1、中国电子商务发展现状、趋势与对策The Situation, Trend and Policy of E-commerce In China,柴跃廷 Yueting Chai电子商务交易技术国家工程实验室The National Engineering Lab for E-commerce Technology (NELECT)清华大学 Tsinghua University,一、关于电子商务的基本观点 The E-commerces view,报告提纲 Content,一、关于电子商务的基本观点 The E-commerces view,许多人认为，电子商务是： Many people th
2、ink of E-commerce mainly refers to：电子商务是信息化工具与手段 E-commerce is a kind of information tool and means电子商务主要是网络购物，是网络化新型流通方式 E-commerce is a new network mode of circulation,mainly refers to online shopping电子商务是虚拟经济 E-commerce is the virtual economy 上述观点实际上是片面的。 In fact, it is one-sided.,一、关于电子商务的基本观点 a
3、bout the E-commerces view,电子商务产业是依托信息网络，以信息、知识、技术等为主导要素，通过经济组织方式创新，优化重组生产、消费、流通全过程，提升经济与社会运行效率与质量的新型经济与社会活动。 E-commerce is a new type economic and social activities internet-based which could promote the efficiency of economy and society. It is dominated by the elements of information, knowledge and
4、 technology, can optimize and reconstruct the whole process of production, circulation and consumption by economic organization innovation.,（1）电子商务产业概念 E-commerce Industry Concept,电子商务正在带动农业、提升工业、革新服务业，将成为现代产业体系中的枢纽型主导性产业。E-commerce is boosting agriculture, promoting industry and reforming services.
5、 It will be a connecting and dominate industry in modern industry system.,（2）电子商务与现代产业体系 E-commerce and Modern Industrial System,二、中国电子商务发展现状 The Present situation of E-commerce In China,报告提纲 Content,2013年,我国电子商务交易额突破10万亿元，同比增长26.8%，其中网络零售额超过1.85万亿，同比增长41.2%.In 2013, E-commerce online treading volum
6、e in china has topped 10 trillion with a year-on-year growth rate of 26.8%. Among all the online trading, the volume of online shopping was above 1.85 trillion, which rose 41.2% from a year earlier.,二、中国电子商务发展现状 E-commerce Development in China,2012年，中国已成为全球网络小额贸易第一大国；In 2012,China has become the big
7、gest country of online small-scale International trade in the world.2013年，中国成为全球网络购物第一大国；In 2013,China has become the biggest country of online shopping in the world.,二、中国电子商务发展现状 E-commerce Development in China,三、电子商务发展趋势 The Trend of E-commerce development,报告提纲 Content,近期趋势 2015年左右将是电子商务由快速发展转变为高速
8、发展的转折点；因为2015年左右，90后将步入社会，成为社会生产力主体和消费主体，而90后是一种新型网络人类The recent trend Around 2015 may be the turning point for e-commerce to change its growth rate from fast speed to superfast speed. Around 2015, 90 after will enter the society and become social productivity and consumption subjects, and 90 After
9、is a new kind of network of human,三、电子商务发展趋势 The Trend of E-commerce development,中期趋势2020年左右将是电子商务产业与传统产业交替发展的转折点，基于网络的无形市场规模将接近传统的有形市场规模。The medium-term trend Around 2020 may be a alternate point for the development of e-commerce industry and traditional industry. At that time, the scale of interne
10、t based invisible market will be closer to the scale of traditional tangible market.,三、电子商务发展趋势 The Trend of E-commerce development,远期趋势 电子商务的发展有可能将我们的社会拉回到信息高速公路环境下的原始社会形态：产品与服务高度个人化；生产生活高度分散化；企业政府高度小型化；生产工具高度公共化。Long-term trendThe development of e-commerce brings about such a possibility that our
11、society will be pulled back to some kind of primitive society which is recreated by the information highway environment. In that new society, products and services will be highly personalized; production and living will be highly decentralized; business and government will be highly miniaturized; pr
12、oduction tools will be highly shared.,三、电子商务发展趋势 The Trend of E-commerce development,我是谁？我需要什么？我有（生产制造）什么？,Who am I?What I need?What I can provide?,E-commerce Industry in the Future,四、电子商务产业发展方向 The Development Direction of E-commerce Industry,报告提纲 Content,网络定制 创建网络品牌、占据营销等产业链高端，在全球范围内优化资源配置，是“中国制造”
13、向“中国创造”转变的主要途径,如韩都衣舍。Internet-based customization Creating internet brand, occupying the high-end part of industry chain and optimizing resource allocation globally is the main way to accomplish the transformation from “Made in China” to “Created in China”, e.g. H.,四、电子商务产业发展方向 The Development Direc
