1、1,IXINA China Vision Identity Book,意家乐 中国 视觉效果一览册,2,Table of Contents 目录,Logo 标识3 Store Image 专卖店形象8 Commercial Guidebook 销售导购手册9 Leaflet 月刊宣传册11 Invitation Letter12 In-store Advertising 店内广告13 Office File 办公文件27 Reference Price List 建议价目表. 33,3,The Logo 标识,Positive Version正色,Negative Version反色,Blac
2、k Positive Version黑正色,Black Negative Version黑反色,Usage With Different Background LOGO 不同背景使用,4,The Logo 标识,Logo: proportion and color，Proportion: The proportion of each element of the logo has to be strictly followedLOGO 的颜色比例必须严格的遵守PANTONE 色系 : Blue蓝色 = PMS 287. Vanilla 香草色= PMS 607. White白色QUADRI 颜
3、色搭配: Blue 蓝色= 100% cyan 蓝绿色+ 70% magenta 红紫色+ 11% black黑色. Vanilla 香草色= 15% yellow黄色. White,5,The Logo 标识,IXINA logo represent the positioning of the brand 此LOGO 代表了此品牌的定位 It combine round and rectilinear shape 整体造型由圆形和直线组成: The round shape suggest the conviviality, the welcoming圆形代表着快乐与欢迎 The squar
4、e suggest seriousness, precision, rigor正方形代表着严谨与精确 The point on the “i”, highlighted, suggest the focus on the detail字母“i”着重突出，代表我们注重细节,6,The Logo 标识,In its most common form, the logo include the name of the brand and a tagline which define IXINA activity and advantages. 以下是我们最常用的形式，LOGO 包含中英文名字和副标，
5、副标是用于明确IXINA 的经营范围与优势 “意”means “Italy Group and Italy Design”. “意”代表意大利集团与意大利设计 “家”means Family. “家”代表家庭 “乐”means Happy. “乐”代表快乐,7,The Logo 标识,Chinese Typeface 中文LOGO 字体,8,Store Image 专卖店形象,Front Surface of the IXINA Showroom 意家乐展厅门脸,9,Commercial Guidebook 销售导购手册,Size and material 尺寸与材料：210*285mm；封面
6、：250g 铜板/过油；内页：105g 铜板/不过油；胶装；52P With brand introduction, company information, advantages and kitchen pictures 内容含品牌介绍，公司信息，产品优势和精品厨房图片,10,Commercial Guidebook 销售导购手册,Catalogue shelves销售导购手册放置架 尺寸：21*30cm, 10Catalogue per shelves, 10本/放置架, 亚克力材料,11,Leaflet 月刊宣传册,Size and material 尺寸与材料：210*285mm；双胶
7、纸；骑马钉子；正反四色；12P With the monthly promotion information including the kitchen and appliance. 传递月度优惠信息，包含橱柜和电器。,12,Invitation Letter 邀请函,Material 材料：封面艺术纸；内页硫酸纸； For the shop Opening or other big event. 用于加盟店开业及其他盛大活动,13,In-store Advertising 店内广告,Lighting box in the reception area 接待台超薄灯箱；,14,In-store
8、 Advertising 店内广告,9 Commitments Board 9大承诺宣传板 双层有机玻璃，写真画面，艺术钉固定，两个射灯,15,In-store Advertising 店内广告,9 commitments hanging board 9大承诺挂幅 60*220mm；油画布；喷绘；两头铝合金卷轴,16,In-store Advertising 店内广告,IXINA Worldwide Board 意家乐全球分布宣传板 双层有机玻璃，写真画面，艺术钉固定，两个射灯,17,In-store Advertising 店内广告,IXINA Brand Cooperation Board
9、 意家乐国际品牌合作宣传板 双层有机玻璃，写真画面，艺术钉固定，两个射灯,18,In-store Advertising 店内广告,Hanging promotion Board 悬挂式促销活动宣传板 Material 材料：board with picture in two sides雪浮板正反双面裱写真,19,In-store Advertising 店内广告,Totem For Each Kitchen Display 展品信息板 Board is movable 色板，橱柜信息板和产品优势板均为可抽式,材料：即时贴,20,In-store Advertising 店内广告,Game F
10、orm Table 游戏台 This two parts are movable 此部分文字内容均为可抽式,21,In-store Advertising 店内广告,Game Form 游戏卡 Two sides print 双面印刷,Place to put game form 游戏卡放置处,22,In-store Advertising 店内广告,Logo On the Glass Door of VIP Room VIP房玻璃门即时贴,300*145mm,250*230mm,204*100mm,140*198mm,295*144mm,310*129mm,169*82mm,23,In-st
11、ore Advertising 店内广告,A4 Frame A4展示框 210*285；木制框；文字数码打印,24,In-store Advertising 店内广告,Appliance Board 电器展示板,25,In-store Advertising 店内广告,Appliance Board 电器展示板,26,In-store Advertising 店内广告,IXINA Rewards IXINA 荣誉证书 镜框尺寸：L340*W253mm; 内页尺寸：L285*W210mm Wooden frame木制材料；digital print文字数码打印,27,Office File 办公
12、文件,Name Card 名片 , 300g双铜纸复亚膜,Example 案例,28,Office File 办公文件,Working Card 工作牌 Size: 2.2cm*7cm Material 材料：双层亚克力 Example 案例：,29,Office File 办公文件,Letter Paper 信纸 80g双胶，A4，210*285mm，单面二专+黑,Company Name, Address and Contact of franchise 加盟商公司名称，地址与联系方式,Official Letter Paper 正式信函,Technical Letter Paper 技术
13、信函,30,Office File 办公文件,Fax Form 传真格式，A4，210mm*285mm,Franchise company name, showroom address and contact 加盟商公司名称，展厅地址及联系方式,发送至： 来自： 日期： 文件名：,31,Office File 办公文件,Purchasing Order 订单范本,Franchise company name, showroom address and contact 加盟商公司名称，展厅地址及联系方式,Order content 订单内容,32,Office File 办公文件,Envelope 信封 120g双胶,西式七号信封160*230mm,单面二专,轧车,粘贴,IXINA LOGO IXINA 意家乐 LOGO,Name, Address and Contact of franchises company 加盟商公司名称，展厅地址以及联系方式,33,Referenced Price List 建议价格表,The quantity based on 500m2 IXINA showroom 以下数量基于500m2的IXINA意家乐展厅,34,Reference Price List 建议价目表,35,Reference Price List 建议价目表,
