1、of 16 session brought to adhere to people-oriented, all-round, coordinated and sustainable scientific development view, promoting economic and social and human development. The core of the scientific Outlook on development is people-oriented. Implement the scientific concept of development and first
2、 implementation of people-oriented requirements. Office of the Party Committee of this years work, we have to firmly establish the idea of people-oriented philosophy, richness of understanding the people-oriented, seriously implement people-oriented requirements correctly grasping the practice of pe
3、ople-oriented, through people-oriented “three services“ working process, pushing the city Party Committee Office work to a new level. Investee (b) investee by people-oriented, in the final analysis is centred, human premise, a human-powered, human purpose. People-oriented thinking long. As early as
4、the spring and Autumn period of more than 2000 years ago, Qi Guan Zhong: “overlord of the beginning, and people-oriented. Principle of the solid. “For thousands of years, traditional Chinese political culture there is a wide variety of people-oriented thought. Pan Gengs “people“ to the Duke of Zhous
5、 “protect“ and then to Confucius “man“, from his “your KingLight “to the idea of“ Grand boat water “and then to advocate since the Han and Tang dynasties“ nation “, these useful idea is, is the country of the people, political sources. The rulers of “people“, the “San Zhi bei yan“; the rulers of “th
6、in people“, then “died suddenly“. The West ever since the Renaissance, it is because of the rise of humanism, really started to self awareness, self discovery and self-reflection. Predecessors in criticism of Marx and Engels thought on the basis of the outcome of, according to the great discovery of
7、 historical materialism, reveals the true nature of human existence, the ideology was essential and strongly suggests, as provided. In 1894, the Engels from Marxs writings, singled out his favorite passage for the new century weekly solemn inscriptions: “there, the free development of each is the fr
8、ee development of all people“. In modern society, people-oriented thinking more and more attention. People generally regard it as a kind of economic and social development, a principle, a requirement, as a need to maintain the interest of the people of, a pursuit, a purpose. This idea was praised, w
9、ith the profound connotation and practical significance. Investee 1. people answering epistemological questions and answered the questions of methodology. People contains a profound philosophical, epistemological and methodological significance of science. Known as epistemology, refers to the theori
10、es on the relationship between knowledge and practice. In the view of Marx and Engels, “man is mans world, is the State, society, and history writers and characters. “In other words, the world is one world, society is human society. We know the society, starting from the people to observe; we know t
11、he practice, from the people to study; we knew Office work, from the people who set out to explore. Ignoring this, will she seekend to form a proper understanding. Methodology refers to methods of knowing the world, transforming the worlds theory. Historical materialism tells us that social developm
12、ent, leave is impossible; all social progress, leaving people unable to achieve. We do anything, must first of all take into account the human factor, to find ways to give full play to the initiative and human creativity, mobilizing peoples enthusiasm. This is the result of numerous historical pract
13、ice of most of the scientific method. Emperor Taizong“The world of excellence into my opponent“ and “Zhenguan rule“, Qing Zeng Guofan to “more aides for the first prerequisite“ Zhong XING Ming Chen, are insisting on methodology of successful models. Promoting the reform and development, construction
14、 of well-off, more demands that we as a people-oriented scientific method. We do work in the countryside, it is necessary to put farmers first we engage in State-owned enterprise reform, we must regard expanding employment as an important goal we created urban, optimization-Habitat environment must
15、be pursued. Promotion Office, too, only mans subject status, to achieve rapid development. Investee 2. people who responded to the question, and replied to questions depending on who. Who issues, is concerned with the problem of the ruling party; depending on who issues are questions relating to the
16、 source of power of the ruling party. Look at the trend of the world, throughout the ages, no partys fate was not to be dominated by people, no Albert is not driven by the people of a nation. Our party has always attached importance to people, caring for people, his people as the coldest winter, par
17、ents of people as their own, but there were also some in adhere to people-oriented bias, war “sufan expansion“ peacetime “cultural revolution“, has caused a great loss to the revolution and construction. Through history, our party proved that when people, caring for people, and along the way there i
