1、1教 案Experiencing English大学体验英语综合教程第三版第四册大学外语教学部 课程名称 College English IV 授课对象 2013 级本科各专业授课内容 Unit 5 Business Ethics 课堂类型 讲授教学目的Learn the new words and phrases; Help students master the main idea of the passage; Solve the problems of some difficult words and expressions.教学重点Mastery and understanding
2、of some difficult words and expressions.教学方法 Student-oriented communicative teaching; Free discussion and interaction.教学过程1. Warm-up activities 2. Understanding the text (Ask the students some questions related to the text.)3. Detailed studies of the text 4. Translating skills practice5. Writing ski
3、lls introduction 辅助手段 Multimedia software 作业1. Write a passage on the topic “Business Ethics”.2. Translation and after-class reading. 课外阅读书目 1. European Business Ethics Casebook 欧洲商业道德案例集22. Business Law and the Legal Environment教学内容Passage A Wall Streets Economic Crimes Against HumanityI. Warm-up a
4、ctivitiesStep 1: Students are provided with chances to practice their spoken English by delivering a speech alone or cooperating with his partner.Step 2: Introduction(1) What do you know about Wall Street and the 2008 economic crisis?(2) Is a moral leadership necessary for business success?(3) What
5、a role does individual moral judgment play in our life?II. Understanding the text1. Analyze the structure of the passage.2. Introduce the main idea of the Passage A. Explain and illustrate the cultural background and language points in the text. 3. Guide students to the correct use of the words, exp
6、ressions in the text by doing the related exercises. 4. Lead discussion or debate among students on the topic: “Does honesty pay off?”III. Detailed studies of the textLanguage Points1. fracture v. interrupt, break, or destroy; break a boneExamples They wonder whether the army and police could fractu
7、re along ethnic lines, taking their weapons to either side. Reggie Miller had to be replaced in the basketball game for he had fractured his ankle in the fall.2. haunt v. If sth. unpleasant haunts you, you keep thinking or worrying about it over a long period of time.Examples This is a myth that has
8、 and will continue to haunt Milton all the way up through Paradise Lost.3 A conflict the US fought and lost some 40 years ago has come back to haunt a young president, his advisors, his generals, and the country he governs.3. derive v. If you derive sth. such as pleasure or benefit from a person or
9、from sth., you get it from them; If you say that sth. such as a word or feeling derives or is derived from sth. else, you mean that it comes from that thing.Examples I think I would derive more pleasure from being able to branch out in my own mind, sort of considering more deep pleasures, more deep
10、thoughts. If we look down at it and say, “Its a terrible thing that I just derive benefits from helping other people,” then that part of our nature will depreciate over time.4. compound n. In chemistry, a compound is a substance that consists of two or more elements.to compound a problem / difficult
11、y / mistake to make it worse by adding to it.Example The problem is compounded by the medical system here.5. reject v. refuse to acceptExamples Wisdom too often never comes, and so one ought not reject it merely because it comes late. Call-centers complain that they reject nine-tenths of otherwise q
12、ualified job applicants, mostly college graduates, because of their poor command of English.6. mortgage n. a conditional conveyance of property as security for the repayment of a loan v. put up as security or collateralExamples But the fallout from a collapse in the mortgage and lending markets coul
13、d shake fragile consumer confidence further. Last year, mortgage rates in Hong Kong dipped below 1%, adding fuel to the home-price surge.7. relinquish v. give upExamples It is never easy to relinquish something to which one has devoted so much energy and passion. Do not attempt to do a thing unless
14、youre sure of yourself; but do not relinquish it simply because someone else is not sure of you.8. unfathomable adj. so deep as to be unmeasurable; impossible to come to understandExamples4 Ignorant of the stories behind, we are likely to find the rich characters unfathomable. The more he puzzled ov
15、er it, the less he understood the old man. His grandfather was an unfathomable mystery to him. 9. invisible adj. impossible or nearly impossible to see; not prominent or readily noticeableExamples The absolute fake is so obvious but it is still invisible to us. If the consensus on homosexuals become
16、s gentler, other “invisible” Africans, notably the disabled and the mad, who are often abandoned or tucked away out of sight at home, may be treated better too.10. unspeakable adj. that cannot be expressed in words; indescribable (usually derogative)Examples The media had helped to highlight unspeak
