1、浅谈电子商务环境下客户价值（Customer value in e-commerce environment）abstractAt present, China is in the peak period of economic development, and the total amount of international trade has developed rapidly every year. Especially the agricultural product export trade momentum appeared in recent years, exports ar
2、e increasing year by year to 10 percentage points above the rate, export countries and regions year by year changes in the expansion of export varieties and export volume has increased year by year. This paper mainly discusses the processing and sales since China joined the WTO in the south of China
3、s agricultural production, how to seize the opportunities for development in international trade, how to grasp its own characteristics and favorable factors to the development of production to improve the export trade volume increase the value of agricultural products, how to ensure the future of Ch
4、inas agricultural products in an invincible position in international trade.Key words: marketing strategy of agricultural products; deep processing of agricultural products; technical research and development trend of agricultural productsThe development and Prospect of international trade of agricu
5、ltural products in ChinaThe development trend of agricultural products in southern China is discussedI. Introduction(I) International Trade and economic developmentInternational trade refers to the exchange of products, technologies and services among countries of the world. It is an important aspec
6、t of the decisions made by the state on the basis of its balance of payments, foreign exchange demand, and the state of its own resources.Since Chinas accession to WT0, Chinas foreign trade has been the rapid development of international trade environment greatly improved, fair competition, competit
7、ive strength, competitive advantage, resource competition well, complementary advantages of trade between countries, expand the scope of trade, promote economic development plays an important role.International trade helps to transfer international competition to domestic economic life, to improve t
8、he overall international competitiveness of the country, to promote the optimization of industrial structure, and to promote domestic enterprises to reduce production costs. According to the classical economist David Ricardo pointed out: as long as a country will focus on production resources has a
9、comparative advantage in the production department and the products will be exported to the international market, while domestic production of imported low efficiency commodity, we can improve the level of national welfare, promoting economic growth.John Muller also discussed the relationship betwee
10、n international trade and economic development. He pointed out that the backward society often need external strong stimulation to progress, international trade can be the first step towards industrialization in developing countries to promote the factors, he believes that through the development of
11、 foreign trade, a country can use the world productivity effectively, shorten the in some countries the traditional development stage of the time required,According to the classical economists, international trade is the important factors influence the overall utilization of resources, which can res
12、ult in the increase of total export demand, caused by the expansion of investment scale, which can improve the level of employment, promote the national economy increase, resulting in increased the speed of economic development. To know the economic development refers to the gross national product (
13、GMP) growth and per capita GDP growth and social economic structure, the income distribution structure, population quality, quality of life and the change of the social welfare level, is a process of a country or region transition from traditional agricultural society to the industrial modernization
14、.(two) marketing and international marketingMarketing is the activity of identifying and identifying the needs of consumers and users and providing the goods or services that meet these needs.International marketing refers to the cross-border marketing activities of an enterprise, which is an overal
15、l marketing activity organized by an enterprise to sell products and services to foreign markets.International marketing is actually a transnational cultural marketing, international marketing staff to face the dual or multiple environment, that is to say, the enterprise should not only restricted b
16、y local environmental factors, but also restricted by the host country or target market of international environmental factors. Such as different political system and legal system, different levels of economic development and technical level, different social and cultural (such as language, religion
17、, values), international differences in these uncontrollable factors, will inevitably lead to countries in need of competition. The differences of management methods and practices make the enterprises face greater risks, and the uncertainty of international marketing decisions also increases.Engaged
18、 in international marketing companies in the development of marketing strategy, target market must be based on the international marketing environment to different points, the corresponding marketing strategy, for example, in the development of product strategy to test filter to be standardized or d
19、ifferentiated pricing strategy, not only the impact of the international market price and exchange rate. The host country should pay attention to whether there is price controls or price regulations, because foreign middlemen involved in international marketing channels more often than domestic mark
20、eting channels longer or more complex, promotional activities because of the different legal culture and so on. Therefore, Chinas current marketing strategy must be synchronized with international marketing, and should know how to use the participating countries marketing and trade policies. Asked t
21、o participate in the international marketing of enterprise training in advanced countries marketing experience, long Boqu all.Two, the status of international trade of agricultural products in China(1) the status of Chinas agricultural products in international trade;Since 2006, Chinas import and ex
22、port of commodities have maintained rapid growth in recent years under the situation of supply and demand in the international market and the continuous growth of the national economy. According to customs statistics, from January to November import and export volume reached 15935. Please note that
23、the 6switch full or half width, especially the number of. No more reminders. billion dollars, an increase of 324 over the same period last year. 55%In 2007, Chinas foreign trade continued to maintain steady and rapid growth, total imports and exports exceeded $21000, up 20% of which exports amounted
24、 to $150 billion, imports amounted to 970 billion yuan, which increased 19% and 21%, respectively. The trade surplus was $180 billion.In recent years, world economic growth has been strong. The international market demand, materials and primary products in short supply, a significant rise in commodi
25、ty prices, the country has large market capacity, industrial supporting ability, perfect infrastructure, low labor costs and other advantages of social and political stability. Therefore, we should seize this historic opportunity to promote the rapid development of various industries.According to th
