；电脑痴 mah-jongg fanatic: 麻将迷 This being America, he has found a way to marry these two passions and sell the result: Since America is an open and technologically advanced country with a large market for unusual things, Tom found the neces
16、sary conditions to design a software program combining computer technology with the rules of mah-jongg, and he was able to sell his product.,Language Points in Part V,4. Habitual partners: 老搭档 5. A real night owl: 真正的夜猫子 6. Be up in the cybersphere far above the level of time zones: 在网络世界活动，这种活动超越时区
17、。,Detailed Study of the Text: Part VI,Part VI ( Paras 20-24): the cultural trends in Shanghai The author makes a contrast between old Shanghai and Shanghai in the 1990s. Which one does she prefer? How do you know?,Language Points in Part VI,A fast-forward blur: moving so fast into the future that ou
18、tlines are blurred as if images on a video tape being played on fast forward Buick sales outlet: 别克轿车的销售点 Elegant villas and imposing office building: 优雅的别墅和雄伟的办公大楼 Traffic crawls: 车辆缓慢爬行 The cultural dislocation: 文化混乱,Detailed Study of the Text: Part VII,Part VII (Paras 25-28): the change is at the
19、 level of ideas What example does the author give to illustrate the point that the change is at the level of ideas?,Language Points in Part VII,The truly great leap forward her is at the level of ideas: the real progress lies in the change of ideas. The lighting was heavy on shadows, with frequent f
20、lashes.灯光集中在鬼影上，常常夹有闪电。 It strained imagination that 难以想象,Detailed Study of the Text: Part VIII,Part VIII (Paras 29-34): Tofflers view on conflict, change and world order What did Toffler mean when he said “ order grows out of chaos”? How does Toffler define “wave”?,Language Points in Part VIII,Earl
21、y on I realized that I was going to need some type of compass to guide me through the wilds of global culture: From the very beginning I knew I need some guideline to help me in my study of global culture, to guide me through such a great variety of cultural phenomena.,Language Points in Part VIII,2
22、. Smokestack countries: 重工业国家 3. knowledge-based economies: 知识经济 4. Fijian TV: 斐济电视台,Detailed Study of the Text: Part IX,Part IX (Para 35): the meaning of global culture According to the author, whats the meaning of global culture?,Detailed Study of the Text: Part X,Part X (Para 36): the driving for
23、ce of globalization According to the author, what is the driving force of globalization?,Language Points in Part X,Its a reality, not a choice: it is not something that you can accept or reject, it is already a matter of life which you will encounter and have to respond to every day. Aspire to: have
24、 strong desire to achieve sth.,Detailed Study of the Text: Part XI,Part XI (Paras 37-39): another example in Shanghai to illustrate the transformation of cultures When the author mentions her experience at a Jewish gathering in Shanghai, what does she want to prove?,Language Points in Part XI,Yom Ki
25、ppur: 犹太教赎罪日 Preside over: be in control of Kept their own identity: 保持他们的本色 Penitence for something: sorrow or regret for having done something wrong,Detailed Study of the Text: Part XII,Part XII (Para 40): globalization is inevitable. Does the author think that in the future there would be one “Mc
26、world”? What is her attitude?,Language Points in Part XII,Linking is humanitys natural impulse, its common destiny. 相互联系是人类的自然欲望，是其共同的命运。 The ties that bind people around the world are not merely technological or commercial. They are the powerful cords of the heart.把全世界人民联系起来的不是技术进步或商业往来，而是强有力的心灵的纽带。,
