1、1RADISSON PLAZA HOTEL HANGZHOUF and women guests can be presented the lip stick and mini perfume. 推出夏宫翅鲍燕豪华套餐:998 元/位, 调整翅鲍燕的出品和规格,男士餐后赠小红酒和雪茄烟,女士餐后赠口红和迷你香水。 Termly visit guest. Pay attention to the appearance to please the guests.定期走访本餐厅的客户,以良好的对客交流的服务形象,取悦客人。 Incentive program will be organized to
2、 entice staff to sell.实行员工销售奖励措施。 Booklet of vouchers of 10 meals with the buffet value minus 10% will be sold to the corporate market. Each company can then distribute the vouchers to their own selected accounts, or give to their own executives.每套可供二位享用的鱼翅、鲍鱼商务套餐的消费券将以免服务费的价格出售给公司,公司可将这些消费券分发给他们的客户
3、或员工。 As all our outlets, the Summer Palace Caf will be marketed as a free standing restaurant像我们所有的其它餐厅一样,夏宫餐厅将作为一个同时面向本地市场的餐厅来进行促销。 Promotions will be held as per attached plan.根据所附的促销计划进行餐饮促销。2.4 VALENTINO华伦天奴意大利餐厅a.- Objectives:目标Reach total revenue of RMB 1,669,182.20指标:1,669,182.20 元b.- Strateg
4、y策略 Valentino Restaurant will make the Italian trip in 2004. Guests can taste every interlocal food of Italian. 意大利国位于的亚平宁半岛,直插入亚得里亚海,而意大利的佛罗伦萨又是欧洲文艺复兴发祥地。雷迪森的华伦天奴意大利餐厅,在 2004 年充分发挥意大利丰富的美食文化背景,做出这一餐厅的特点。11 Termly visit guest in foreign enterprises. Pay attention to the appearance to please the gues
5、ts.定期走访外资企业在杭机构,以良好的对客交流的服务形象,取悦客人。 Incentive program will be organized to entice staff to sell.实行员工销售奖励措施。 As all our outlets, the Valentino Restaurant will be marketed as a free standing restaurant像我们所有的其它餐厅一样,华伦天奴餐厅将作为一个同时面向本地市场的餐厅来进行促销。 Promotions will be held as per attached plan根据所附的促销计划进行餐饮促销
6、。2.5 UNKAI云海日本料理餐厅a.- Objectives:目标Reach revenue of RMB 3,486,960.00指标:3,486,960.00 元b.- Strategy策略 Wooden decoration for creating the atmosphere.以全原木的装饰风格营造日式餐厅氛围,来吸引客户。 Tepanyaki and Sushi Bar are the main spot to attract the guests. 以良好的日式铁板烧、寿司吧料理的出品形象,做好品牌经营。 Termly visit guest. Pay attention t
7、o the appearance to please the guests.定期走访日资企业,以良好的对客交流的服务形象,取悦客人。 Incentive program will be organized to entice staff to sell.实行员工销售奖励措施。 Promotions will be held as per attached plan根据所附的促销计划进行餐饮促销。2.6 BANQUET宴会部a.- Objectives:目标Reach a total revenue of RMB 7,443,262.00指标:7,443,262.00 元b.- Strategy
8、策略 Creative seminar packages including theme coffee breaks will be developed推出特别的会议包价,其中包括会议中途休息的主题咖啡时间。12 Termly visit guest. Establish the filling system. Pay attention to the appearance to please the guests.定期走访客户,建立信息销售的管理模式,根据客 户消费需求,建立有效的客 户档案。以良好的对客交流的服务形象,取悦客人。 We will offer attractive room
9、rates to local banquet guests at the time of negotiation. (such as social functions where people do not wish to drive home)以优惠的价格向本地客人提供在会议谈判期间的用房。 (比如在些社会活动期间,人们不愿意花时间驾车回家。 ) We will explore the development of outside catering services. Because it is good for our revenue and reputation.进一步拓展餐饮外送服务的
10、业务,扩大雷迪森餐饮品牌的影响力。 We will improve our wedding packages in cooperation with bridal, jewelry and cosmetic shops for special deals including wedding cakes, floral decorations, photo/video shooting and limousine service与婚礼用品商店、珠宝店、化妆品店、婚 纱摄影公司等与婚 庆有关的企业合作,以满足顾客的要求,提供完善的婚宴服务,如婚宴蛋糕、婚礼装 饰、拍照与录像及婚礼用车服务。 A c
