1、学术英语 管理,Academic English for Business,Unit 1 Studying Business,Lead-in Text A Text B Researching Listening Speaking Writing,Unit Contents,Unit 1 Studying Business,Lead-in,Lead-in Activity,1.Our course is called Academic English for Business, can you give me a definition of business? ( what does busi
2、ness mean to you?)2.Can you list some example for omnipresent business in our life?,Unit 1 Studying Business,Lead-in,Exchange Time,In a groupGo around in turnsTake notes as you listenSummarize your discussions,Lead-in Activity,Unit 1 Studying Business,Lead-in,3 What do you think others study busines
3、s for?All business people are profiteers.4 Do you notice any changes in business field?Shop,food market-supermarket; diapers; Post office-express delivery; e-commerce; digital camera, book store-online reading; bus-car; parking fee; application of smart production line; (cut staff) 5 Employers and c
4、apitalistic economic system are more demanding, what skills make you employable?,Lead-in Activity,Unit 1 Studying Business,Text A,Critical reading and thinking,6 What are the skills that you can learn from university courses?What are the skills that you need to learn outside the university?,Try to e
5、stablish social network,Social customers Cover your mouth when you sneeze or cough. Dont greet people with a kiss. Dont pick your nose in public. Do say “sorry”. Open doors for other people. Say “Excuse me” ,“Please”and “Thank you”. Smile Respect other elders. Social taboos Ask for womans age, weigh
6、tCommon sense Feng shui (geomancy) of the office/factory/house,Try to establish social network -Keep learning, advance with the times,BF, GF, NP B4 BBL FAQS LOL UR With F2F IMO RUOK GTG,Before Be Back Later Frequently Asked Questions Laughs Out Loud Your/ youre W/ Face to Face In my opinion Are You
7、OK Got to go,BF, GF, NP B4 BBL FAQS LOL UR With F2F IMO RUOK GTG,人艰不拆 “人生已经如此的艰难，有些事情就不要拆穿”。 ： ） ：（,Text A, Critical thinking and readingTheme sentence Subheadings Summarize Discussion, Language building-upSpecialized vocabulary Signpost language Formal English,Your Future in the Changing World of B
8、usiness,Unit 1 Studying Business,Fast Reading,Lets do skimming and scanning, read Text A quickly and write down the theme sentence.,Unit 1 Studying Business,Text A,Theme sentences,Where is the theme sentence for Text A?,Theme sentences are usually found at the introductory part or the conclusion par
9、t of a piece of business writing. If not, try looking at the subheadings.,Tip,Critical reading and thinking,Unit 1 Studying Business,Text A,Theme sentences,The theme sentence for Text A is:,“Learning about business and how you can be involved as an employee, business owner, consumer, or investor can
10、 be fun!” (last paragraph),Critical reading and thinking,Unit 1 Studying Business,Subheadings,Text A,Critical reading and thinking,Subheadings enable readers to find detailed information quickly. Effective subheadings represent distinct aspects of a topic. They also give the reader an idea of how de
11、eply a topic is covered.Subheadings are usually marked out in a different font from the rest of the text. Or there is space inserted above and below them. They are either gerundial phrases, participle phrases, prepositional phrases or infinitive phrases.,Tip,Unit 1 Studying Business,Subheadings,Text
12、 A,Critical reading and thinking,For help in choosing a career (prepositional phrase),Find out the subheadings in Text A.,To be a successful employee (infinitive phrase),To start your own business (infinitive phrase),To become a better informed consumer and investor (infinitive phrase),Unit 1 Studyi
13、ng Business,Text structure,Critical reading and thinking,Text A,Identify the structure of Text A by completing the table on Page 7.,Unit 1 Studying Business,Text structure,Critical reading and thinking,Text A,There are four types of people who may benefit from studying business.,Employees,Studying b
14、usiness helps them decide on a career, then acquire skills and knowledge necessary for a successful career.,Business owners,Studying business helps them obtain skills needed to start their own businesses, identify a product or service that customers want, and realize the potential risks.,Customers,S
15、tudying business helps them to be more informed before making a purchase decision.,Investors,Studying business helps them understand the basics of business so as to better invest for the future.,Unit 1 Studying Business,Specialized vocabulary,Text A Language building-up,Specialized vocabulary consis
16、ts of the words and phrases used regularly in a given subject area. For example, you might read the following sentences in an article about ocean and life.The ocean has a significant effect on the biosphere. Oceanic evaporation, as a phase of the water cycle, is the source of most rainfall.,Unit 1 S
17、tudying Business,Specialized vocabulary,Text A Language building-up,Match the words and phrases in Column A with the definitions in Column B,g,i,c,b,e,a,d,h,f,Unit 1 Studying Business,Specialized vocabulary,Text A Language building-up,Complete the following sentences with the proper forms of words a