14、tion of E-commerce Industry,网络营销 面向消费品的大型网络平台，支持各类网络专卖店发展，是中国由“世界工厂”向“世界市场”转变的主要途径,如天猫。Internet marketing Supporting the construction of large online shopping platform and the development of various online shops is the main way to accomplish the transformation from “world factory” to “world market”,
15、 e.g. T.,四、电子商务产业发展方向 The Development Direction of E-commerce Industry,网络中介 生产资料、能源、农副产品网络交易，逐步形成有全球影响力的价格指数并掌控定价权，是实现“中国被动”向“中国主动”转变的主要途径,如我的钢铁。Internet intermediary Based on the online transaction of production goods, energy resource and agriculture production, we can construct some price indexes
16、with global influence and hold pricing power, thus achieving the transformation from “passive China” to “active China”, e.g. M.,四、电子商务产业发展方向 The Development Direction of E-commerce Industry,网络贸易 跨境电子商务，逐步建立新的网络国际贸易规制体系，是实现中国由“跟随发展”向“引领发展”转变的主要途径,如敦煌网。Internet trade Promote cross-border e-commerce de
17、velopment, establish new international internet-trading regime, thus achieving the transformation from “following development” to “leading development”, e.g. .,四、电子商务产业发展方向 The Development Direction of E-commerce Industry,五、电子商务发展的主要问题 The Major Problems of E-commerce Development,报告提纲,网络交易环境可信度低（全球性
18、问题）非法违规市场主体、假冒伪劣商品、电子交易凭证安全性和有效性不足。the online transaction environment with lower credibility, this is a global problemIllegal and violating market enterprises, Fake and shoddy commodities, the insufficient security and effectiveness of electronic invoicing.,五、电子商务发展面临的主要问题 The Major Problems of E-co
19、mmerce Development,创新能力不足、低水平同质竞争现象严重（发展阶段问题） 大宗物品、消费品、国际贸易等领域交易模式单一，同质化现象严重，价格竞争明显。the lack of innovation, low level of competition, homogeneous phenomenon of serious，This is a question of development stage The transaction mode is too single in commodities, consumer goods, international trading and
20、 other areas. The phenomenon of homogenization and price competition is severe.,五、电子商务发展面临的主要问题 The Major Problems of E-commerce Development,政府管理方式不适、掌控网络经济的能力不足（全球性问题） 传统的分区分片管理方式不适应；静态、突击性检查的兼管方式不适应；传统的统计渠道及统计方式不适应。the government management mode is not suitable, the ability of managing network eco
21、nomy is insufficient. This is also a global problemTraditional partition management method is not appropriate; the static regulatory method by surprise inspection is not appropriate; traditional statistical method is not appropriate.,五、电子商务发展面临的主要问题 The Major Problems of E-commerce Development,六、中国电
22、子商务发展政策 The Policy of E-commerce Development In China,报告提纲,六、中国电子商务发展政策 The Policy of E-commerce Development In China,多放少管 Opening up the market further and carrying out effective supervision多予少取 Giving more and Getting less多帮少诿 More helping and Little slacking,多放 Opening up the market further 向电子商务
23、企业开放行业资讯、视频、金融服务等领域；向电子商务领域依法全面开放政府和公共信息资源。 Field to the electronic commerce enterprise open industry information, video, financial services etc.; To the field of electronic commerce law fully open government and public information resources.,六、中国电子商务发展政策 The Policy of E-commerce Development In Chin
24、a,少管 Carrying out effective supervision 废止、修订一切阻碍电子商务发展的法律、法规与制度，下放一切可以下放的行政管理权力，最大限度减少对市场的行政干预。 Repeal, modify all hinder the development of electronic commerce law, regulations and systems, Delegating all can decentralize the administrative power, Minimize administrative intervention in the market
25、,六、中国电子商务发展政策 The Policy of E-commerce Development In China,多予 Giving more 加大对电子商务企业的支持力度。拓展投融资渠道，最大限度地降低电子商务企业投融资成本。 Inrease the e-commerce enterprise support, expand the investment and financing channels, Minimize the e-commerce enterprise investment and financing costs,六、中国电子商务发展政策 The Policy of