11、omplimentary dinner for two will be given to the host of a large function as a thank you for booking the function. This will be offered with the thank you letter and will help the banquet to support repeat business as well as to promote the restaurant.向大型宴会活动的主办者提供两人享用的免费用餐以表谢意,并附上一封感谢信,以此争取回头客并推销我们
12、的餐厅。 Termly visit guest. Pay attention to the appearance to please the guests.定期走访客史档案中的顾客,以良好的对客交流的服务形象,取悦客人, 为酒店培育一批忠诚的客户。 We will regularly get names of companies from competitor hotels sign boards and follow-up with direct mail in order to attract them to book their next meeting at the Radisson
13、Hangzhou.定期从同类竞争饭店那里获取在他们饭店举行会议的公司名称,并以邮件方式与他们取得联系,争取吸引他们将下次会议放在我们酒店进行。2.7 BARS 凯泉吧琴韵廊a.- Objectives:目标Reach total revenue of RMB 1,382,906.37.- in the Cascade Lounge and RMB 1,172,990.43.-in the Ivory Bar.指标:凯泉吧 1,382,906.37 元,琴韵廊 1,172,990.43 元b.- Strategy策略 We will produce attractive tend cards t
14、o introduce higher priced specialty drinks用制作精良的卡片来介绍推销高价饮品。13 Live entertainment will be improved提高吧员的现场表演的水准,以吸引顾客,提高 鸡尾酒、调酒制作的观赏性。 Termly visit guest. Pay attention to the appearance to please the guests.建立雪茄客俱乐部,并定期走访交流,以良好的 对客交流的服务形象,取悦客人。 Each company can then distribute the vouchers to their
15、own selected accounts, or give to their own executives.与专业的红酒供应商合作,定期举办葡萄酒知识的培训,每月做好酒的推广工作, 这是增加酒吧收入的最佳捷径。 Booklet of vouchers of 10 meals with the buffet value minus 10% will be sold to the corporate market. Each company can then distribute the vouchers to their own selected accounts, or give to th
16、eir own executives.每套可享用十次的咖啡消费券、红酒消费券将以免服务费的价格出售给公司,公司可将这些消费券分发给他们的客户或员工。 Incentive program will be organized to entice staff to sell.实行员工销售奖励措施。 Promotions will be featured as per attached plan根据所附的促销计划进行餐饮促销。2.8 ROOM SERVICE 送餐服务a.- Objectives:目标Reach revenue of RMB 837,295.32指标:837,295.32 元b.- S
17、trategy策略 We will introduce a “Dine in your room and watch the movie” concept. A choice of special set menu card will offered.宣传“房内 边用餐边享受电影电视”的餐饮理念,客人可根据特制的菜单来进行选择。 The Front Desk will inform the Food American breakfast 70rmb per pax; Continental breakfast 52rmb per pax and Japanese breakfast 58rmb
18、 per person. All prices are subjected to 15% surcharge. 自助早餐步入散客价(40 人以上供应):98 元/位外加 15%服务费Breakfast buffet for walk-in guests (provided to more than 40 guests): 98rmb + 15% surcharge per pax. 协议公司价、尊荣会会员价为 :80 元/位外加 15%服务费Agreed price and HPG price: 80rmb + 15% surcharge per pax 酒店旅游团队、大型会 议价为 :50
19、元/位净价group and meeting price: 50rmb per pax (net) 住店客人、商 务散客、尊荣会会员、长住客Hotel guest, walk-in guest, HPG member or long-stay guest.38% 人均消费 58 元/位Ave58/pax 11:30am14:30pm 11:00am14:30pm 14:30pm17:30pm 周一至周五商务自助午餐(含一杯软饮或本地啤酒):78 元/位外加 15%服务费Executive Buffet Lunch from Monday to Friday (including one gla
