1、1/17/2012 Mass Communication Program Revision 1A. Statement of Major Focus and Objectives of Revised Mass Communication ProgramThe focus of this revised program is expressed by the Mass Communication Departments mission statement:It is the mission of the Mass Communication Department of Winona State
2、 University to provide students with the concepts and skills necessary to prepare them to critically evaluate and develop media messages, to be socially responsible citizens of todays world and to advance their chosen careers.Mass Communication is about the content, both visual and verbal; the proce
3、sses, conception through delivery; and the impact, on both individuals and society, of mediated messages. This revised curriculum teaches about the content, processes and impacts of mediated messages through the following five perspectives:Strategic Persuasive Messages Images (Motion, Sound and Stil
4、l)Informative MessagesAnalysis and Synthesis of Media Effects Virtual and Geographic Influences (Time, Place and Space)These perspectives lead to the following program student learning outcomes for all options within the major curriculum:A student completing the Mass Communication major will:1. Exhi
5、bit conceptual thinking processes in the creation of mediated messages appropriate to the students option2. Produce mediated messages appropriate to that option3. Understand the methods by which mediated messages are delivered4. Be able to evaluate the effectiveness and the effects of mediated messa
6、ges on individuals and society The graphic on the next page illustrates the above.1/17/2012 Mass Communication Program Revision 2Mass Communication CurriculumIs aboutMediated MessagesContent(visual and verbal)Processes(conception through delivery)Impact(on individuals and society)PerspectivesThe Mas
7、s Communication Departments curriculum teaches about the content, processes and impacts of mediated messages through the perspectives of:Strategic Persuasive MessagesImages(Motion/Sound/Still)InformativeMessagesAnalysis and SynthesisMedia EffectsVirtual and Geographic Influences(Time, Place, Space)S
8、tudent Learning OutcomesThe Mass Communication curriculum teaches students how to: Conceive - Produce - Deliver - EvaluateMediated Messages 1/17/2012 Mass Communication Program Revision 3B. New Catalog Content1. Program ContentMass Communication Major (45 S.H.)The Mass Communication major consists o
9、f 45 semester hours divided between an academic core, a professional skills core, and five options. This major prepares students to create, produce, deliver, and understand the effects of mediated messages. A student must complete the academic core, the professional skills core, and one of the optio
10、ns. A minor from a department other than Mass Communication is required. Core CoursesAcademic Core (15 S.H.)MCOM 100 Media and Society (3 S.H.)MCOM 210 Visual Communication (3 S.H.)MCOM 300 Mass Media Law (3 S.H.)Prerequisite: MCOM 100 Media and Society (3 S.H.)MCOM 305 Mass Media History (3 S.H.) o
11、r MCOM 400 Mass CommunicationTheory (3 S.H.)MCOM 405 Mass Media Issues and Ethics (3 S.H.)Prerequisites: MCOM 100 Media and Society (3 S.H.) and Senior StatusMCOM 499 Electronic Assessment Portfolio (0 S.H.) Professional Skills Core (9 S.H.)MCOM 171 Media Writing (3 S.H.)Prerequisite: English 111 Co
12、llege Reading and Writing (4 S.H.)MCOM 172 Print and Web Production (3 S.H.) Prerequisite: Demonstrated proficiency in designated software or MCOM 175 Computer Applications (3 S.H.)MCOM 173 Audio and Video Production (3 S.H.) Advertising Option (21 S.H.)In addition to the Academic Core and Professio
13、nal Skills Core listed above, a Mass Communication-Advertising major must complete the following five required courses and two elective courses from the list below. Advertising Required Courses (15 S.H.)MCOM 260 Principles of Advertising (3 S.H.)MCOM 360 Advertising Copy Writing (3 S.H.) Prerequisit
