1、Focus learning: Simon Sinek - H ow great leaders inspire actionDirections: The following questions are based on the TED talk for this unit. The answers are given to you withblanks. Fill in the blanks with your own words while watching the TED Talk and form a summary of this talk.You may find the ans
2、wers to these questions in our teaching video of Focus Learning.1. H ow do we generally explain things that are different from our common assumptions? What does Simontry to make clear in this talk? (para.1)When we come across people or things that are distinct from common assumptions, we tend to lab
3、el them as“_”. What Simon tries to make out in this talk is why and how they are different from others.2. What did Simon discover several years ago? (para.2)Several years ago, Simon discovered that all the unique people or organizations think, act and communicate exactly_ to the average minds, which
4、 he defines as a golden circle, which is made up of a concentric circlewith three circles denoting what, how and why respectively from the outmost to the innermost.3. What, according to Simon, is the greatest difference between the ordinary people and the inspired leaders?(para.3)According to Simon,
5、 the greatest difference between the ordinary people and the inspired leaders is that theyanswer the “_” questions in the golden circle in exactly the opposite way. While the formerexplores the circle starting in the what-how-why order, the latter starts from inside out.4. H ow isApples sales promot
6、ion different from other computer companies? (para.5)Simon starts his point with Apple as an example. Instead of promoting their products like other computercompanies do,Apples sales promotion starts with their belief in “_”.5. Whats the effect ofApples sales promotion like as opposed to other compa
7、nies of the same type? (para.6)Apples sales promotion proves to be powerful in that we choose to buy _, whetherit is an MP3, a phone or a DVR, rather than from other companies of the same type, such as Gateway and Dell.6. H ow does the human brain correspond to the golden circle as put forward by Si
8、mon Sinek? (para.7)The human brain is composed of three major components, the newest brain, the Homo sapien brain, and theneocortex, which, according to Simon, corresponds to the golden circle very well. The neocortex corresponds to the“what” level, responsible for our “_”; the homo sapien brain and
9、 ournewest brain are components of our limbic brains, which are responsible for _.7. H ow exactly do we act in terms of communication when we follow the order from outside in? (para.8)When we communicate with people beginning with the vast amount of “what” information, it doesnt drive us toact; inst
10、ead, we pour onto others facts and details which make them feel “not right”. The very reason for this is that_.8. Why is it important to make people understand why you do what you do? (para.9)Its important to make people understand why you do what you do, because when they do, they will have full fa
11、ithin you.And this may mean their loyalty to _, not for money but for their belief in you.9. What is the example of Samuel Pierpont Langley for as opposed to that of the Wright Brothers in this talk?(para.10)Simon cites the example of Samuel Pierpont Langley to illustrate that its not enough to just
12、 know how to succeedand have the final resources for success. The most important thing is to _as the Wright Brothers did. While Samuel Pierpont Langleys purpose was to become rich and famous, the WrightBrothersdream was to change the course of the world with the flying machine they were trying to bu
13、ild.10. H ow is Simons idea supported by the different endings of the two cases? (paras. 12-13)Simons idea is well supported by the fact that the Wright brothers cared little about _,while Langley gave up the moment the Wright brothers took flight, for the very reason that he was not the first andwo
14、uld not get rich and famous.11. Why is it important to attract people who believe what you believe? (para.15)Simon then explains why its important to attract people who believe what you believe with the law of diffusion ofinnovation, a theory that seeks to explain_.12. H ow do the innovators become
15、who they are according to Simon? (para.17)Following the tipping point principle in the law of diffusion of innovation, what we need to find out next is _. Simons answer points to theearly birds who make bold decisions and are always the first to buy the new products, however expensive they maybe, ju
16、st to find out why you make the products the way you do.13. What does Simon try to illustrate with the example of TiVo and that of Martin Luther King? (para.22)Simon then goes on to provide two famous examples, one of _, the other of _. The failureexample TiVo fails in spite of the three factors for
17、 success they hold, i.e., money, the right people and the rightmarket conditions, simply because TiVo focused too much on what they have rather than what they believe in.Martin Luther King, on the other hand, is a complete success in promoting his idea/belief, although it was just a“dream”, simply b
18、ecause the audience felt the same way as he did about theAmerican civil rights.14. What is Simons conclusion about leadership? (para.25)To put it in a nutshell, leaders lead because they inspire us and we follow them not because we have to, but because_.And leaders are all the ones who start with “_” in the golden circle.
