1、Discussion,Module 44.1 Advertising 4.2 Delegating 4.3 Reading test:Part 4,4.1 Key words,1.advert 2.target customer 3.word of mouth 4.mailshots mercial 6.spam 7.banners,8.newspaper adverts 9.brochures 10.sample 11.techniques 12.irritate 13.anti-virus 14.leaflet / flyer,advert,advertise,advertising,ad
2、vertiser,advertisement,Types of advertising,Discussion,Task1: Exercise3,P36Task2: Which do you think is the most effective type of advertising? Try to tell reasons.,think different,time is what you make of it,generation next,impossible made possible,good to the last drop,start ahead,Poetry in motion
3、, dancing close to me,No business too small, no problem too big.,tides in, dirts out.,Engineered to move the human spirit.,LOGO,spokesman,The est of advertising,Worlds biggest signpost for Nokia,Luxor Hotel Biggest Wall Advert,Biggest poster,London,2700 sqm,Biggest crop advert,The most scary advert
4、The happiest one The most touching one The most annoying one The most innovative one,Their fathers and mothers rather like the weather there.,good wine needs no bush,Debate,yes or not,How to delegate,Getting in the right mindset: Set your ego aside. Stop waiting for people to volunteer. Dont view re
5、quests for help negatively. Learn to trust others.,Delegating effectively: Get the ball rolling. Dont take refusals personally. Delegate the objective, not the procedure. Be prepared to train your helper. Allocate the resources necessary to complete the task. Understand that your helper can only do one thing at once. Be patient. Be prepared for likely difficulties. Recognize your helper when it counts. Say Thank you.,