14、es: MCOM 260 Principles of Advertising (3 S.H.) and English 111 College Reading and Writing (4 S.H.)MCOM 361 Advertising Media Planning and Buying (3 S.H.)Prerequisite: 260 Principles of Advertising (3 S.H.)MCOM 362 Advertising Design (3 S.H.)1/17/2012 Mass Communication Program Revision 4Prerequisi
15、te: MCOM 260 Principles of Advertising (3 S.H.), MCOM 360 Advertising Copy Writing (3 S.H.)MCOM 460 Advertising Campaigns (3 S.H.)Prerequisites: MCOM 360 Advertising Copy Writing (3 S.H.), MCOM 361 Advertising Media Planning and Buying (3 S.H.), and MCOM 362 Advertising Design (3 S.H.)Advertising El
16、ectives: (6 S.H.)Select two courses from the list below:MCOM 202 Creativity and Innovation (3 S.H.)Prerequisites: MCOM 100 Media and Society (3 S.H.) and 24 S.H. ofMass Communication coursesMCOM 240 Principles of Public Relations (3 S.H.)Prerequisite: 100 Media and Society (3 S.H.)MCOM 311 Topics in
17、 the Media (3 S.H.)Prerequisites: MCOM 100 Media and Society (3 S.H.) and Junior StatusMCOM 349 Advanced Strategic TV Production (3 S.H.)Prerequisite: MCOM 173 Audio and Video Production (3 S.H.)MCOM 356 Media and Society International (3 S.H.)Prerequisite: MCOM 100 Media and Society (3 S.H.)MCOM 40
18、8 Research in Mass Media (3 S.H.)Prerequisites: MCOM 100 Media and Society (3 S.H.) and Junior StatusFrom Marketing Department: 300 Principles of Marketing (3 S.H.)Prerequisites: Junior Status and Permission of Instructor344 Buyer Behavior (3 S.H.) Prerequisites: Junior Status and Permission of Inst
19、ructorElectronic Media Option (21 S.H.)In addition to the Academic Core and Professional Skills Core listed above, a Mass Communication-Electronic Media major must complete the following six required courses and one elective course from the list below.Electronic Media Required Courses (18 S.H.)MCOM
20、220 Broadcast Writing (3 S.H.)Prerequisites: English 111 College Reading and Writing (4 S.H.) andMCOM 171 Media Writing (3 S.H.)MCOM 221 Electronic Media and the Web (3 S.H.)Prerequisite: MCOM 100 Media and Society (3 S.H.)MCOM 328 Advanced Audio (3 S.H.)Prerequisites: MCOM 173 Audio and Video Produ
21、ction (3 S.H.) and MCOM 220 Broadcast Writing (3 S.H.)MCOM 349 Advanced Strategic TV Production (3 S.H.)Prerequisite: MCOM 173 Audio and Video Production (3 S.H.)MCOM 353 Multimedia News and InformationPrerequisites: MCOM 171 Media Writing (3 S.H.) and MCOM 173Audio and Video Production (3 S.H.)MCOM
22、 425 Senior Seminar in Electronic Media (3 S.H.)Prerequisites: MCOM 220 Broadcast Writing (3 S.H.), MCOM 3281/17/2012 Mass Communication Program Revision 5Advanced Audio (3 S.H.), MCOM 349 Advanced Strategic TV Production (3 S.H.), and MCOM 353 Multimedia News and Information (3 S.H.)Electronic Medi
23、a Electives (3 S.H.)Select one course from the list below:MCOM 260 Principles of Advertising (3 S.H.)MCOM 321 Topics in TV Production (3 S.H.)Prerequisites: MCOM 171 Media Writing (3 S.H.) and MCOM 173 Audio and Video Production (3 S.H.)MCOM 325 Broadcast Journalism (3 S.H.)Prerequisites: MCOM 171 M
24、edia Writing (3 S.H.), MCOM 173 Audioand Video Production (3 S.H.), and MCOM 353 Multimedia News and Information (3 S.H.)MCOM 356 Media and Society International (3 S.H.)Prerequisite: MCOM 100 Media and Society (3 S.H.)MCOM 408 Research in Mass Media (3 S.H.)Prerequisites: MCOM 100 Media and Society
25、 (3 S.H.) and Junior StatusMCOM 482 Global Communication (3 S.H.)Prerequisite MCOM 100 Media and Society (3 S.H.)Journalism Option (21 S.H.)In addition to the Academic Core and Professional Skills Core listed above, a Mass Communication-Journalism major must complete the following five required cour
