1、Whats the big idea?,UNIT 4,Unit 4 Whats the big idea?,Learning objectives,The waste gas emitted by cars is polluting our living environment. Moreover, along with the increasing number of cars, the roads are becoming more and more crowded and there are more traffic accidents.,Opening up,Discussion,Ac
2、cidents caused by the nuclear power tell us that it is not as safe as it claims. In addition, the economic cost of nuclear power accidents is high, and meltdowns can take decades to clean up. The evacuation of affected populations will also pose serious problems.,Opening up,Discussion,Nowadays peopl
3、e come to know more and more about the harmful effects of fast food. Though it can bring us a lot of convenience, it is of little nutritional value and often high in fat, sugar, salt, and calories. Eating too much fast food may cause obesity and other related diseases.,Opening up,Discussion,Despite
4、its convenience, the mobile phone has brought us many problems as well. As we all know, this small machine emits radiation all the time, which is harmful to our health. Furthermore, it reduces the intimacy between people and brought about some psychological problems, especially among young people.,O
5、pening up,Discussion,The weapon is a device designed or used for nothing but killing people. There are different kinds of weapons, including conventional weapons, chemical weapons, biological weapons, nuclear weapons, etc. They are often used in wars, leading to the death of people and the great los
6、s of property.,Opening up,Discussion,The harmful health effects of smoking cigarettes are known to all. Every year hundreds of thousands of people around the world die from diseases caused by smoking. The mixture of nicotine and carbon monoxide in cigarettes can cause heart attacks and strokes. Smok
7、ing during pregnancy increases the risk of low birth weight, premature birth and abortion.,Opening up,Sharing,Listening,Viewing,Listening to the world,Listening to the world,Sharing,The people in the podcast mainly talk about the items they enjoy buying most, the sort of things they buy on impulse,
8、the sort of things they plan to buy, and the recent product or service they think is impressive. They also talk about the business they would like to start, or the product or service they would like to invent.,Listening to the world,Sharing,1,2,3,4,Listening to the world,2 He buys food on impulse. 3
9、 She doesnt buy things on impulse because she is self-controlled. 4 She likes buying handbags very much. 5 He travels a lot for his work so he plans to buy traintickets and plane tickets.,Sharing,Listening to the world,Sharing,1) amazing 2) changed my life 3) mobile phone 4) emails 5) camera 6) taki
10、ng a picture 7) fantasy 8) cakes 9) arts 10) creativity,Listening to the world,1 Do you often buy things on impulse?,Sharing,Yes. I cant resist the temptation of delicious food, fashionable clothes, and latest electronic products. No, I am self-controlled and will always think twice before I make a
11、purchase.,Listening to the world,2 What recent product or service do you think is impressive?,Sharing,The latest mobile phone I saw on TV impresses me a lot. First, its very smart. Second, it has a flexible 3D screen. Finally, it has an in-built projector, which is convenient for you to project pict
12、ures or movies on any flat surface.,Listening to the world,3 If you could start a business or invent a product or service, what would it be?,Sharing,I want to invent a kind of chip which can give people knowledge when it is placed in human brains. The traditional ways of teaching and learning cost t
13、oo much time and energy, however, with limited effect. The invention of this chip will significantly improve human cognitive capability and get them better prepared for the future.,Sharing,Listening,Viewing,Listening to the world,Listening to the world,Listening,1 How many cans would each machine se
14、ll?Probably each machine would sell more than 100 cans. 2 Should you price your product above or below your competition?I probably would price my product above my competition. 3 What special ingredients are used to make a hamburger look delicious in advertisements?Maybe oil, lacquer and cigarette sm
15、oke are used in taking the picture of a hamburger.,Listening to the world,Listening,4 What time does a watch or clock nearly always showin advertisements, and why?Its 10 past 10, because its a positive image: It looks like either a smile or a tick. 5 Which color is the best?1) blue; 2) green; 3) red
16、; 4) purple; 5) yellow and orange 6 Why do you rarely see the color blue in a food commercial?Because it suppresses the appetite. (All the questions are open-ended.),Listening to the world,Listening,Listening skills,Listening to the world,Listening,Listening skills,Listening to the world,Listening,S
17、ince the quiz is about marketing strategies, I guess words or phrases like advertisement, commercial competition, price, company, sell better, promotion, market share, profit, consumer, salesperson, complaint, product, etc. will mostly probably appear in the talk.,Listening to the world,Listening,Li
18、stening to the world,Listening,Listening to the world,Listening,1 cheaper 2 better 3 oil 4 sad 5 safety 6 appetite 7 precision 8 purple,Listening to the world,Listening,1) Which soft drink 2) want things 3) how consumers behave 4) above 5) a bigger share 6) small 7) I deserve the best,8) steam 9) ci
19、garette smoke 10) smile 11) tick symbol 12) positive 13) built-in associations 14) sports equipment,Listening to the world,Listening,To sell a new toy, first we need to target on our prospective consumers. We should mainly advertise on TV since most kids only watch TV instead of reading newspapers.
