1、,Reading,Advertisements,Commercial advertisement,Public service advertisement,Where can you find advertisements? Do you like them? Why or why not?,Brainstorming,Take a quick look at the title to find out what you will learn in it.,Quick look,Please skim the article and answer the three questions in
2、Part A.,1) What do ads try to persuade people to do?2) What does PSAs stand for?,To buy a product or service, or to believe in an idea.,Public service advertisements.,First reading,3) What are PSAs meant to do?,They aim to teach us and help us lead better lives.,How many types of advertisements are
3、there? What are they?,Two. Commercial ads and public service ads.,Read the following sentences and decide whether they are true (T) or false (F)., Most people are not aware of how many ads are around them. advertisements are always meant to promote a product or service. PSAs are only found in newspa
4、per and on TV., PSAs and commercials ads use some of the same methods. Commercial ads can often give us valuable information about how to live our lives. An ad warning people against smoking is an example of a PSA.,C2.Read the article once more and find the answers to the following questions.,1)Wher
5、e are advertisements usually found? 2)What is the major distinction between commerical advertisements and PSAs? 3) Why are some of the advertisements clever according to the article?,4) When did China begin a nationwide public service advertising campaign? 5) Why should we follow the advice in PSAs?
6、,1.They are usually found in newspapers, magazines,on the internet, radio and television.,2. A commercial advertisement is one which someone has paid for to advertise a product or service, while a piblic service advertisement is often run for free, and is meant to educate people about health,safety,
7、or any other problem that affects public welfare.,3.Because even if an ad does not lie,it does not mean it is altogether innocent.,4. In 1996.,5. Because PSAs are meant to benefit the piblic, and by following the advice in PSAs, we can often learn a lot.,Careful reading,Please read the article caref
8、ully and then try to find some information about commercial ads and public service ads.,Commercial ads,Public service ads,paid for,advertise,for free,problem,public welfare,complete,be aware of,clever,SimilarDifferent,Places found Purposes Methods used Validity(正确性),The similarities and the differen
9、ces between commercial ads and public service ads,Fill in the chart,?,?,?,?,?,?,?,?,newspapers magazines the internet radio television,clever,attractive,to promote a product or service,to educate people about health, safety or any other problem that affects public welfare,They are not altogether inn
10、ocent.,They are helpful and we can learn a lot by following the advice they give.,Bright-Teeth fights bad breath!,You are proud of your cooking,so shouldnt you buy the very freshest food?,Yes to life, no to drugs,Knowledge changes life,Project Hope educating every child,When you smoke cigarettes, yo
11、u are slowly killing yourself.,1. persuade 2. welfare 3. skilful 4. cure,a.the ability to learn, understand and think about sth b.good at doing sth, especially sth that needs ability or training c.the general health, happiness and safety of a person or a group d.make an illness or problem go away,h,
12、c,d,b,Match these new words from the article with their meanings. Write the correct letters in the blanks.,5. mental 6. trick 7. motto 8. intelligence,e.a short sentence or phrase that tells the aims and beliefs of a person or a group f. related to the thinking or the mind g. sth done to fool someon
13、e else, or as a joke h.make someone do sth by giving him/her good reasons,f,e,a,g,Use the words below to help her complete the e-mail,dealing with; comments; campaigns; promote; benefit; cheated; even if; fool,Dear Professor Liu, I want to thank you for offering me such useful advice(1)_ my research
14、. I have just published my article about advertisements on our school website, and have already received many kind(2)_about it from my readers.,dealing with,comments,The information I found has really helped me educate others in the way in which companies (3) _their products.Before I consulted you,
15、I had no comprehension that a company might try to (4) _ people into buying a product or service.,promote,fool,Now,(5)_there are exciting pictures and clever language in an ad, I will remember to think about before I buy something so that I will not be (6)_.,even if,cheated,I will also pay a lot mor
16、e attention to the public service ad (7) _. Now I know how they can(8)_ society. I will encouragment my friends to pay attention to them as well. Thank you again for helping me find so much useful information! Yours faithfully Qian Lili,benefit,campaigns,What do you think of the ads in our lives?Do
17、they play a positive (积极的) role in our lives? Why or why not?,Discussion,Language points,so.that,We are so used to them that we often do not even realize how many we see and hear in a day. so/suchthat用法： 1. 他心肠很好,以致于老人孩子都喜欢他。He is so kind-hearted that both the old and the young like him very much.He
18、 is such a kind-hearted man that both the old and the young like him very much.He is so kind-hearted a man that both the old and the young like him very much.,2. 他说话如此清晰,以致于我很容易就懂了他的意思。He spoke so clearly that I understood him easily.,3. 我挣了这么多钱,以致于真的想买台新 电脑。I have earned so much money that I really
