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2、 . 11 . 116. 1 . 117. 2.128. 3.12 . 12 . 13 . 13 . 14 b2c-3g/4go2o, ceoo2oo2o-, o2o 1. 1-o2o2013o2o-70%b2c(1)(2)-1. 21. 3201310.6720151870%60%30%2012500525005979-o2oo2o b2c-3g/4go2o, ceoo2oo2o-, o2o swot (1) (2) (3) (4) -(5) -19951-25-3-6-4-20081-23- 1 1. 1-o2o2013o2o-70%b2c(1)(2)-1. 21. 3201310.6720151870%