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1月全国自考电子商务英语试题及答案解析.docx

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1、精品自学考 料推荐全国 2018 年 1 月高等教育自学考试电子商务英语试题课程代码: 00888请将答案填在答题纸相应位置上一、 和 法(本大 共20 小 ,每小 1 分,共 20 分)根据句子的意思 一个正确的答案, 、多 或未 均无分。1. The furniture in her room is quite different from _ in the exhibition hall.A.thatB.that oneC.theseD.those ones2. What can I do for you? I d like to take _ these tomatoes.A.two

2、dozen ofB.two dozenC.two dozensD.two dozens of3. One warning _ to stop her doing it.A.sufficedB.sufferedC.suggestedD.provided4. The Pearl River s flow into the sea is only _ to that of the Yangtze.A.the secondB.a secondC.secondD.seconds5.“ All _ present and all _ going on well,said”. our monitorA.is

3、 isB.are areC.are isD.is are6. The story sounds _.A.to be trueB.as trueC.being trueD.true7. This book is _ to be put into that envelop.A.big enoughB.so bigC.very bigD.too big8. I spent a very _ hour in the library.A.productiveB.creativeC.predictiveD.profitable9. English _ all over the world.A.is tea

4、chingB.is taught1精品自学考 料推荐C.teachesD.teaching10. The nurse being out, who is _ the children instead.A.tend toB.to tendC.tendedD.to be tended for11. Nothing but contempt is due to those people who ask us to _ to unmerited oppression.A.submitB.obeyC.proposeD.comply12. _ that new information to anyone

5、else but the sergeant.A.They asked him not to giveB.They asked him to don t giveC.They asked him no giveD.They asked him to no give13. You will be late _ you leave immediately.A.unlessB.untilC.ifD.or14. After his troubles, he s now in _ comfort.A.relativeB.constantC.relevantD.fair15. People used to

6、think that the earth was flat, _?A.usedn t itB.wasn t itC.don t theyD.didn t they16.That terrible day will be _ in the children s memory.A.enclosedB.lodgedC.walledD.embedded17. The meeting between the mother and her son was _ indeed.A.dramaticB.grandC.theatricalD.characteristic18. Everything seems a

7、ll right, _?A.doesn t itB.won t itC.don t theyD.hasn t they19. We allowed the warm water to _ us.A.claspB.containC.embraceD.join20. “ Where is my notebook?” “ _ ” .A.Here is itB.Here it is2精品自学考 料推荐C.It here isD. It is here二、完形填空 (本大题共 10小题,每小题 1分,共 10 分 )从选择项中选择一个最适合短文的选项,错选、多选或未选均无分。Not all pain s

8、ufferers are21 .Some people with mild shoulder soreness, for example,simply waita fewdays forthe stiffness togo22. Othersconsult the family doctor.Still others may23acupuncture (针灸 ).Acupuncture has been practiced in China for morethan 2,600 years, but in all that time no one thought to24a portable

9、gizmo ( 小发明 ) thatcould replicate ( 重复 ) the sensation of needles gently , piercing one s skin to neutralize pain.Now an Australian device company, acuhealth Ltd.has developed a handheld, needlefree device that25 the ancient art of acupuncture with advanced electronics.The product,named acuhealth an

10、d invented by Dr.Dean Richards, uses a nice-volt battery to produce mildelectric impulses,26 the user applies to certain“ tension-relief points ”27 his body.It does not puncture or penetrate the skin in any28 .The device provides relief from general pain, stress, sore backs and headaches.29the press

11、ure points ontheir bodies,acuhealth users consult an accompanyingbook-let and use the sonar probe ( 探针 )30into the product.21.A. likeB. likelyC. alikeD. same22.A. onB. awayC.outD. down23.A. turn toB. attend toC.adjust toD. subject to24.A. produceB. doC.developD. employ25.A. relatesB. attachesC.stick