26、E-commerce Development In China,少取 getting less 最大限度减免创业期、培育期电子商务企业税赋； The maximum reduction in pioneering period, the period of cultivating e-commerce enterprise tax.,六、中国电子商务发展政策 The Policy of E-commerce Development In China,多帮 More helping 合理化网络资费，降低企业网络通信成本；为电子商务企业提供基础信息服务，降低企业经营管理成本；建立健全网络交易纠纷处
27、理机制，降低企业交易纠纷处理成本。主动开展电子商务国际谈判，支持企业开拓国际市场。 Reasonable network charges, reduce the enterprise the cost of network communication， Provide basic information services for e-commerce enterprise, reduce the cost in business management， Establish the network transaction dispute processing mechanism, reduce
28、transaction disputes the cost, carry out the international negotiation of e-commerce, support the enterprises to exploit the international market.,六、中国电子商务发展政策 The Policy of E-commerce Development In China,少诿 Little slacking 积极协调解决电子商务发展中遇到的问题与困难。 Actively coordinate and solve the problems and diffi
29、culties in the development of electronic commerce,六、中国电子商务发展政策 The Policy of E-commerce Development In China,电子商务交易技术国家工程实验室The National Engineering Lab for E-commerce Technology (NELECT),报告提纲 Content,电子商务交易技术国家工程实验室The National Engineering Lab for E-commerce Technology,电子商务交易技术国家工程实验室是国家发展改革委批准建立的中
30、国电子商务领域第一个国家级科研及工程化应用机构。The National Engineering Laboratory for E-Commerce Technology (NELECT) is the first national scientific research and engineering application institution approved by the National Development and Reform Commission.,工程实验室依托清华大学，联合复旦大学、北京航空航天大学、中央财经大学、山东大学、上海钢联电子商务股份有限公司（我的钢铁网）、苏
31、宁云商、世纪禾光科技发展（北京）有限公司（敦煌网）、山东省商业集团有限公司、中国物品编码中心等单位共同建设。With the background of Tsinghua University, NELECT is being built by a variety of organizations, such as Fudan University, Beijing University of Aeronautics and Astronautics, Central University of Finance and Economics, Shandong University, M, ,
32、, Shandong Commercial Group Co., Article Numbering Center of China and so on.,电子商务交易技术国家工程实验室The National Engineering Lab for E-commerce Technology,电子商务交易技术国家工程实验室The National Engineering Lab for E-commerce Technology,网络化 通过视频网络将地理上分散的相关大学、科研机构、企业联结，形成实验室整体，基于网络，开展相关的研究开发、学术交流、人才培养与培训活动；NetworkingWe
33、 combine geographically dispersed universities, institutions and enterprises as a whole through remote video network, and carry out activities such as research, development, academic exchange and personnel training.,电子商务交易技术国家工程实验室The National Engineering Lab for E-commerce Technology,国际化 建立国际化研究开发团
34、队，开展国际合作研究开发，制订电子商务相关国际标准；InternationalWe are committed to building an international R&D team, carrying out active international cooperation and developing international e-commerce standards.,电子商务交易技术国家工程实验室The National Engineering Lab for E-commerce Technology,开放型 基于网络向全社会展示实验室科研成果，吸纳全社会有志从事电子商务研究开
35、发人员成为实验室非固定研究开发人员；面向全社会征集研究课题，依托全社会智力资源完成课题研究。OpenWe will demonstrate our research advances to society based on internet, and attract the person who has interests in e-commerce to be a part-time researcher of our laboratory. NELECT will also seek research topics from the whole society and complete t
36、hem depending on all society intelligence resources.,电子商务交易技术国家工程实验室The National Engineering Lab for E-commerce Technology,信息物流融合系统相关理论研究 The theories of CPS related 系统建模方法、系统演化规律、动态仿真等 CPS modeling method, evolution theory, dynamic simulation and so on电子商务相关关键技术研究 The key technology of E-commerce r
37、elated 可信认证技术、智能化网络交易技术、精细化过程管理技术 Credible authentication technology、Intelligent online transaction technology Refinement process management technology电子商务信息基础设施开发与应用 E-commerce information infrastructure development and Application 企业及其信用信息管理与服务、产品及其质量信息管理与服务、电子合同、电子发票等 The enterprise and the credit information management and service, product and the quality information management and service, electronic contract, electronic invoice etc,电子商务交易技术国家工程实验室The National Engineering Lab for E-commerce Technology,谢 谢！Thanks!,
