1、精品自学考 料推荐全国 2018 年 1 月高等教育自学考试电子商务英语试题课程代码： 00888一、请根据给出的汉语词义写出对应的英语词。该词的首字母已给出(每小题 0.5 分，共 10分 )1不可避免的 adj.i_2可获利的；赚钱的adj.p_3平行的；类似的adj.p_4必要的；基本的a.e_5本国的；国内的adj.d_6本质；精华 n.e_7产生；让步 v.y_8产生 v.g_9关键词k_10协调；调节 v.c_11厌烦的；乏味的adj.t_12合同；契约 n.c_13同样地 adv.s_14回顾；检查 v.r_15因此 adv.a_16地平线 n.h_17多产的 adj.p_18收
2、获；收割 v.r_19有经验的 adj.e_20自动的 adj.a_二、请写出下列英语单词或术语的汉语意义(每小题 0.5分，共 10 分 )1distribution channel_2cataloger_3centralized system_4chief technology officer(CTO)_5consumer market_6credit card_7local store pricing_8lost sales_9mail-order operation_10mail-order pricing_1精品自学考 料推荐11market niche_12cash registe
3、r_13new customer paths_14node_15backorder_16business reengineering_17business-to-business barter_18business-to-consumer(B2C)_19buy-in_20back-end integration_三、根据英语句子的意思，请用括号内词的适当形式填空(每小题 1 分，共 10 分 )1.Her job was to take care of the _(wound) soldier.2.Her latest film has _(generate) a lot of interes
4、t.3.I am afraid the blistering heat is not _(sustain) to me.4.I had the _(distinctly) impression that I was being watched.5.I thought you _(handle) that little incident most professionally.6.In a poor country, owning a bicycle is a sign of _(compare) wealth.7.Institutionsfinancingtheprojectwhilegoin
5、gthroughthe business planwillbe very_(interest) in knowing how the company is going to beat the competition.8.It is difficult to estimate the exact cost due to so many _(variable).9.It is importantto ensure the _(enforceable) ofe-business transactions wherever andwhenever disputes arise.10.It is rea
6、sonable to predict that a new strategy _(require) to deal with the changing market.四、根据英语句子的意思，从每一句下面的A ， B ，C ， D 中选择正确的语言搭配(每小题 1分，共 20 分 )1. Prior _ his departure, he addressed a letter to his daughter.A. toB. ofC. inD. from2. The children _ against each other to win yearly scholarship.A. contest
7、B. fightC. rivalD. enhance3. When I last saw Mary she _ to her next class on the other side of the campus and did nothave time to talk.A. hurriedB. was hurryingC. had hurriedD. has hurried4. Next time I _ there, I ll ask them about it.A. will goB. have goneC. am goingD. go5. The young madam was _ to
8、 discover that she was being watched.A. disconcertedB. disappointedC. dishonoredD. dissatisfying2精品自学考 料推荐6. We _ the shops and the post office as soon as we moved into the town.A. determinedB. locatedC. specifiedD. settled7. People just _ their rubbish over the wall.A. rolledB. swayedC. shapedD. th
9、rew8. Having the highest marks in his class,_. A. the college offered him a scholarship.B. he was offered a scholarship by the college. C. a scholarship was offered him by the college D. a college scholarship was offered to him.9. Why do you object to _ the direction?A. followingB. followC. have fol
10、lowedD. have been followed10.They _ the game because of rain.A. desertedB. abandonedC. leftD. departed11.In the 19 th century industry _ towards the north of England.A. tendedB. gravitatedC. intendedD. inclined12._ some of the suggestions prove of value to you as well.A. CouldB. CanC. MightD. May13.