20、As to the appearance of our toy, we think purple is preferable because it is said that kids prefer purple to all other colors.,Sharing,Listening,Viewing,Listening to the world,Listening to the world,Viewing,I guess she probably would first ask for help from a psychologist who could give her some sug
21、gestions on how to face sharks fearlessly. Then she needs some training to get used to staying with sharks closely. Gradually she might feel easy about coming face to face with sharks without any psychological obstacles any more.,Listening to the world,Viewing,1 Its safer to wear a A. black swimsuit
22、. 2 Tanya uses a B. stick to protect herself from the sharks. 3 At the end of the program, Tanya was C. proud.,Listening to the world,Viewing,1 At first, it isnt easy. 2 I didnt think that they were going to be quite so big. 3 I noticed the suit and I think we should change the suit completely. 4 Ji
23、m throws fish heads into the water to attract the sharks. 5 Tanya, look behind you over on your left. 6 That was wonderful! Tanya did great. 7 Ive started to overcome my very real fear.,Listening to the world,Viewing,1 There is always one sock left when the other is worn ormissing.,It is suggested t
24、hat you buy more than two pairs of socks of the same color and style next time. On the one hand, you can wear them interchangeably, which is good for prolonging the life of those socks. On the other hand, it will not be a problem anymore if one of them is worn or missing.,Listening to the world,View
25、ing,2 You always worry about your flowers and plants whenyou leave your home since nobody will water them.,To solve this problem, we can design a kind of special device that is able to automatically water flowers and plants on a regular basis. Maybe the machine can even sensibly detect the environme
26、ntal changes and correspondingly modify the amount of water supplied. With these functions, we wont need to worry about our flowers and plants anymore.,Speaking for communication,Role-play,The ideas given by speakers in the conversation include:1 changing the color of vegetables to purple 2 giving a
27、 prize to kids who eat two veggies a day3 carrying out a school gardening program 4 making kids want vegetables by forbidding them to eat vegetables5 putting vegetarian recipes on cereal boxes or websites6 launching a viral campaign which features a video with a celebrity,Speaking for communication,
28、Role-play,Rejected ideas and reasons: 1 changing the color of vegetables to purple: would need to use chemicals to color the vegetables 2 giving a prize to children who eat two veggies a day: not original enough, too difficult to organize 3 carrying out a school gardening program: too complicated to
29、 set up 4 making kids want vegetables by forbidding them to eat vegetables: no reason mentioned,Speaking for communication,Role-play,Rejected ideas and reasons: 5 putting vegetarian recipes on cereal boxes or websites: wouldnt mean anything to kids, maybe only to their parents 6 getting kids into ve
30、getarianism: the point is to get children to eat a more balanced diet, not to make them vegetarians Chosen idea: launching a viral campaign which features a video with cartoon characters,Speaking for communication,Role-play,Suggesting ideas: 1 feel about 2 having a competition 3 consider 4 strike 5
31、itd be great 6 Suppose we,Responding to ideas: 1 a problem 2 frankly; complicated 3 grab 4 thinking of 5 go with,Speaking for communication,Role-play,Some ideas for topic 6 (How to get people to walk work): I was thinking of using the Internet to get people to realize the benefits of it. what about
32、inviting a celebrity spokesperson to promote the idea? How does the idea of putting articles in popular newspapers strike you? I think itd be great if we could get doctors to promote the benefits of walking to work. Why dont we organize a Walk to Work Week?,Speaking for communication,Role-play,Speak
33、ing skills,Speaking for communication,Role-play,Speaking skills,Speaking for communication,Group discussion,Get ideas,1 What is the product called?Yummy Utensils. 2 Why is it such a good idea?They can be used as the real utensils. And they create no rubbish because when you finish eating, you can si