17、able crimes against children in armed conflict, and only decisive action could arrest the pattern and cycle of violence. We are used to the concept that when a butterfly flaps its wings in Brazil all manner of unspeakable things happen in New Jersey and Tunbridge Wells.11. dismay n. feeling of shock
18、 and discouragementExamples She learned to his dismay that he had lost his job. We watched in blank dismay as she packed her bags. 12. discern v. recognize or identify as separate and distinctExamples But part of the job of a leader on the scene is to discern whats doable from undoable. Some researc
19、hers already discern measurably higher average world temperatures, which they say account for increasing instances of freak weather.13. reassert v. do or say sth. to make your position stronger after a period when it seemed weakExamples We need to reassert the notion that roles of authority are posi
20、tions of responsibility rather than declarations of personal merits and routes to personal enrichment. It is time to reassert scientific integrity, logic, reason, and the scientific method in public policy.14. stand up to confront fearlessly; face up toExamples We must support the capacity of local
21、governments and stand up to corruption 5that blocks progress. Unfortunately, as is often the case with sensational investment stories, the results do not stand up to close scrutiny.15. unquestioning adj. done without asking questions, expressing doubt, etc.Examples Japan is a conformist society that
22、 tends to respect the power of companies and demand unquestioning loyalty. The resulting act of devotion, loyalty, and love yielded a film as warmhearted and unequivocal and undemanding and unquestioning as a eulogy.16. mounting adj. increasingExamples They are lectured that the mounting federal deb
23、t means higher taxes and smaller benefits ahead. But social frustration is mounting because of pressure from the countrys exploding young population.Sentence Explanation1. Eichmann had no motives other than what Arendt described as “an extraordinary diligence in looking out for his personal advancem
24、ent he never realized what he was doing.Paraphrase What motivated Eichmann to obsessively participate in that “administrative massacre” was merely a desire to develop his career. As Arendt pointed he was not consciously aware that what he was doing was a crime against humanity.2. The economic crisis
25、 is not the Holocaust but, I would argue, it derives from a business model that routinely produced a similar kind of remoteness and thoughtlessness, compounded by a widespread abrogation of individual moral judgment.Paraphrase The economic crisis is not the Holocaust, but it shares the similar remot
26、eness and thoughtlessness resulted from a business model and becomes even worse with the extensive absence of individual moral judgment.3. This institutionalized narcissism and contempt for the “others” found its ultimate expression in the subprime mortgage industry, and the investment business deri
27、ved from those mortgages.Paraphrase The subprime mortgage industry and its closely related investment business brought out the worst of such self-centeredness and disrespect for the outsiders.4. In far too many cases, the obvious risks to borrowers and investors were simply regarded as externalities
28、 for which no one would be held accountable.Paraphrase6 Quite a few cases in this crisis revealed that there were obvious risks to borrowers and investors that could have been identified and avoided if financiers did not reject their responsibilities when helping make those financial choices. 5. Thi
29、s failure defines the raw heart of the publics outrage at each fresh disclosure of outlandish bonuses.Paraphrase This failure well explains why the public went so angry when AIG bonus payments were disclosed. 6. It is less a thirst for revenge than it is a rebellion against this banal evil.Paraphras
30、e The publics outrage does not aim to take revenge on those financiers but rather to fight against this banal evil.Passage B Honesty in BusinessI. Warm-up activitiesStep1: Students are provided with chances to practice their spoken English by delivering a speech alone or cooperate with his mate.Step
31、 2: Introduction:(1) To discuss the ways to make business relationships more humane and ethical.(2) Some questions relevant to the passage to check if students have previewed carefully.II. Understanding the text1. Analyze the structure of the passage.2. Introduce the main idea of the Passage B. Expl
32、ain and illustrate the cultural background and language points in the text. 3. Guide students to the correct use of the words, expressions in the text through doing the related exercises. III. Detailed studies of the textLanguage Points1. idle adj. 1) doing or having no work; not employed 2) not act
33、ive or in use 3) (of people) avoiding work; lazyExamples7 The factory machines lay idle during the workers strike. He was once regarded as an idle, useless student by his teachers in high school.2. transmission n. 1) connected set of parts (clutch, gears, etc.) by which power is passed from the engi