11、Before we commence again, let me give you a word or two of advice,_?A. shall IB. don tIC. will youD. won tyou14.I wish to talk with you in private,_?A. do IB. shall IC. can ID. may I15.People will not believe a person who always _.A. magnifiesB. enlargesC. broadensD. exaggerates16.The reserch projec
12、t has only been under way for three months,so it s too early to _ itssuccess.A. figureB. considerC. rateD. evaluate17. If the United States had not entered the Second World War, probably the 1940 unemployment rate of 14% _ still further.A. would riseB. roseC. would have risenD. had risen18. We would
13、n tlose courage even if we _ again.A. were to failB. would fail3精品自学考 料推荐C. failD. have failed19. John wants to see me today, but I would rather he _ tomorrow than today.A. cameB. had comeC. would comeD. sould come20. After his troubles, he s now in _ comfort.A. relativeB. constantC. relevantD. fair
14、五、完形填空(共 20 分 ) .从所提供的四个选项中选择一个最佳答案填空。(每小题 0.5 分，共 10 分 )Paul and his sister, Susan, excitedly _1_ out their sleeping bags on the floor of the tent. This was _2_ to be their first campout. It _3_ the entire afternoon gathering the _4_ they would need.Susan brought a radio _5_ they could listen to th
15、e weather reports. She planned to dig a ditch _6_ the tent to keep it from flooding. And both of them had two sets of _7_ clothes just in case they got wet or dirty.Paul insisted that _8_ each had to have a flashlight. He pointed out that they would need them to keep _9_ from tripping _10_ the roots
16、 of trees if they had to _11_ the tent in the middle of the night.It was Susan _12_ thought ofbringingwhistlesfor _13_ of them. She was_14_ sure that they could make enough _15_ with the whistles _16_ scare off any wild animals that might wander into _17_ camp. And of that _18_ work, the whistles co
17、uld be heard far enough away to call _19_ help. The whistles could also be used to help them find each other if they became _20_.1.A.turnedB.rolledC.tookD.sorted2.A.thoughtB.supposedC.goingD.made3.A.tookB.spentC.had takenD.had spent4.A.supplyB.suppliesC.supplementD.supplements5.A.thatB.andC.soD.as6.
18、A.forB.byC.nearD.around7.A.moreB.additionalC.surplusD.extra8.A.themB.theyC.weD.he9.A.themB.themselvesC.weD.he10.A.onB.upC.overD. 11.A.makeB.letC.leaveD.build12.A.thatB.whoC.whatD.which13.A.allB.everyC.bothD.most14.A.prettyB.prettilyC.notD.never15.A.soundB.noiseC.voiceD.music16.A.whichB.thatC.toD.of1
19、7.A.theB.itsC.hisD.their18.A.didB.did notC.wouldD.would not19.A.toB.andC.theirD.for4精品自学考 料推荐20.A.lostB.losingC.separatedD.separating .在下列课文片段中填入遗漏的词。(每小题 1 分，共 10 分 )When selling products online and shipping them sight-unseen, a certain _1_ of returns is inevitable. In fact, they re also inevitable
20、 at brick-and-mortar stores,_2_ a customer can touch, feel, smell and try on the merchandise _3_ making a selection. At Sky Mall Inc, product returns are anticipated and _4_ with ease. The company, which has eight years of merchandising experience _5_ selling premium merchandise from participating m
21、erchants via catalog and online,_6_ proven itself through effective and simple ordering, fulfillment,customer service _7_ returns.“We built a successful business on those practices before taking our products _8_ the Internet, ” says Robert M.Worsely, president and CEO. In every printed catalog and o
22、n its Web site, Sky Mall guarantees _9_ customer satisfaction with a 60-day“ no questions asked” return policy combined _10_ a best-price guarantee.六、阅读下列短文，从A 、B 、 C、 D 四个选项中选出一个最佳答案。(每小题1 分，共10分 )The year 2000 has been tough for online retailers. Changes in the market have driven manysites out of
23、business, and many others are only barely surviving. The holidays, promising greatly increased sales, offer hope for many e-commerce sites. The good news for retailers is that the holiday market will grow; this year s holiday sales are predicted to be 66% higher than last year s.In a year when over
24、half the U.S. population has access to the Internet, e-commerce sites canexpect dramatic increases in site traffic before the holidays. Forrester Research predicts $10 billionin holiday revenues, and Jupiter forecasts the U.S. holiday market as $12 billion. Gartner Grouppredicts $10.7 billion in Nor
25、th American holiday sales and worldwide sales of $19.5 billion.Whilerevenue estimates vary, its clear that Holiday2000 willbe big for e-commerce.Customers will shop online this holiday season for convenience; by shopping online, customersavoid crowds, transportation hassles, and inconvenient store h
26、ours. One customer commented inour tests that she would shop online“ to avoid the hassle of going to different stores. ”Despite the eager shoppers and the predictions of a big holiday season, there is bad news foronline retailers: the e-commerce industry is losing billions of dollars in potential sa