26、ses and two elective courses from the list below:Journalism Required Courses (15 S.H.)MCOM 232 News Writing (3 S.H.)Prerequisites: MCOM 171 Media Writing (3 S.H.) and MCOM 172 Print and Web Production (3 S.H.) (proficiency exam required)MCOM 332 News Gathering (3 S.H.)Prerequisites: MCOM 171 Media W
27、riting (3 S.H.), MCOM 172 Print andWeb Production (3 S.H.), and MCOM 232 News Writing (3 S.H.)MCOM 334 Feature Writing (3 S.H.)Prerequisites: MCOM 171 Media Writing (3 S.H.), MCOM 172 Print andWeb Production (3 S.H.), MCOM 232 News Writing (3 S.H.), andMC332 News Gathering (3 S.H.)MCOM 336 News Edit
28、ing (3 S.H.)Prerequisites: MCOM 171 Media Writing (3 S.H.), MCOM 172 Print andWeb Production (3 S.H.), MCOM 232 News Writing (3 S.H.), andMC332 News Gathering (3 S.H.)MCOM 491 Media Lab (3 S.H.)Note: MCOM 491 Media Lab is held jointly for students in the Journalism Option and for students in the Pho
29、tography and Digital Imaging Option. Prerequisites for students in the Journalism Option: MCOM 232 NewsWriting (3 S.H.), MCOM 332 News Gathering (3 S.H.), MCOM 334 Feature Writing (3 S.H.), and MCOM 336 News Editing (3 S.H.).Prerequisites for students in the Photography and Digital Imaging Option: 1
30、/17/2012 Mass Communication Program Revision 6MCOM 210 Visual Communication (3 S.H.), MCOM 215 Photo: The Technical Art (3 S.H.), MCOM 310 Photojournalism and Documentary (3 S.H.), MCOM 312 Visual Perception and Imaging (3 S.H.), andMCOM 319 Studio Photography (3 S.H.)Journalism Electives (6 S.H.)Se
31、lect two courses from the list below:MCOM 240 Principles of Public Relations (3 S.H.)MCOM 215 Photo: The Technical Art (3 S.H.)MCOM 311 Topics in the Media (3 S.H.)Prerequisites: MCOM 100 Media and Society (3 S.H.) and Junior StatusMCOM 325 Broadcast Journalism (3 S.H.)Prerequisites: MCOM 171 Media
32、Writing (3 S.H.), MCOM 173 Audioand Video Production (3 S.H.), and MCOM 353 Multimedia News and Information (3 S.H.)MCOM 353 Multimedia News and Information (3 S.H.)Prerequisites: MCOM 171 Media Writing (3 S.H.) and MCOM 173Audio and Video Production (3 S.H.)MCOM 356 Media and Society International
33、(3 S.H.)Prerequisite: MCOM 100 Media and Society (3 S.H.)MCOM 408 Research in Mass Media (3 S.H.)Prerequisites: MCOM 100 Media and Society (3 S.H.) and Junior StatusPhotography and Digital Imaging Option (21 S.H.)In addition to the Academic Core and Professional Skills Core listed above, a Mass Comm
34、unication-Photography and Digital Imaging major must complete the following five required courses and two elective courses from the list below.Photography and Digital Imaging Required Courses (15 S.H.)MCOM 215 Photo: The Technical Art (3 S.H.)Prerequisite: MCOM 210 Visual Communication (3 S.H.)MCOM
35、310 Photojournalism and Documentary (3 S.H.)Prerequisites: MCOM 210 Visual Communication (3 S.H.), MCOM 215Photo: The Technical Art (3 S.H.), MCOM 312 Visual Perception and Imaging (3 S.H.)Prerequisite: MCOM 210 Visual Communication (3 S.H.) MCOM 215Photo: The Technical Art (3 S.H.)MCOM 319 Studio P
36、hotography (3 S.H.)Prerequisites: MCOM 210 Visual Communication (3 S.H.), MCOM 215Photo: The Technical Art (3 S.H.), MCOM 491 Media Lab (3 S.H.)Note: MCOM 491 Media Lab is held jointly for students in the Journalism Option and for students in the Photography and Digital Imaging Option. Prerequisites
37、 for students in the Journalism Option: MCOM 232 NewsWriting (3 S.H.), MCOM 332 News Gathering (3 S.H.), MCOM 334 Feature Writing (3 S.H.), and MCOM 336 News Editing (3 S.H.).Prerequisites for students in the Photography and Digital Imaging Option: MCOM 210 Visual Communication (3 S.H.), MCOM 215 Ph