12、sD. combines26.A. whereB. whichC.whatD. when27.A. onB. forC.withD. against28.A. formB. wayC.timeD. direction29.A. FindingB. To findC.Being foundD. Having found30.A. builtB. to buildC.buildingD. to be built三、 阅读理解(本大题共10 小题,每小题2 分,共20 分)阅读下面的短文,从A 、 B、 C、 D 四个选项中选出一个最佳答案填空或答题,错选、多选或未选均无分。Passage 1Dur

13、ing the earlier part of this century, most cities and small towns had many“ guest hThere were large private homes with rooms that could be rented to visitingtravelers.Guesthouses were warm and friendlyplaces where you often could have a home cooked meal, aclean room and bath.Today , unfortunately, f

14、ew guest houses remain.They have been replace3精品自学考 料推荐by motels( 汽车旅客旅馆 ), which offer the traveler modern conveniences such as television in the rooms and frequently the use of a swimming pool.Some guest houses can still be found, however, particular in small towns. When you can find them, these p

15、laces offer travelers a good expensive place to stay at.31. Early of the present century, _.A. there were many guest houses in most cities but not any in most small townsB. there were not only many guest houses but also many motels in most cities and small townsC. there were many guest houses not on

16、ly in most cities but also in most small townsD. there were many motels in most cities and most small towns32. Guest houses were used to receive _.A. foreign guestsB.foreign studentsC.only the richD.sightseers33. It is a pity that _.A. there are very few guest houses nowB. there are still so many gu

17、est houses nowC. there are a great number of motels nowD. there are more motels than guest houses now34. Which of the following is not true?A. The travelers who live in motel can often swim in its swimming pool.B. In a motel, each apartment is furnished with TV set.C. Guest houses can hardly be seen

18、 anywhere today.D. Even today the guest houses are still comfortable to live in. Passage 2People over the age of 65 in the U. S. A are called senior citizens.Life for these people isdifferent from that for younger Americans.Most senior citizens retire, or no longer work fulltime.Also it is unusual f

19、or people of this age to live with their children and grandchildren.Grandparents tend to live in their own houses or apartments away from their families.For many senior citizens, the years after 65 are not enjoyable.They feel unproductive whenthey no longer work.Their lives lose meaning.In addition,

20、 they may feel lonely being awayfromtheir familiesand the contacts they had in their work.Moreover,they become moreconcerned with their health as they grow older.If they live in big cities, they often worry abouttheir safety.Other senior citizens enjoy their lives.They feel free to do things they we

21、re not able to dowhen they were working and raising families.They now have time to enjoy hobbies and sports4精品自学考 料推荐and travel.They associate with their fellowsenior citizens who have common interests andequal free time.Many senior citizens move to retirement communities located in warm climates.So

22、me senior citizens continue to work beyond retirement age.Many findnew careers andprofessional opportunities after they retire.The number of senior citizens in the U. S. is increasing rapidly because people are livinglonger than before.The average life span for Americans is now more than 74 years.Be

23、cause oftheir larger numbers and more active life styles, senior citizens are gaining social influence in thecountry both politically and economically.Their concerns are receiving a wider audience thanever before. The time may come when allAmericans will look forward to becoming seniorcitizens.35. S

24、enior citizens are _.A.the people of 65 years oldB. the people over 65 years of ageC.the people between 60 and 65 years oldD. the retired people36. Many senior citizens _.A.are enjoyableB.live together with their familiesC. feel unproductive, lonely and unsafeD.feel safe in big cities37. Senior citi

25、zens are gaining social influence because _.A. the number of senior citizens is growing and because senior citizens are more activeB. they do more work nowC. their average life span is longerD. senior citizens have experiencePassage 3The digital revolution, as exemplified by the Internet and electro

26、nic commerce, has shakenmark1eting practices to their core.In a recent paper, Whartons Jerry Wind, director of the SEICenter for Advanced Studies in Management, and co-author Vijay Mahajan, a marketing professorat the College of Business Administration of the University of Texas at Austin, examine t

27、he impactof digitalmarketingon concepts like pricing,when customers can propose their own prices(), or buyers and sellers can haggle independently in auctions (eB).The paper provides an overview of some of the emerging realties and new rules of marketing in a digital world, and outlines what the new