18、nd phrases given in Column A.,1 The banks credit rating has been downgraded because of concerns about _.2 Fees and expenses are an important consideration in selecting a(n) _ because these charges lower your returns.,undercapitalization,mutual fund,3 If you seek financing through a bank or an invest
19、or, youd better come up with a compelling _.4 The bank charges a fixed rate for each _.,business plan,transaction,Unit 1 Studying Business,Specialized vocabulary,Text A Language building-up,Complete the following sentences with the proper forms of words and phrases given in Column A.,5 This is why n
20、o research study, no matter how far back it extends, will ever fully prescribe an accurate _for businesses of the future.6 Intelligent _ products provide simpler, faster, and cheaper solutions for customers to lower cost.,road map,7 He has been charged with tax _.8 Women now represent almost 50% of
21、the _.9 When it comes to purchasing a new lap-top, _ matters.,on-demand,fraud,work force,customer service,Unit 1 Studying Business,Academic writing follows certain rules of formality. The expressions we use when we are writing to friends are different from those in business writings. For the latter,
22、 formal words and expressions are preferred and colloquial ones are avoided.,Text A Language building-up,Formal English,Unit 1 Studying Business,Formal English,Text A Language building-up,Formal English,Informal English,It is used in official, literary, academic writing, or formal social events. It
23、is more commonly used in writing than speech. Sentences are often long and complex. Contractions are avoided. The passive voice is often used, making it sound impersonal. Much vocabulary derived from French and Latin is used. Colloquial terms, slangs and many phrasal verbs are avoided.,It is used in
24、 everyday personal conversations or letters to friends. It is more commonly used in everyday speech than in writing. Sentences are often short and simple. Contractions are common. The active voice is often used. Vocabulary derived from French and Latin is not used. Colloquial terms, slangs and many
25、phrasal verbs are common.,Unit 1 Studying Business,Formal English,Text A Language building-up,Examples,The researchers identified the important properties.Doctors have established a new method.This appeared to rectify the problemHis words demonstrate thatDetails of the report are to be found on page
26、 26. The experiment was carried out / performed.,The researchers found out what the important things were.Doctors have come up with a new method.This seemed to fix the problemHis words show that You can find out all about the report on page 26.They did an experiment.,Unit 1 Studying Business,Formal
27、English,Text A Language building-up,The following is excerpted from Text A. Replace the underlined formal words with less formal ones.,To get a job in your chosen field and to be successful at it, you will have to (1) develop a plan, or road map, that ensures that you have the skills and knowledge t
28、he job requires. You will be expected to have both the technical skills needed to (2) accomplish a specific task and the ability to work well with many types of people in (3) a culturally diverse work force. These skills, together with (4) a working knowledge of the American business system and (5)
29、an appreciation for a culturally diverse workplace, can give you (6) an inside edge when you are interviewing with a prospective employer.,(6) an advantage,(1) make,Keys,(3) a work force made up of people from many different cultural backgrounds,(2) complete,(4) adequate knowledge of how the America
30、n business system works,(5) an understanding of the importance of,Language points in Text A,Para2-line10Not only a successful business owner, he is also a winner of the Horatio Alger Award-an award given to outstanding individuals who have succeeded in the face of adversity.Horatio Alger Award-霍雷肖阿尔
31、杰奖（白手起家奖） American DreamThey showed courage in the face of danger. 面对危险他们表现出了勇气。 He succeeded in the face of great difficulties. 尽管有巨大的困难，但他成功了,Para5- line3 By studying business, you will be introduced to a wide array of employment opportunities.1.那个时代还产生了一系列新的社会问题。 The era also gave birth to a whol
32、e array of new social problems. 2.我们有一大批各类皮鞋 We have quite an array of leather shoes.,Language points in Text A,Para5-line4 In private enterprises, these range from small, local businesses owned by one individual to large companies such as American Express and Marriott International that are owned b
33、y thousands of stockholders. It has come within the range of practical politics. 这就属于可实施性政治的范围了。在这个价位范围之内的房子已售完。 The houses are sold out within this price range. 这些孩子们的年龄在8岁到15岁之间。 The childrens ages range from 8 to 15.,Language points in Text A,Para12-line 7 According to Julie Stav, Hispanic stockb
