1、一、 用一句话概括下面各段落。1. What appeals to customers? Obviously the quality of a product does, but visual image, an instantly recognizable logo, contributes a great deal. It is not only the image provided by the packaging that counts but the whole corporate identity of the company. _2. Both male and female a
2、re buying into the trend, but women are expected to do more shopping on the Internet than men. It seems women are now more attracted to the convenience of online shopping than they used to be. _3. The differences begin when fetuses(胎儿) are about sixteen weeks old, which can be seen in the action of
3、children when they are young. A boy would try to climb a barrier before him or push it down while a girl would attract help from others. These brain differences also explain the fact that more men take up jobs that require good spatial skills, while more women speech skills. _4. With only two weeks
4、to go before Christmas, buying presents is a high priority for a lot of people. However, this year not so many people are leaving their homes to go shopping. These days lots of people can do their shopping in the comfort of their own homes with the help of the Internet. _5. Chess has a long history.
5、 It is a game for two people. Each player has some pieces, including a king. The game is over when either king is taken. Playing chess can train ones mind. Blitz chess is a game of chess where each side is given very little time to make all of their moves. Nowadays computers and cell phones can beat
6、 the best chess player. _6. Online shipping is becoming more and more popular for a number of reasons: prices are often lower online; you dont have to queue up in busy shops and you can buy almost any product imaginable with just a few clicks of your mouse. _7. Logos are used on letterheads, packagi
7、ng and brochures as well as on the product itself. They may also appear in newspapers or on television as part of an advertising campaign. _8. We know that many animlas do not stay in one place. Birds, fish and other animals move from one place to another place at a certain time. They move for diffe
8、rent reasons: most of them move to find more easily, but others move to get away from places that are too crowded. _二、同义替换1. There is no doubt that the celebrity spokespeople could promote the sale of product. _2. In order to keep our health, we should take more healthy food into consideration. _3.
9、The companys promise to satisfy customers need is important to its success in sales promotion. _4. Advertising not only satisfies the customers information demand, but also advertises the brand, product position and conception. _5. In the follow up class, the teaching activities are similar to those
10、 used in conventional classes. _参考答案：1. Undoubtedly, the celebrity spokespeople could boost the sale of a product. 2. To maintain our health, we should consider more healthy food. 3. The companys commitment to guaranteeing customers satisfaction is vital to its sales promotion. 4. Advertising fulfil
11、ls the customers information demand and publicizes the brand, product and conception. 5. In the follow up class, the methods do not differ from regular classes in language teaching. 1. The logo attracts customers a lot. 2. Women do more shopping online than men. 3. The difference between the sexes b
12、egin as early as fetuses are about sixteen weeks old. 4. Nowadays, many people can purchase gifts at home on the Internet before Christmas. 5. Currently, the best chess player can be beaten by computers and cell phones. 6. Online shopping gains the popularity due to its advantages including lower prices and convenience. 7. Logos can appear on many occasions. 8. A range of reasons can account for the migration of animals
