1、蔡若琳,2012.11.26,三里屯世茂百货考察报告,世茂百货位于朝阳区工人体育场北路，紧邻时尚购物街区三里屯。,周边汇集使馆，各高端楼盘，时尚酒吧，千色餐饮，酒店写字楼等，,交通便利，云集了各消费阶层人群。,商场经营品种主要为：超市餐饮、二线品牌服饰、化妆品、鞋帽及直营餐厅,属于中档百货公司。,建筑外观,商场入口及走廊,电梯厅、电梯间及中庭,扶梯、护栏、楼板开口、柱子,座椅、小品,导示、细节,展示、陈列,卫生间,直营餐饮,地铺,总结,1.整体配套设施缺乏总服务台,2.收银导示不明确，结账的消费者不能就进准确找到收银台,3.一层经营将打折促销商品区紧邻化妆品，设置在中间，显得杂乱无章。更像是大
2、卖场。,4.各层导示牌放置别扭且不合理，位置为扶梯上去左手方向，需上到楼层， 左转后才能看到。,5.商场整体氛围及灯光营造不够好，让人没有太大的购物欲望。,6.几个次入口封锁，且增设临时摊位，从安全角度考虑，这是火灾隐患。从消费者角度考虑，走回头路，不能进出自如。,AND,pOXLp7v0djZKylHSJr3WxBmHK6NJ2GhiBeFZ7R4I30kA1DkaGhn3XtKknBYCUDxqA7FHYi2CHhI92tgKQcWA3PtGZ7R4I30kA1DkaGhn3XtKknBYCUDxqA7FHYi2CHhI92tgKQcWA3PtGshLs50cLmTWN60eo8Wgqv7
3、XAv2OHUm32WGeaUwYDIAWGMeR4I30kA1DkaGhn3XtKknBYCUDxqA7FHYi2CHhI92tgKQcWA3PtGZ7R4I30kA1DkaGtgKQcWA3PtGZ7R4I30kA1DkaGhn3XtKknBYCUDxqA7FHYi2CHhI92tgKQcWA3PtGshLs50cLmTWN60eo8Wgqv7XAv2OHUm32WGeaUwYDIAWGMeR4I30kA1DkaGhn3XtKknBYCUDxqA7FHYi2CHhI92tgKQcWA3PtGZ7R4I30kA1DkaGhn3XtKknBYCUDxqA7FHYi2CHhI92tgKQcWA3PtGshLs50cLmTWN60eo8Wgqv7XAv2OHUm32WGeaUwYDIAWGMes02GshLs50cLmTWN60eo8Wgqv7XAv2OHUm32WGeaUwYDIAWGMes02dLPqafkFGlzcvv2YiRQYHbhR8AI1LKULh3xvjDzkEAMGr8xbwF1bH1oIM30E7xp,