28、 discipline of marketing may look like in the early part of the new century.To begin with, say the authors, the rapid-firegrowthof the Internet is helping to drive5精品自学考 料推荐changes. “ It is not just our computers that are being reprogrammed; it is customers themselves, ” says Wind. “ These emerging

29、cyber consumers are like an alien race that have landed in the midstof our markets.They have differentexpectations and differentrelationships with companiesfrom which they purchase products and services.”For one thing, cyber consumers expect to be able to customize everything from theproducts and se

30、rvices they buy and the information they seek, to the price they are willing to pay.Andwithdigitaltechnologyopening new channels forgaininginformation,they are moreknowledgeable and demanding than previous consumers.Digital customers can also sort products based on any desired attribute, price, nutr

31、itionalvalue, or functionality,and they can easily obtain third-partyendorsements and evaluations,tapping the experience ofother users.“ Companies that cannot meet their demands andexpectations will be at a loss,” says Wind.38. This passage was most likely to be taken from _.A. a paper discussing di

32、gital revolutionB. an introduction to a bookC. a book on digital revolutionD. an overview of a paper39. Compared with traditional customers, the emerging cyber consumers _.A. are more difficult to satisfyB. have less knowledge about businessC. have more problems with pricesD. are less willing to buy

33、 products and services40. In the last paragraph, what Wind said means _.A.companies should try their best to meet the digital consumers demands and expectationsB. it will be more and more difficult for companies to earn profit in e-businessC. most of the companies in e-business are at a lossD.digita

34、l consumers decision to buy depends largely on others evaluation四、单词汉译英(本大题共15 小题,每小题1 分,共 15 分)根据给出的汉语词义和规定的词类及首字母写出相应的英语单词。41.做广告 v.a_42.批评的;危急的;决定性的adj.c_43.清楚的,明显的 a.d_44.繁荣 n.p_45.不可避免的 adji_6精品自学考 料推荐46.定居;居住v.r_47.一致;一贯;相符adv.c_48.尝试,试图,努力v.& n.a_49.外面的,位于某物外表adj.e_50.领地,领土;范畴n.d_51.比较,对照v.c_

35、52.细查;扫视v.s_53.智力;情报n.i_54.获得成功,达到目的adv.s_55.无疑,肯定,毋庸置疑adv.u_五、 单词英译汉(本大题共15 小题,每小题1 分,共 15 分)给出下列单词或术语的汉语意思。56. customer service57. monitor58. bandwidth59. end user60. IP address61. transfer funds62. individual spending habits63. solution64. discounted price65. prototype66. human resources67. explo

36、it68. shipping method69. strategic objective70. billboard六、英译汉 (本大题共5 小题,每小题2 分,共 10 分 )阅读下面的短文,然后把画线的句子翻译成汉语。It has been a tumultuous time for dot-com start-ups.In fact, Gartner, Inc.estimates that over75% of e-commerce start-ups will end in failure.(71) While it is tempting to blame prevailingmark

37、et conditions for this failure rate, the fact is that early planning ultimatelydetermines thepotentialsuccess or failureofa start-up.Thiswhitepaper helps managers understand thecharacteristics that contribute to successful start-ups.(72) Importantly, this work also includes a7精品自学考 料推荐valuable diagn

38、ostic survey that helps entrepreneurs quantify the strength of the business and identify problem areas.One thing is clear: There are a lot of ways for a new business to go out of business.(73)Loss of focus, an inability to fulfill customer orders or service, and a mismatch of top management with the

39、 corporate culture are but a few common reasons that businesses fail. To increase the chances of success, managers need to consider four crucial inputs:Management/People: The single most vital component of any business, every start-up needs a skilled management team that can execute the business pla

40、n, adapt to changing environments, and attract and retain valuable staff.Market Opportunity:To succeed, a venture requires a business model that is adaptable,scalable, defensible, and able to generate both revenue and profits.(74) In addition, managementmust recognize the company s marketon positian

41、dthe potential of its ideas in the market.Funding: The ability of the venture to raise operating cash in order to establish profitability.Product and Service: This defines the demand for the product, includingthe degree to which itaddresses customer needs and the ability to provide fulfillment and client

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