20、ss of soft drink or local beer): 78rmb + 15% surcharge per pax. 周六至周日自助早午餐(含各种果汁、软饮及本地啤酒):88 元位外加 15%服务费Brunch on Saturday and Sunday (including assorted juice, soft drink and local beer): 88rmb +15% surcharge per pax. 咖啡休闲时段 48 元/位外加 15% 服务费Leisure time: 48rmb +15% surcharge per pax 住店客、商务 客、家庭消费、时
21、 尚人士、自助餐券消费、 (生日、公司派 对、单位)等团体活动Hotel guest, businessman, family, modern people and buffet coupon consumption (also can hold birthday party, party and group function)38% 人均消费 70 元/位Ave 70/pax 人均消费 80 元/位Ave 80/pax 人均消费 48 元/位Ave 48/paxCaf Le Rendezvous绿荫咖啡厅 17:30pm22:00pm 21:00pm0:00am 周一至周四、周日的自助晚餐(
22、国 际自助餐)(含一杯饮料或本地啤酒):168元外加 15%的服务费。 周五、周六的自助晚餐(国际 自助餐)(含一杯饮料或本地啤酒):198 元外加15%服务费 各种主题的自助餐(国际自助餐) Assorted international buffet (including one glass of drink or local beer): 198rmb + 15% surcharge per pax. 烛光夜聚欢乐时光 根据时事、体育活动,即 时安排Happy Hours with live band and function with sport games 商务客、单位 团体消费、入住
23、其它酒店的客人、尊荣会会员、自助餐券消费Businessmen, group function, guests live in other hotels, HPG member and buffet coupon consumption. 商务会谈、住店客、友人聚会For business conversation, friend meeting. 38% 人均消费 160 元/位Ave 160/pax 最低消费 68 元/位免服务费Minimum expense 68/pax Net17餐厅Outlets经营时段Operation time经营主题和内容Subject new year br
24、unch 188rmb per person “buy one get one free”; 23rd to 25th seafood dinner 198rmb per person. 主推:黄扒鱼翅 388 元/位Mainly promote: Braised sharks fin with egg, 388rmb per person 凡点此款鱼翅免费赠送冰花炖雪蛤一份Order the monthly dish can get one free dish Braised harsmar with rock candy 凡订年三十晚宴每桌赠送百合煮汤圆一份Guests who order
25、 the banquet in the eve of the lunar New Year can get the Boiled rice dumplings with lily each table. 年三十(1 月 21 日)中国新年宴客套餐Spring Festival set menu 一月主推:新春礼篮Monthly dish: Spring Festival hamper 优惠措施:凡购任一新春套餐送商务套餐券一张Benefit: buy one spring festival set can get one set menu coupon. 元旦New Year 烹饪课堂cook
26、ing class 正月新年弁当New Year bento 中国新年Chinese new yearFeb. 美国海鲜节:2 月 20 日-29日American seafood festival: Feb. 20 to 29 情人节浪漫大餐:598 元/2位,有礼品赠送Valentines Romantic buffet with gift: 598rmb per couple 主推:炭炉鲍 598 元/位monthly dish: Abalone cooked with charcoal 598rmb per person 凡点此鲍鱼免费赠送鲍汁扣鹅掌Order the monthly
27、dish can get one free dish Braised goose webs with abalone sauce 2 月 14 日情人节:情人温馨套餐夜Valentines set menu 元宵节(2 月 5 日):提前一周 联系饼房供应元宵礼盒Lantern Festival: contact with Patisserie for providing the lantern festival dumplings. 新年特别套餐推广New Year set menu 2 月 14 日情人节:情人温馨套餐夜,凡点情人节 套餐,送玫瑰花一支及本地红酒一杯Valentines s
28、et menu 优惠措施:凡购任一新春套餐送商务套餐券一张Benefit: buy one spring festival set can get one set menu coupon. 中国春节Chinese new year 2 月 14 日情人节Valentines Day 北海道蟹料理Crab promotion2 月 14 日情人节:情人温馨套餐夜Valentines set menu 情人节Valentines Day4.2 F China Aug. 12-18; Filipinos Aug. 19-25; Vietnam Aug. 26- Sept. 2. the promot
29、ion will be with guest chefs from four cities, opening ceremony (stage, chef instruction and players), dancing and singing, four cities dishes, special beverage, and four cities uniforms. 主推:新款冰镇血燕盏 598 元/位和冰镇木瓜鱼翅 288 元/位monthly dish: Iced bloody birds nest 598rmb per person; Iced sharks fin with pa
