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跨国公司对中国营销力的影响.ppt

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7、e enterprisers strategies based on local advantages,Chinese Enterprisers & Professional Marketing Managers,Professional Marketing Managers:,From Sellers to Leaders,Chinese Enterprisers & Professional Marketing Managers,Commonness of Professional Marketing Managers,Office girl,Sales woman,General Man

8、ager, IBM South China,General Manager, Channel Management, IBM,General Manager, Microsoft (China) Co,Wu Shihong,Start from grass-roots work, promoted by professional dedication and outstanding achievements,Solve tough problems in every tache of the sales,Turnover: 6 billion,Account receivable: 60 mi

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