18、s a powerful force; when to ignore peoples thinking, to ignore the interests and needs of the people, the partys cause will suffer setbacks. People-oriented, power for the people, this is the most fundamental rules governing laws, large and small, every aspect is also ruling is the most essential re
19、quirements. Set up the people-oriented concept of governance, requires us to establish the main position, everything for the masses, rely on the masses, and consciously do right for the people, show concern for the benefit of people and bring benefit to the people, real people as masters of the coun
20、try, construction of the main body and the cause of main. From this perspective, adhere to the people-oriented and that is power for the people is to uphold the mass viewpoint and the mass line of the party. Office work is serving the overall work of the party. Only around the service objects, servi
21、ce, relying on the service principal to the service in order to Shun Water push the boat, a long-term perspective, creating impressive performance. Investee 3. people responded to a question of values, again answering Outlook on questions. Values and Outlook are an organic unity, and Outlook对于企业进行品牌
22、延伸中的问题与对策的研究1 引言在市场经济不断发展的今天，品牌代表着企业拥有的市场，在一定程度上也代表着国家的经济实力。品牌来之不易，需要耐心、勇气、财力、物力多方面长时间的投入。如何对现有品牌进行开发和利用，更好地发挥名牌效应，是企业经营战略中不可或缺的课题。利用名牌资源实施产品延伸，是企业界常用的对名牌进行开发利用的策略。很多企业正是因为成功地运用了品牌延伸策略，才取得了市场竞争的优势地位。作为全球领先的轮胎供应商，米其林从 2003 年至今在中国的市场上取得了不俗的成绩，在轿车轮胎市场中占据着领先的地位。2003年，米其林第一次开始在中国做广告，当时的电视广告是一辆车行驶过一座沙发，宣传
23、产品舒适宁静的特点这对米其林说是个重要转变的开始，以前米其林只是针对轮胎店做宣传，通过这些轮胎店影响消费者，而现在米其林开始直接面对消费者传播品牌，2006 年，米其林在品牌传播上又跨越了一大步，推出“随你行”延伸服务品牌，提供免费 24 小时道路救援服务，轮胎扎钉免费修补服务，轮胎品质保证服务，免费定期保养提醒服务，多种 VIP 用户专享服务五大专业服务。要让消费者在使用米其林轮胎的整个过程当中都能享受专业的of 16 session brought to adhere to people-oriented, all-round, coordinated and sustainable sc
24、ientific development view, promoting economic and social and human development. The core of the scientific Outlook on development is people-oriented. Implement the scientific concept of development and first implementation of people-oriented requirements. Office of the Party Committee of this years
25、work, we have to firmly establish the idea of people-oriented philosophy, richness of understanding the people-oriented, seriously implement people-oriented requirements correctly grasping the practice of people-oriented, through people-oriented “three services“ working process, pushing the city Par
26、ty Committee Office work to a new level. Investee (b) investee by people-oriented, in the final analysis is centred, human premise, a human-powered, human purpose. People-oriented thinking long. As early as the spring and Autumn period of more than 2000 years ago, Qi Guan Zhong: “overlord of the beg
27、inning, and people-oriented. Principle of the solid. “For thousands of years, traditional Chinese political culture there is a wide variety of people-oriented thought. Pan Gengs “people“ to the Duke of Zhous “protect“ and then to Confucius “man“, from his “your KingLight “to the idea of“ Grand boat
28、water “and then to advocate since the Han and Tang dynasties“ nation “, these useful idea is, is the country of the people, political sources. The rulers of “people“, the “San Zhi bei yan“; the rulers of “thin people“, then “died suddenly“. The West ever since the Renaissance, it is because of the r
29、ise of humanism, really started to self awareness, self discovery and self-reflection. Predecessors in criticism of Marx and Engels thought on the basis of the outcome of, according to the great discovery of historical materialism, reveals the true nature of human existence, the ideology was essenti
30、al and strongly suggests, as provided. In 1894, the Engels from Marxs writings, singled out his favorite passage for the new century weekly solemn inscriptions: “there, the free development of each is the free development of all people“. In modern society, people-oriented thinking more and more atte
31、ntion. People generally regard it as a kind of economic and social development, a principle, a requirement, as a need to maintain the interest of the people of, a pursuit, a purpose. This idea was praised, with the profound connotation and practical significance. Investee 1. people answering epistem
32、ological questions and answered the questions of methodology. People contains a profound philosophical, epistemological and methodological significance of science. Known as epistemology, refers to the theories on the relationship between knowledge and practice. In the view of Marx and Engels, “man i
33、s mans world, is the State, society, and history writers and characters. “In other words, the world is one world, society is human society. We know the society, starting from the people to observe; we know the practice, from the people to study; we knew Office work, from the people who set out to ex