34、mply eat them and they taste good. Or if you throw them away, they dissolve within days. So theyre environmentally friendly. 3 Where will it be sold?In the supermarket, with picnic supplies or in the snack section.,Speaking for communication,Group discussion,Get ideas,1 We would like to introduce yo
35、u to an idea that 2 What makes our idea special is that its not just practical 4 We envisage this product being sold in supermarkets 6 We think that Yummy Utensils will be a hit with families in particular 8 Weve done some market testing and it was amazing how much the children enjoyed them. 10 In t
36、he future, we are planning to develop asweetened version ,Group discussion,Discuss and organize ideas,Speaking for communication, Whats the product called? How did you come up with this idea? What are its major features or functions? Who will the product be popular with? How to publicize the product
37、? Where will it be sold?,Speaking for communication,Group discussion,Present ideas,Public Speaking,Speaking for communication,Public Speaking,Speaking for communication,Public Speaking,Speaking for communication,Public Speaking,Speaking for communication,Public Speaking,Speaking for communication,1)
38、 Examples on the use of voice A high voice volume at the start of Para. 1 to attract the audiences attention A short pause before the last sentence of Para. 1 to stress the uniqueness of the iPhone A slower rate in Para. 2 when the various things modern people do on the iPhone are mentioned so as to
39、 give the audience some time to think and reflect on the versatility of the device 2) Examples on the use of body language Eye contact with the audience Pointing at the photos of the iPhone or Steve Jobs when they are shown,Public Speaking,Speaking for communication,I may use some photos or short vi
40、deos when I deliver the speech, for example: (a) Photos of one or more models of the iPhone (b) A photo of Apples logo (c) A photo of the former Apples CEO Steven Jobs (d) Photos of people using the iPhone (e.g. in a coffee store, or on the subway) (e) Photos illustrating the design of the iPhone (e
41、.g. the touch screen) (f) Photos or videos showing how to use the iPhone (g) A table that shows the history of the iPhone,Further practice in listening,Short conversations,1 Q: What does the woman mean? D Ted is not capable of setting up his computercompany. 2 Q: What is the man worried about? B He
42、is worried about the price of the tiny engines. 3 Q: What can we infer from the conversation? C The man thinks intelligent cars might be expensive. 4 Q: What are they talking about? A A business idea brought forth by an airline. 5 Q: What does the woman suggest the man do? D She suggests the man edi
43、t videos for people online.,Further practice in listening,Long conversation,Q1: Whats the problem with the man? B He has no idea about his new writing assignment. Q2: How does the woman get her ideas before painting? C She draws inspiration by taking long walks in nature. Q3: What is the mans attitu
44、de toward the womans way of getting inspiration? D Disapproving. Q4: What does the woman suggest the man do at the train station? B Get creative ideas from real daily life.,Further practice in listening,Passage 1,Q1: Who invented the first toilet according to the passage? B Sir John Harrington. Q2:
45、What was one of the problems with Harringtons water closet? C The basin had to be emptied and cleaned constantly. Q3: How did inventors improve the original toilet according to the passage? A They improved the pipes that were attached to the bottom. Q4: Which of the following can best summarize the
46、passage? D The development of the toilet.,Further practice in listening,Passage 2,1) vary2) a large portion of 3) well-being 4) profound 5) accessible 6) ultimately 7) have a harmful effect on 8) went against 9) aviation 10) is not worth pursuing,Wrapping up,Use the following self-assessment checklist to check what you have learned in this unit.,Fun time,Creativity starts froma BELIEF,
