1、 McGraw Hill Irwin 2003TheMcGraw HillCompanies Inc AllRightsReserved PartOneINTRODUCTIONTOBUSINESSRESEARCH ChapterThreeTHERESEARCHPROCESS TheManagement ResearchQuestionHierarchy WorkingwiththeHierarchy ManagementDilemmaThesymptomofanactualproblemNotdifficulttoidentifyadilemma howeverchoosingonetofoc
2、usonmaybedifficult WorkingwiththeHierarchy ManagementQuestionCategoriesChoiceofpurposesorobjectiveGenerationandevaluationofsolutionsTroubleshootingorcontrolsituation WorkingwiththeHierarchy FinetunetheresearchquestionExamineconceptsandconstructsBreakresearchquestionsintospecificsecond and third leve
3、lquestionsVerifyhypotheseswithqualitytestsDeterminewhatevidenceanswersthevariousquestionsandhypothesisSetthescopeofyourstudy WorkingwiththeHierarchy InvestigativeQuestionsQuestionstheresearchermustanswertosatisfactorilyarriveataconclusionabouttheresearchquestion WorkingwiththeHierarchy MeasurementQu
4、estionsThequestionsweactuallyaskorextractfromrespondents OtherProcessesintheHierarchy ExplorationRecentdevelopmentsPredictionsbyinformedfiguresabouttheprospectsofthetechnologyIdentificationofthoseinvolvedintheareaAccountsofsuccessfulventuresandfailuresbyothersinthefield ResearchProcessProblems TheFa
5、voredTechniqueSyndromeCompanyDatabaseStrip MiningUnresearchableQuestionsIll DefinedManagementProblemsPoliticallyMotivatedResearch DesigningtheStudy Selectaresearchdesignfromthelargevarietyofmethods techniques procedures protocols andsamplingplans ResourceAllocation Budgets GuidestoplanabudgetProject
6、planningDatagatheringAnalysis interpretation andreportingTypesofbudgetingRule of thumbDepartmentalorfunctionalareaTask EvaluationMethods ExPostFactoEvaluationPriorEvaluationOptionAnalysisDecisionTheory ContentsofaResearchProposal StatementoftheresearchquestionBriefdescriptionofresearchmethodologyPil
7、otTestingDatacollectionDatapreparationDataanalysisandinterpretationResearchreporting DataCollection CharacterizedbyabstractnessverifiabilityelusivenessclosenesstothephenomenonTypesSecondarydataPrimarydata FinalStepsinResearch DataanalysisReportingtheresultsExecutivesummaryOverviewoftheresearchImplementationstrategiesfortherecommendationsTechnicalappendix