38、oto: The 1/17/2012 Mass Communication Program Revision 7Technical Art (3 S.H.), MCOM 310 Photojournalism and Documentary (3 S.H.), MCOM 312 Visual Perception and Imaging (3 S.H.), andMCOM 319 Studio Photography (3 S.H.)Photography and Digital Imaging Elective Courses (6 S.H.)Select two courses from
39、the list below:MCOM 232 News Writing (3 S.H.)Prerequisites: MCOM 171 Media Writing (3 S.H.) and MCOM 172 Printand Web Production (3 S.H.) (proficiency exam required)MCOM 240 Principles of Public Relations (3 S.H.)MCOM 260 Principles of Advertising (3 S.H.)MCOM 280 Principles of Media Literacy (3 S.H
40、.)MCOM 325 Broadcast Journalism (3 S.H.)Prerequisites: MCOM 171 Media Writing (3 S.H.), MCOM 173 Audio and Video Production (3 S.H.), and MCOM 353 Multimedia News and Information (3 S.H.)MCOM 332 News Gathering (3 S.H.)Prerequisites: MCOM 171 Media Writing (3 S.H.), MCOM 172 Print andWeb Production
41、(3 S.H.), and MCOM 232 News Writing (3 S.H.)MCOM 353 Multimedia News and Information (3 S.H.)Prerequisites: MCOM 171 Media Writing (3 S.H.) and MCOM 173Audio and Video Production (3 S.H.)MCOM 408 Research in Mass Media (3 S.H.)Prerequisites: MCOM 100 Media and Society (3 S.H.) and Junior StatusPubli
42、c Relations Option (21 S.H.)In addition to the Academic Core and Professional Skills Core listed above, a Mass Communication-Public Relations major must complete the following five required courses and two elective courses from the list below.Public Relations Required Courses (15 S.H.)MCOM 240 Princ
43、iples of Public Relations (3 S.H.)Prerequisite: 100 Media and Society (3 S.H.)MCOM 340 Public Relations Cases (3 S.H.)Prerequisites: MCOM 240 Principles of Public Relations (3 S.H.) and Senior StatusMCOM 345 Public Relations Writing (3 S.H.)Prerequisites: MCOM 171 Media Writing (3 S.H.) and MCOM 172
44、 Print and Web Production (3 S.H.) (proficiency exam required), MCOM 240 Principles of Public Relations (3 S.H.)MCOM 346 Public Relations Techniques and Strategies (3 S.H.)Prerequisites: MCOM 171 Media Writing (3 S.H.) and MCOM 172 Print and Web Production (3 S.H.) (proficiency exam required), MCOM
45、240 Principles of Public Relations (3 S.H.) MCOM 440 PR Campaigns (3 S.H.)Prerequisites: MCOM 240 Principles of Public Relations (3 S.H.), MCOM 340 Public Relations Cases (3 S.H.), MCOM 345 PublicRelations Writing (3 S.H.), MCOM 346 Public Relations Techniques (3S.H.) and Senior Status1/17/2012 Mass
46、 Communication Program Revision 8Public Relations Elective Courses (6 S.H.)Select two courses from the list below:MCOM 202 Creativity and Innovation (3 S.H.)Prerequisites: MCOM 100 Media and Society (3 S.H.) and 24 S.H. of Mass Communication coursesMCOM 260 Principles of Advertising (3 S.H.)MCOM 356
47、 Media and Society International (3 S.H.)Prerequisite: MCOM 100 Media and Society (3 S.H.)MCOM 349 Advanced Strategic TV Production (3 S.H.)Prerequisite: MCOM 173 Audio and Video Production (3 S.H.)MCOM 353 Multimedia News and Information (3) S.H.Prerequisites: MCOM 171 Media Writing (3 S.H.) and MC
48、OM 173 Audio and Video Production (3 S.H.)MCOM 408 Research in Mass Media (3 S.H.)Prerequisites: MCOM 100 Media and Society (3 S.H.) and Junior StatusMass Communication Minor (General) (21 S.H.)Mass Communication Minor (General) Required (9 S.H.)MCOM 100 Media and Society (3 S.H.)MCOM 171 Media Writ
49、ing (3 S.H.)Prerequisite: English 111 College Reading and Writing (4 S.H.)MCOM 210 Visual Communication (3 S.H.)Mass Communication Minor (General) Electives (12 S.H.)12 semester hours of other Mass Communication coursesOther Courses Offered by Mass Communication DepartmentMCOM 115 Photography Appreciation - USS/GEPNo PrerequisitesMCOM 175 Mass Communication Computer ApplicationsPrerequisite: Mass Communication major or Graphic Design minorMCOM 311 Topics in the MediaPrerequisites: MCOM 100 Media and Society and Junior StandingMCOM 280 Principles of Media Literacy USS/GEPPrerequisite:
