1、Global Wildlife Protection Ads Use Ideas from Chinese Youth International Criminal Police Commission(国际野生救援协会)says that the yearly illegal trade in wildlife could run as high as 20 billion US dollars. The trade has already decreased many species, some of which are in danger of extinction(灭绝).,WildAi
2、d, a wildlife protection group, will create public service ads. These ads will be shown all around the world based on ideas from young people in China. San Francisco-based WildAid and its local partner Tencent, a major Chinese website, ended a six-month information collecting period for an idea.,Nin
3、e suggestions from Chinese youth, mostly college students, were chosen from among 2, 160 people by environment experts, officials and votes from netizens(网民)on www. tencent. com(腾讯网). “It left me a deep impression that so many Chinese people joined the competition with highly creative ideas, ” said
4、Steve Trent, president of WildAid.,“Chinese young people bring deep observation(观察)and an innovative(创新的)way to ecological(生态的)protection, ”said Fan Dongyang, an advertising expert, who chaired the competitions jury committee. Liu Xiaoliang, a winning student who majored in art design at Chinas Hebe
5、i University, drew an ad featuring a human hand pressing a dried-up Earth to get a drop of watera warning against waste.,Besides, many Chinese famous stars, such as movie stars Jackie Chan, Zhang Ziyi and basketball star Yao Ming have also joined the WildAid cause(事业),in some cases doing voice-overs
6、 for the groups ads. Zhang Ziyi hosted an English TV programme last year titled“The Story of Wildlife”, which aimed to draw attention to wild animals facing extinction. Zou Xiaomin, manager of Tencents Beijing company started a charity organization in 2006 and set up a donation website that has collected more than 25 million yuan.,WildAid works as a non-profit(非盈利性的)organization in China, India, the Galapagos Islands(加拉帕戈斯群岛),London and Canada.,Thank you!,