30、wpaw 288rmb per person 凡点此两款菜肴可赠送免费雪蛤蛋塔一份Order thess dishes can get one free dim sum Harsmar egg tartlet 月饼销售moon cake 精点瓜果佳肴系列菜,清清凉凉过夏日fruit and melon dishes for hot Summer 月饼销售moon cake 前来就餐者赠送酒店特别餐后清凉甜品every guest can get cool dessert after meal意大利饭推广月:8 月 1日至 15 日;8 月 16 日至22 日,各款意大利烩饭、海鲜烩饭、香菌 烩
31、饭 ,还有那意大利式的盒式米饭和锅巴Chanti and Risotto promotion: Aug. 1-15; Aug. 16-22鳗鱼总汇Eel dishes4.5 F&B Promotion Plan 2004 (September and October)2004 年餐饮部美食推广计划(九月和十月)27Month月份Cafe Le Rendezvous绿荫咖啡厅Summer Palace夏宫餐厅Flower Harbour花港餐厅Valentino Rest.意大利餐厅Unkai Japanese Rest.云海日本料理Radisson Deli健康小站Sept. 夏威夷周末:9
32、月 6 日、13 日、20 日Hawaiian weekend: Sept. 6, 13 and 20 月饼销售moon cakes 主推:潮粤风味美食节(9 月 8 日至 28日)潮式冻花蟹Chaozhou and Guangdong dishes month (Sept. 8 to 28)monthly dish: Chaozhou Iced Crab 每位客人均赠送免费潮式糖水一份Every guest can get one cool dessert. 中秋节(9 月 28 日)传统晚宴Mid- autumn traditional feast: Sept. 28 谭家菜滋补养颜系列佳
33、肴 燕 窝one of the Family Tan dish: birds nest 主推菜肴:木瓜炖官燕monthly dish: Braised birds nest with pawpaw 安格斯牛排Augus beef 烹饪课堂cooking classes高档松茸料理Mushroom dishes月饼Moon cakesOct. “感受希腊 ”美食节:10 月 15日-24 日;将邀请 客座厨师、盛大的开幕式(舞台、介绍厨师及演出人员)、歌舞表演、传统希腊美食、希腊橄榄油、希腊红酒、希腊咖啡、希腊风情的员工制服、希腊式吧台、希腊音乐及希腊摔盘子。自助餐价格将调至 218 元/位Ta
34、ste of Greece: Oct. 15-24, the promotion will be with guest chefs from Greece, opening ceremony (stage, chef instruction and players), dancing and singing, Greece dishes, Greece Olive oil, Greece wine, Greek coffee, Greek uniforms, Greek bar and Greek music. The price of the buffet will be 218rmb pe
35、r person. 万圣节主题晚餐:10 月 31 日Halloweens Day Buffet Dinner: Oct. 31 主推:夏宫干捞翅 598 元 /位monthly dish: Summer Palace Sharks Fin, 598rmb per person 凡点此款鱼翅可获赠甜品一份Order this dish can get one free dessert 阳澄湖大闸蟹十月特别推广:现剔蟹黄、蟹肉、蟹柳、蟹钳肉制作菜肴。Yangcheng Lake Crab promotion 国庆套餐推广National Day set menu 中秋节用餐客人送酒店自制月饼Gu
36、ests can have moon cakes at the day of Moon Festival. 凡点阳澄湖湖蟹单价 100元以上,五只者送商务套餐券ordering five crabs, guest can get one set menu coupon.新鲜野生蘑菇推广Wild fresh mushrooms: Oct. 15-24寿司任意食Sushi buffet万圣节Halloween284.6 F&B Promotion Plan 2004 (November and December)2004 年餐饮部美食推广计划(十一月和十二月)Month月份Cafe Le Rend
37、ezvous绿荫咖啡厅Summer Palace夏宫餐厅Flower Harbour花港餐厅Valentino Rest.意大利餐厅Unkai Japanese Rest.云海日本料理Radisson Deli健康小站Nov. 感恩节:11 月 25 日 Thanks-giving: Nov. 25 主推:南非干鲍 468 元/位monthly dish: African abalone, 468rmb per person 凡点此款菜肴可免费赠送湖蟹一道Order this dish can get one free crab. 新派淮扬菜推广Huaiyang dishes感恩节Thanks
38、-giving 锅料理Japanese Hot Pot感恩节Thanks givingDec. 圣诞节:从 12 月 15 日起热闹非凡的夜晚,精美的大餐,感受西方隆重的节日气氛,有机会获 得本年度最大的奖品。Christmas: buffet with special food and big prizes. 新年New Year 主推:富豪炖鱼翅 680 元 /位monthly dish: Braised sharks fin with egg, 680rmb per person 凡点此款菜肴可免费赠送湖蟹一道Order this dish can get one free crab.
