1、1,unit5 Words that sells,2,II Lead-in,1. a jar of beer 2. pepsi-cola 3.miniskirt 4. bikini 5.shampoo 6. shermons 7. sauna 8.store 9.disco、,1. Please give the Chinese names to the following :,扎啤,百事可乐,迷你裙,香波,比基尼,席梦思,桑拿浴,士多店,迪斯科,1. 1.Take TOSHIBA, take the world. 2.The choice of a new generation. 3. As
2、k for more. 4.Impossible made possible. 5.Take time to indulge.,拥有东芝，拥有世界_东芝电子,渴望无限。百事流行鞋,2.Please give the Chinese to the following :,1. .新一代的选择。百事可乐,1. 使不能变为可能。佳能打印机,尽情享受吧！雀巢咖啡,3,Fast reading :Now please read the whole passage quicklyand find out the answers to the following questions:,The transla
3、tion must be correct.,1. What makes a good slogan?2. What should be paid attention to when selling products abroad?,A good slogan should be “catchy“ or easy to remember, and should convey a message that will make consumers form a positive image of the company and product.,4,Please judge the followin
4、g as true or false:,( )1.Tradesmen often use catchy words to describe their products in order to promote them. ( )2. Names can be chosen from only old storiesand legends to make a product known to public. ( )3.Slogans such as “Just Do It” or “Coke Is It” are quite catchy and easy to remember. ( )4.
5、It is very important for the advertisers to make the customers remember both the name of a product and itself. ( ) 5.In the 1960s, a British company successfully seld a car to the Germany because they had an attractive name of their car.,T,F,T,F,T,5,Careful reading:,1.How does the language used in a
6、ds differ from ordinary language? 2. How do companies choose names for their products? 3. What are the advantages and disadvantages of using a story as an advertisement? 4. What is strange about the phrases “a free gift“ and “an added bonus“?,6,1.I think ad-makers choose words and brand names that c
7、an create a positive image of the product they are promoting.,1.How does the language used in ads differ from ordinary language,2. How do companies choose names for their products?,Companies choose names for their products in different ways: telling the advantages of the products, making the product
8、s easy to remember, choosing a funny or unusual name, choosing names from old stories or legends or inventing new words.,7,3. What are the advantages and disadvantagesof using a story as an advertisement?,4. What is strange about the phrases “a free gift“ and “an added bonus“?,I think the advantages
9、 of using a story as an advertisement are that it may be humorous and attract readers' attention. And the disadvantage is that readers or viewers can't remember the name of the product.,That means sometimes we pay more than its real cost. In other words, it is not a free gift at all.,8,Trans
10、lation,1 British English _(不同于) American English 2 Do you _(重视)what he said? 3 He studies hard _ (为了上大学) to college. 4 What you say _(没有意义),differs from,attach importance to,with the purpose of going,makes no sense,9,Key phrases,1 differ from 2 attach to/connect with 3 attach importance to 4 start with 5 with the purpose of 6 point out 7 refer to 8 make sense 9 think twice,1 不同于 2 附着/联想3 给予重视 4 以 开始 5 以 为目的 6指出 7 指/参考 8有道理 9 慎重考虑,10,Thank you,