34、plore. Ignoring this, will she seekend to form a proper understanding. Methodology refers to methods of knowing the world, transforming the worlds theory. Historical materialism tells us that social development, leave is impossible; all social progress, leaving people unable to achieve. We do anythi
35、ng, must first of all take into account the human factor, to find ways to give full play to the initiative and human creativity, mobilizing peoples enthusiasm. This is the result of numerous historical practice of most of the scientific method. Emperor Taizong“The world of excellence into my opponen
36、t“ and “Zhenguan rule“, Qing Zeng Guofan to “more aides for the first prerequisite“ Zhong XING Ming Chen, are insisting on methodology of successful models. Promoting the reform and development, construction of well-off, more demands that we as a people-oriented scientific method. We do work in the
37、countryside, it is necessary to put farmers first we engage in State-owned enterprise reform, we must regard expanding employment as an important goal we created urban, optimization-Habitat environment must be pursued. Promotion Office, too, only mans subject status, to achieve rapid development. In
38、vestee 2. people who responded to the question, and replied to questions depending on who. Who issues, is concerned with the problem of the ruling party; depending on who issues are questions relating to the source of power of the ruling party. Look at the trend of the world, throughout the ages, no
39、 partys fate was not to be dominated by people, no Albert is not driven by the people of a nation. Our party has always attached importance to people, caring for people, his people as the coldest winter, parents of people as their own, but there were also some in adhere to people-oriented bias, war
40、“sufan expansion“ peacetime “cultural revolution“, has caused a great loss to the revolution and construction. Through history, our party proved that when people, caring for people, and along the way there is a powerful force; when to ignore peoples thinking, to ignore the interests and needs of the
41、 people, the partys cause will suffer setbacks. People-oriented, power for the people, this is the most fundamental rules governing laws, large and small, every aspect is also ruling is the most essential requirements. Set up the people-oriented concept of governance, requires us to establish the ma
42、in position, everything for the masses, rely on the masses, and consciously do right for the people, show concern for the benefit of people and bring benefit to the people, real people as masters of the country, construction of the main body and the cause of main. From this perspective, adhere to th
43、e people-oriented and that is power for the people is to uphold the mass viewpoint and the mass line of the party. Office work is serving the overall work of the party. Only around the service objects, service, relying on the service principal to the service in order to Shun Water push the boat, a l
44、ong-term perspective, creating impressive performance. Investee 3. people responded to a question of values, again answering Outlook on questions. Values and Outlook are an organic unity, and Outlook便利的服务，使得服务突破时间，地域限制，米其林希望自己的品牌能够生活在消费者每一天的生活当中“随你行”服务品牌的推出不仅本身是一个变化，而且是米其林在中国品牌延伸策略整体变化的一部分。由此可见，当大数企
45、业只在产品品牌上绞尽脑汁的时候，企业品牌延伸在正被领先公司作为赢得竞争优势的新法码。2 品牌延伸的概述21 品牌，品牌延伸，品牌线延伸今天，品牌延伸已成为企业成长的主要策略，且倍受业者重视，而想掌握品牌延伸的真正涵义，首先要了解品牌，品牌延伸，品牌线延伸这些词汇所代表的含义。211 品牌的涵义(一) 品牌被视为是附着于产品之上的附加物，是一种识别产品的象征。因此，在新产品开发过程中，品牌决策是最后被敲定的决策之一。(二) 以品牌为核心，而非产品。品牌是营销组合所有元素的总合，而产品只是四个元素的其中之一，另外三个元素则是价格、促销和销售渠道。品牌被定义为:消费者所购买一系列的产品属性的承诺，并
46、从中获得满意度 由产品属性构成的品牌也许是真实的或虚幻的、理性的或感性的、有形的或无形的。这些产品属性来自于营销组合中的所有元素和品牌的所有产品线。这样的论点似乎更贴近了目前由“品牌延伸”和“品牌线延伸”策略所主导的营销环境。212 品牌延伸和品牌线延伸的涵义of 16 session brought to adhere to people-oriented, all-round, coordinated and sustainable scientific development view, promoting economic and social and human developmen
47、t. The core of the scientific Outlook on development is people-oriented. Implement the scientific concept of development and first implementation of people-oriented requirements. Office of the Party Committee of this years work, we have to firmly establish the idea of people-oriented philosophy, ric
48、hness of understanding the people-oriented, seriously implement people-oriented requirements correctly grasping the practice of people-oriented, through people-oriented “three services“ working process, pushing the city Party Committee Office work to a new level. Investee (b) investee by people-orie
49、nted, in the final analysis is centred, human premise, a human-powered, human purpose. People-oriented thinking long. As early as the spring and Autumn period of more than 2000 years ago, Qi Guan Zhong: “overlord of the beginning, and people-oriented. Principle of the solid. “For thousands of years, traditional Chinese political culture there is a wide variety of people-oriented thought. Pan Gengs “people“ to the Duke of Zhous “protect“ and then to Confucius “man“, from his “your KingLight “to the idea of“ Grand boat water “and then to advocate since the