39、每位用餐客人免费赠送头道滋补例汤一份every guest can have one bowl of nutritive soup 圣诞节套餐Christmas set menu 岁末逐春宴end-of-year feast 圣诞节套餐Christmas set menu 岁末逐春宴end-of-year feast 谭氏精典小炒系列推广Family dishes promotion 圣诞新年大餐(套餐)Christmas Month (set menu)圣诞精选套餐Christmas sets圣诞和新年Christmas and New year294.7 F&B Promotion Pla
40、n 2004 (January and February)2004 年餐饮部美食推广计划(一季度)Month月份Banquet Sales宴会销售部Privilege at the Radisson 尊荣会Cascade Lounge/ Ivory Bar/Havana bar 凯泉吧/琴韵廊/雪茄吧Jan. 冬季婚宴推广winter wedding 年终会议销售end-of-year meeting 年初会议销售year-begin meeting 主销尊荣卡HPG Card 做酒店春节餐饮特别推广Spring Festival Promotion 特色热咖啡Assorted Coffee
41、国际经典鸡尾酒Homemade Cocktail 买指定雪茄,送 红酒一杯buy assigned cigar, guest can get one glass of red wine 欢乐时光晚 6:00 至 8:30:买一送一Happy Hour (6:00pm to 8:30pm): Buy one get one free. 春节特饮,除夕夜 赠精美礼品一份spring festival drinks, gifts in the Chinese New Year eve.Feb. 冬季婚宴推广winter wedding 新年销售new year sales 年初会议销售year-be
42、gin meeting 做酒店春节餐饮特别推广Spring Festival Promotion 推销尊荣卡HPG Card 特色热饮Homemade Hot drink 情人节推广,送情人 节巧克力或玫瑰花Valentines Buffet: with chocolate and rose. 凯泰梅洛红酒推广Caitai Merlot promotion 欢乐时光晚 6:00 至 8:30:买一送一Happy Hour (6:00pm to 8:30pm): Buy one get one free. 买指定雪茄,送 红酒一杯buy assigned cigar, guest can get
43、 one glass of red wineMar. 春季婚宴推广spring wedding 春季服装换季名品展销售spring costume exhibition 春季户外草坪自助晚会spring party on Japanese garden 主销尊荣卡HPG Card 对会员进行访问,征询其对酒店餐 饮的建议和需求Visit the members for consulting the suggestions of Hotel food. 春季户外草坪自助晚会spring party on Japanese garden 明前茶推广Fresh Green tea promotion
44、 特色鸡尾酒Homemade Cocktail 买指定雪茄,送 红酒一杯buy assigned cigar, guest can get one glass of red wine 欢乐时光晚 6:00 至 8:30:买一送一Happy Hour (6:00pm to 8:30pm): Buy one get one free. 怡人下午茶hi-tea304.8 F&B Promotion Plan 2004 (March and April)2004 年餐饮部美食推广计划(二季度)Month月份Banquet Sales宴会销售部Privilege at the Radisson 尊荣会C
45、ascade Lounge/ Ivory Bar/Havana bar 凯泉吧/琴韵廊/雪茄吧Apr. 春季婚宴推广Spring wedding promotion 秘书节联谊晚会secretary party 会员活动:向会员去函,组织 同行业会员白天户外活动,晚上 5F 露天花园烧 烤。Member function: invite the member to attend the outside function on the daytime and 5F B.B.Q. in the evening. 推销尊荣卡HPG Card 龙井新茶Longjing Fresh tea 新鲜草莓汁S
46、trawberry juice 意大利葡萄酒推广Italian wine Promtion 买指定雪茄,送 红酒一杯buy assigned cigar, guest can get one glass of red wine 欢乐时光晚 6:00 至 8:30:买一送一Happy Hour (6:00pm to 8:30pm): Buy one get one free. 怡人下午茶strawberry hi-teaMay 春季婚宴推广spring wedding promotion 企业半年度总结会议销售half-year summarization meeting 母亲节联谊晚会moth
47、ers day party 会员活动:向会员去函,组织 同行业会员白天户外活动,晚上 5F 露天花园烧 烤。Member function: invite the member to attend the outside function on the daytime and 5F B.B.Q. in the evening. 推销尊荣卡HPG Card 特色冰淇淋ice cream 无酒精鸡尾酒Non-alcoholic cocktail 怡人下午茶:58 元/人Hi-tea: 58rmb per person 葡萄酒品尝会wine tasting party 买指定雪茄,送 红酒一杯buy assigned cigar, guest can get one glass of red wine