19、 want to buy a new computer.,4. 这些孩子如此聪明伶俐, 所以学什么都很快。They are such smart children that they learn everything quickly. 5. 这么多的奶油，这么多的糖，这么多的蛋 太多的东西，我们不知如何安置它们。So much butter, so much sugar, so many eggs! There are so many things that we dont know where to put them all., 2010Pop music is such an import
20、ant part of society _ it has even influenced our language.A. as B. that C. which D. where,高考链接,It was _ that we want to stay here for another two days.such fine weather such a fine weather C. so fine weather D. so fine a weather,典型题例,be used to,1. 住在城里好多年了, 格林先生已经很习惯城市生活。Having been living in the ci
21、ty for many years, Mr. Green is quite used to the city life. 2. 当人们搬到另一个地方住, 需要时间来适应新的环境。It takes time for people to be used to the new environment when they move to another place. 3. 我真的不太习惯一个人住。I am not quite used to living alone.,research,最近的研究表明,我们可以做很多来帮助癌症病人。 Recent research shows that we can
22、do a lot to help cancer patients. 他们正在研究环境保护问题。 They are doing research on environment protection.,n.,他花费两年的时间研究各种各样的蝴蝶。 He spent two years researching different types of butterflies. 对于商人来说研究市场很重要。 It is important for a businessman to research the market.,v.,share.with,我和Mary每人有自己的卧室, 但是我们合用浴室和厨房。
23、Mary and I each have our own bedroom, but we share the bathroom and the kitchen. 良好的交流包括分享信息和交换观点。 Good communication includes sharing information and exchanging ideas.,persuasive,persuasive adj. 能说服的；善于游说的 She has a persuasive manner. 她有善于劝诱人的态度。 相关词；persuade 说服；劝诱 He persuaded her to go to school,
24、 even though she did not want to. 即使她不想去上学，他还是说服她去。 Who persuaded you into joining this society? 谁说服你参加这个团体?,1. (2010）There is nothing more I can try _ you to stay, so I wish you good luck.A. being persuaded B. persuading C. to be persuaded D. to persuade,高考链接,2. Alice trusts you; only you can _ her
25、 to give up the foolish idea. (2010) A. suggest B. attract C. tempt D. persuade,高考链接,3. While shopping，people sometimes cant help _ into buying something they dont really need.（2010） A. to persuade B. persuading C. being persuaded D. be persuaded,高考链接,4. The number of deaths from heart disease will
26、be reduced greatly if people _to eat more fruit and vegetables. (2010)persuade B. will persuade C. be persuaded D. are persuaded,高考链接,believe in,I dont believe in ghosts. I think stories of ghosts were made up by human beings. 我不相信鬼。我认为鬼的故事都是人编造出来的。,promote,There is a big advertising campaign to pro
27、mote our new toothpaste. 有一场声势浩大的推销我们新牙膏的广告宣传活动。 The company is promoting their new products on television. 这家公司在电视上宣传他们的新产品。,宣传,推广；推销,促销,提升,提拔, 晋升为,They promoted him captain.,他们提升他为上尉。,promotion,mean,mean : v. 意思是, 意味着 Saying that means refusing his friendship. 那样说就意味着拒绝他的友谊. The dark clouds mean r
28、ain. 乌云是下雨的征兆。 My friends mean a lot to me. 我的朋友对我来说非常重要。 What do you mean by saying and doing so? 你这样说这样做究竟是什么意思?,mean,mean to do sth. 打算做某事 I meant to give you this book today, but I forgot. 我本来打算今天给你这本书,可是我忘了。 The book is meant for 10-year-old children. 这本书是为十岁的孩子准备的。 The advertisement is meant t
29、o encourage customers to buy the product. 这个广告是为了鼓励顾客购买这个产品。,(2010) Ouch! You hurt me!I am sorry. But I _ any harm. I _ to drive a rat out.A. didnt mean; tried B. dont mean; am tryingC. havent meant; tried D. didnt mean; was trying,高考链接,Why didnt you give me a ring?Well, I meant _ , but later I forg
30、ot. (2010) A. telephoning B. to telephone C. having telephoned D. telephoned,高考链接,protect,人们常常戴墨镜以保护眼睛免受强烈太阳光的刺激。 People usually wear sunglasses to protect their eyes from the strong sunlight. 要采取一切措施保护河水免受污染。 Everything must be done to protect rivers from being polluted.,be aware of,使得人们明白抽烟的危害很重要。
31、 It is important to make people aware of the danger of smoking. 你意识到学习一门外语的重要性了吗? Are you aware of the importance of learning a foreign language?,connect,（常to, with与连用）连接；结合；连结 Will you connect this wire to the television? 你把这根电线和电视机连上好吗？ If the tunnel is built, it will connect Britain to Europe for
32、 the first time in history. 如果隧道建成,它将有史以来第一次把英国和欧洲大陆连接起来。,be connected with = have something to do with 人们都认为这个年轻人与这件事故有关系。 People all think that the young man is connected with the accident.,fall for,你要聪明点儿, 别相信他那种把戏而上当啊。 You should be clever enough not to fall for his tricks. 你怎么会相信那种挨家挨户做销售的人说的话呢
33、? How can you fall for the words of the door-to-door salesman?,play a trick / tricks on sb. 作弄某人 The children love playing tricks on me. 孩子们喜欢捉弄我。 Children, as well as adults, usually play tricks on each other on Halloween. 孩子和大人一样,通常在万圣节的时候捉弄彼此。 trick sb. into doing sth.诱使,哄骗某人做 He tricked me into
34、giving him the money. 他哄骗我给了他钱。,trick n. & v.,though however 可是，虽然He said he would come , he didnt, though. 他说他会来，可是他并没有来。I have a bit of a cold. Its nothing much, though. 我有点感冒，不过并不严重。,deal with,How would you deal with such a situation? 你将如何应对这样的情形？ Ive dealt with this shop for 20 years. 我同这家商店做生意已
35、经有20年了。 This is a book dealing with West Africa. 这是一本关于西非的书。 He is easy to deal with. 他很容易打交道。People in their village deal in tea. 他们村里的人都经营茶叶。 Its a deal. 就这么办, 一言为定。,deal in,交易,买卖,(2010) We all know that, _, the situation will get worse. A. not if dealt carefully with B. if not carefully dealt withC. if dealt not carefully withD. not if carefully dealt with,高考链接,Read the article again and again after class and finish Parts A1 and A2 on page 90 of the Workbook. 2. Write a summary about the text.,Homework,