27、les. Shopperswant to purchase online, but many sites make it too hard to buy.To gain the most from the holiday season, sites must pursue a simple strategy: improve thecustomer experience. Improvingthe customer experience can yield an additional $8 billioninNorth American sales, and $14 billion in wo
28、rldwide online sales this holiday season.According to Gartner Group projections, worldwide online revenues for the holiday seasonwill be $19.5 billion.In our consumer tests of major sites across key holiday categories, we found that 43% ofbuyingattempts failed.These findingssuggest that the $19.5 bi
29、llionrepresent only57% ofpotential sales this holiday season.Lost sales due to poor customer experience thus total more than $14 billion: $34.2 billion $19.5 billion=$14.7 billion.It is worth noting that our $14 billion does not includefuture losses due to poor experiencethis holiday season. Million
30、s of consumers will shop online for the first time this holiday season. If they have a good experience, they are likely to continue shopping on their favorite sites in the5精品自学考 料推荐future. If they have a bad experience, they will likely never return to the sites where they were unable to buy(if inde
31、ed they return to shop online at all).The actual losses due to poor customer experience may thus be significantly higher than our $14 billion estimate.In our tests, problems with the checkout process were the greatest cause of failed purchaseattempts. More than 40% of failures were due to difficulty
32、 with checkout. Customers had found a product they wanted, added it to their cart and decided to place an order. They were ready to buy and wanted to pay. Unfortunately, the checkout process was too difficult and made it impossible for them to buy.There were several different types of problems that
33、arose in the checkout process.The mostimportant lesson is that poor checkout experience will cost the industry billions in holiday sales.1.Compared with last year s holiday sales, this year s will be _.A. lowerB. twice lowerC. higherD. twice higher2.Forrester Research, Jupiter and Gartner Group all
34、suggest that in 2000 _.A. holiday sales for e-commerce sites in every part of the world will increase a lot B. holiday sales for e-commerce sites in every part of the world will decrease a lot C. holiday sales for e-commerce sites in some parts of the world will increase a lot D. holiday sales for e
35、-commerce sites in some parts of the world will decrease a lot 3.By shopping online, people can avoid _.A. traffic jamsB. crowdsC. getting up earlyD. both A and B4.It is implied by the author that _.A. it is difficult to buy things on some sitesB. it is difficult to buy things on all sitesC. it is e
36、asy to buy things on all sitesD. it is easy to buy things on few sites5.If sites made it easier to shop and buy, sites actual income would _.A. be the sameB. decrease a lotC. increase a littleD. increase a lot6.The e-commerce industry is losing much money in potential sales because _.A. people are n
37、ot familiar with many sitesB. about half of the buying attempts failC. many people don thave the access to the InternetD. there is too much competition from traditional business7.e-commerce sites can earn more money from the holiday season by _.A. improving the customer experienceB. forming valid id
38、entificationC. advertising widelyD. providing more content8.Problems with _ were the chief cause of failed buying attempts.A. electronic signatureB. the checkin processC. the checkout processD. registration6精品自学考 料推荐9.What attitude does the author hold when describing the sites loss of revenue?A. Em
39、otionalB. ObjectiveC. CriticalD. Pessimistic10.Which of the following techniques is most used in the text?A. ExemplificationB. DefinitionC. ComparisonD. Contrast七、英译汉 (阅读下面的短文，然后将划线的句子翻译成汉语。每小题2 分，共 10 分 )Making the transition to e-business can be daunting.(1)Thereis so much to do, so manyquestions
40、to answer, so many possibilities to explore. How do you know where to start?When you begin planning an e-business, the most important thing to remember is that youshouldnttry to do everything at once. Biting off more than you and your team can effectivelyhandle can be as big a problem as doing nothi
41、ng.(2)Focus your initial e-business efforts on those areas that can most immediately gain from the investment. This lets you pick a targeted startingpoint, with clear goals and boundaries, so you can build the foundation from which other e-business initiatives will flow.(3)Intel took this advice to
42、heart when it began planning the Intel(r)e-business Web site.Rather than attempting to remake the entire Intel business infrastructure a truly daunting task for a global corporation with over 65,000 employees the company focused on its direct customers, including OEMs and distributors.(4)The idea was to focus on customers who already had arelationship through Intel field sales and customer support, and find ways to improve that relationship through the Internet.(5)“ We picked one thing