26、e national Ministry of agriculture Deputy Minister Niu said in March 21, 2008, China has become the worlds fourth largest agricultural imports and fifth largest export country.Agricultural labor force accounted for 25% of the total labor force China world, while exports of agricultural products in C
27、hina accounted for only 4% of the worlds total exports of agricultural products, agricultural labor force in developed countries per capita exports is 400-500 times of agricultural labor exports of Chinese. After joining the world organization, Chinas agriculture is facing a more severe situation. C
28、hinese agriculture now neither rely on to protect themselves and can not retreat, look at the domestic market occupied large area and not as. It is only entrepreneurship, into the market competition under the new situation.The main force to support this competition is the agricultural products proce
29、ssing industry. Developing the processing industry of agricultural products in china. Is the growth of a branch to participate in international competition for agricultural Chinese effective strength. China take advantage of cheap labor and primary agricultural products processing the nearest conven
30、ience, at the same time improve the research and development of processing technology, which can produce a large number of China into the international market of agricultural products processing, to the international market for Chinese farmers for more jobs and income opportunities, raise the stakes
31、 for the overall competitiveness in the international market Chinese the economy, let Chinese economy to a share in the world economic system.(two) how far is the gap between Chinas agricultural products and developed countries?At present, Chinas agricultural exports value is low, quite cheap. First
32、, the lack of processing capacity; only food as an example, according to reports, developed countries, food industry output value is about 1 of agricultural output value. 5-2 times, and China food industry output value of less than 1/3 of agricultural output in developed countries, agricultural prod
33、ucts processing rate reached more than 80%, Chinese agricultural products processing rate is only 45%. The fruit yield Chinese ranked first in the world, but the processing amount of total output accounted for only about 7%, while the world average fruit processing area is more than 20% of the total
34、 output of meat processing; China accounted for only 3 - 4% of the total output of meat, processed meat products in developed countries to enter the market rate is 10 times this figure, in some countries is 20 times. The total processing value of agricultural products in China is insufficient, which
35、 directly results in low processing output value. Secondly, the scale of agricultural products processing enterprises and the low level of science and technology are low. The number of agricultural products processing enterprises in China is more than that of any country in the world, but most of th
36、em are small and medium enterprises. At the present stage, the processing industry of agricultural products in China is basically a collection of labor-intensive and scattered small and medium-sized entities. At present, the level of technology and equipment for agricultural products processing indu
37、stry is 80%, or in twentieth Century 70s and 80s, the world average, only about 5%, reaching the world advanced level. This is a direct result of Chinas agricultural products in the international competitiveness, for example, the average American leather processing into the market 4 - 7 square meter
38、s, leather produced no disability, almost can be used in the production of high-grade leather and leather processing; the average China 2 - 3 square meters, and achieve the high-grade leather out rate is only about 10%.In addition, small enterprises and low level of science and technology, lack of i
39、ntensive processing capacity. Only the general rice processing, rice processing Chinese stay in “grinding, grinding“ level, rice and high impurity content, mixed varieties, low taste and edible quality. Rice processing in developed countries has advanced techniques such as finishing, polishing and c
40、olor picking,Rice can be divided into ten grades, using the exact function, edible quality, high uniformity, and can meet the market choice of various choices, to achieve high quality. Chinas soybean processing technology can only develop more than 200 processing varieties. Soybean processing techno
41、logy in the United States has been able to develop more than 20000 processing varieties, and the deep processing technology development has been mostly in processing enterprises in the promotion, the level of deep processing of the.There is a low level of industry, the lack of well-known brands in t
42、he international market competition. This has greatly affected the market efficiency of the products. The average price of leather shoes exported by China is 5 per pair. 79 dollars, while the average price of leather shoes exported from Italy to the international market is 20 times that of China. Th
43、erefore, “brand power“ super brand has played a Guan Jian role. There are processing performance and low level coding, low level of comprehensive utilization of resources, environmental pollution is heavy, low utilization rate, due to the constraints of the technical level, most of the agricultural
44、products processing by-products and waste is waste, the environmental pollution is left to lose, and abroad in the processing of agricultural products basically no waste is left, all can be used to produce a variety of products. So as to realize “pollution-free production“. There are also more serio
45、us defects are: the processing standards and quality control system is not perfect. To this day, China has not yet set up a quality control system that meets the needs of the reality. The quality and safety indexes of pesticide residues and drug residue limits of agricultural products are less than
46、those of international standards.Three rural products, marketing strategy(I) international marketing plan and strategyMarket strategy marketing plan refers to the management process of enterprises witness mark, ability and the development of changing marketing opportunity and strategic coordination.
47、 It includes the formulation of clear mission organization standard witnesses good business combination and coordination of business strategy, all the activities of enterprises to realize the goal of overall development, in the development of strategic plans, must take the factors of filter in the f
48、ollowing five aspects, one is the historical situation of the enterprise; the two is the obvious there are three competitive advantage; external environment information; four is the enterprise resources; five is the highest level of enterprise management intention. Therefore, as export oriented agri
49、cultural products, we must work out practical marketing plan and marketing strategy in the processing export enterprises. Only by making a complete marketing plan and adopting the correct marketing strategy according to the situation of our country can we be able to remain invincible in the international market.(two) competitive strategy of international marketing(1) competitor analysis, competition ability is the success or failure of enterprises, Guan Jian. Enterprises engaged in international marketing, facing fierce competition, enterprises want to survive and develop,