34、roker-turned-author/radio personality, Radio personality A radio personality is a personality who appears in on-air position in radio broadcasting. A radio personality can be someone who introduces and discusses various genres of music, hosts a talk radio show that may take calls from listeners, or
35、someone whose primary responsibility is to give news, weather, sports, or traffic information. The radio personality may broadcast live or use voice-tracking techniques.,Language points in Text A,Language points in Text A,Background Information,The Oprah Winfrey Show It is an American syndicated tal
36、k show hosted and produced by Oprah Winfrey. It ran nationally for 25 seasons (1986-2011) and is the highest-rated talk show in American television history. The show is most famous for Oprahs interviews with either public figures or everyday people involved in extraordinary situations. The highest-r
37、ated single episode ever was in 1993 when Michael Jackson made a rare appearance on the show, during which he attempted to dispel many of the rumors surrounding him and told Winfrey he suffered from the skin-pigment disorder known as vitiligo (白癜风). Regular segments of the show include: “Oprahs Book
38、 Club”, “Whats the Buzz?”, “Remember Your Spirit”, “Oprahs Favorite Things”, “Tuesdays with Dr. Oz”, “Fridays Live”, “Wildest Dreams”, etc.,Video of the Oprah Winfrey show,Language Background,Horatio Alger Award It is an annual award given by the Horatio Alger Association of Distinguished Americans,
39、 a non-profit organization founded in 1947. The association is named for Horatio Alger, a 19th-century author of hundreds of novels in the “rags-to-riches” genre, extolling the importance of perseverance and hard work. Horatio Alger Award recipients are dedicated community leaders who demonstrate in
40、dividual initiative and a commitment to excellence, as exemplified by remarkable achievements accomplished through honesty, hard work, self-reliance and perseverance over adversity.,Unit 1 Studying Business,Text B What Supermarkets Dont Want You to Know,Critical thinking and reading Language buildin
41、g-up Specialized vocabulary Collocations,If you own a small store, how will you set the prices of goods? Why?,All are cheap. All are expensive. All are moderate. Some are cheap, some are expensive.,We often shop at supermarkets; we should be aware of the supermarket pricing strategies. Text B is goi
42、ng to tell us some secrets behind supermarket pricing.,Unit 1 Studying Business,A natural break,Text B Critical reading and thinking,Scan the first sentence of each paragraph to look for a natural break that divides the text into two partsComplete Critical Thinking task as we re-read the text,Unit 1
43、 Studying Business,A natural break,Text B Critical reading and thinking,Scan the first sentence of each paragraph to look for a natural break that divides the text into two parts,Unit 1 Studying Business,Text B Critical reading and thinking,Complete the following tables about the main idea of the te
44、xt.,Type one: sale pricing,Why do supermarkets offer sales several times a year instead of all-year-round cheaper prices?,As an effective way of self targeting: using high price to exploit loyal (or lazy) customers, and low price to attract bargain hunters. Unpredictability makes it harder for custo
45、mers to decide where to go shopping cheaply.,When two supermarkets compete for the same customers, they vary their special offers to take advantage of those customers who dont bother to go to both stores.,Companies find it more profitable to increase prices by a larger amount on an unpredictable bas
46、is. Customers find it troublesome to avoid unpredictable price increases but easy to avoid predictable ones.,Unit 1 Studying Business,Text B Critical reading and thinking,Complete the following tables about the main idea of the text.,Type two: other price mix-ups,Huge price differences between loose
47、 chillies and packaged chillies,Different prices for crisps of different flavors,The random element is there so that only shoppers who are careful to notice, remember and compare prices will get the best bargains.,In fact, it is just as accurate, and more illuminating, to turn the “sale” on its head
48、 and view prices as premiums on the sale price rather than sale prices as discounts on the regular price. (Line 1, Para.4) In fact, it is just as accurate, and much clearer to interpret the term “sale” in a totally different way and consider prices as an additional amount of money placed on the sale
49、 price instead of sale prices as discounts on the regular price.Turn sth. on its head: change sth. completely 使与之前完全相反 The attorney quickly turned his main defense argument on its head. At the press conference, the spokesman turned his statement on its head. The internet has turned the music industry on its head. Today many people would rather buy their favourite tracks straight from websites rather than a shop. Picasso turned art on its head.,