34、ne to the axle in a motor vehicle 2) action or process of transmitting or being transmittedExample There is a break in transmission of TV broadcast due to a technical fault.3. steering wheel a wheel for controlling the steering in a car, ship, etc.Example He is so weak that he finds it hard to turn
35、the steering wheel.4. compassion n. complete; thorough; utterExamples I have never realized that she is such a woman of great compassion. The plight of the refugees arouses our compassion.5. pledge n. solemn promise; vowExamples Every scientist here in the lab has to give a pledge never to reveal th
36、e secret. I gave him my pledge that I would vote for him.6. arms-length n. 1) with the arm fully extended away from the bodykeep sb. at arms-length 2) not allow oneself to become too friendly with sb.Example He is such an introverted person that he would keep everyone at arms-length.7. plague v. 1)
37、annoy sb., esp. by repeatedly asking questions or making demands 2) cause suffering or discomfort to sb. 3) cause trouble or difficulty to sb. or sth.Examples She has been plagued with mental problems for years. The bad weather plagued the construction schedule of the bridge.8. sticky adj. 1) that s
38、ticks or tends to stick to anything which touches it 2) unpleasant; difficult Examples Usually, the floors very sticky near the cooker. His dismissal was rather a sticky business for all concerned.89. breach n. breaking or neglect (of a law, an agreement, a duty, etc.)Examples Any breach of loyalty,
39、 trust, protocol is not allowed in my group. You company are in breach of the contract.10. underlying adj. of the basis ofExamples If you want to succeed, you must figure out the underlying reason for her refusal. The story has an underlying theme.11. screen v. examine or test sb. or sth. to find ou
40、t if there is any disease, defect, etc.screening n. showing of a film, TV program, etc.Example The films first screening in the country will be held in the biggest theater of the city.12. compel v. make sb. do sth.; forcecompelling adj. 1) extremely interesting and exciting, so that one has to pay a
41、ttention 2) that one must accept or agree withExamples He has written lots of compelling novels which make him one of the most famous writers in the world. There is no compelling reason for us to finish such a stupid task.13. equivocation n. use of equivocal statements to mislead peopleequivocal adj
42、. having a doubt or doubtful meaning; ambiguousExample Most of the politicians are good at giving equivocal answers.14. span n. length of time over which sth. lasts or extends from beginning to endExamples Over a span of six years, they have understood each other well. Small children have a short at
43、tention span.15. credit n. praise; approval; recognitionExamples I cant take any credit; the others did all the work. She was given the credit for what I had done.16. shareholder n.9 owner of shares in a business companyExamples The manager of the company promises that he would take all the sharehol
44、ders benefits into account when he makes any decision. The shareholder is elected president.17. formula n. list of ingredients or set of instructions for making sth., esp. medicines and fuelsExamples He refuses to reveal the formula of the new medicine. The formula of the medicine is still a secret.
45、18. consistency n. 1) degree of thickness, firmness or solidity, esp. of thick liquids, or of sth. made by mixing with a liquid 2) quality of being consistentExamples She was required to mix flour and liquid to the right consistency. His views lack of consistency: one day hes a conservative, the nex
46、t hes a liberal.Sentence Explanation1. But it was the compassion born of having once been struggling young marrieds that caused us to call the couple back and instruct them to take the car to our mechanic.Paraphrase Like the young couple, when we were young, we had struggled for life, which arouses
47、our compassion. So we called the couple and asked them to take the car to our mechanic.2. “Nice guys finish last” was a phrase coined by bad guys in search of quick fixes.Paraphrase In order to find an excuse for their own behavior, they would say that the nice guys are usually the last persons to s
48、ucceed.3. A Japanese proverb offers wisdom for those who would consider cheating another: the reputation of a thousand years is determined by the conduct of one hour.Paraphrase A Japanese proverb would make the people who consider cheating in a different way understand that even a bad behavior in on
49、e hour may influence the reputation of a thousand years.IV. Translating Skills Practice10Appositives (同位语的翻译)可以充当同位语的有名词、代词、介词短语、不定式等。同位语通常放在有关成分（本位语）之后，并对其内容作进一步的解释说明。同位语一般用逗号与本位语隔开（但有时也可不隔开） 。下面举例说明有关同位语的各种表达方式及其翻译方法：1. 名词或代词、形容词、数词等作同位语，一般与本位语译在一起：You may leave it to us two.你可以把这件事交给我们两个。She seemed different from them all.她似乎和他们所有的人都不同。2. 有些同位语结构复杂一些，如由引导词引导，翻译时一般译在本位语之后
