1、the principle of simplified EIA of construction projects in the region. In terms of land, linked to the implementation of urban and rural construction land increase and decrease, replacement indicators for priority areas project. Charges, into the projects of water, electricity, administrative charg
2、es and preferential policies. In the area of taxation, and settled in areas of industry and its production company, within 5 years after the completion of fiscal incentives to enterprises. In terms of financing, integration of land, tax, financial and other resources, and construct “Government credi
3、t + business credit“ credit system, establishment of marketization, commercialization and modernization of the investment and financing platform; effective Bank-enterprise docking, encourages private capital into the Park, to raise industry development fund. 5, optimize the environment and service i
4、ndustries. To create “policy lowlands, Highlands, integrity of service land, development land“ as the goal, to optimize the area under development environment. All administrative law enforcement departments to appoint a full-time personnel stationed in areas dedicated to coordinating and solving pro
5、blems associated with businesses in this sector. When there are substantial issues, sector leaders arranged to personally intervene, in-person, in-person push tangible area building a green light, easy line. To further reduce and standardize administrative examination and approval items, simplify ex
6、amination and approval links, improve efficiency; according to the .Since the educational practice of the mass line of the party, himself seriously in the education, practical control central “eight rules“ and opposing “the four winds“ and practicing “three Suns“, and check the spirit of Jiao Yulu,
7、ideology, solicit opinions based on outstanding problems checked swing, careful analysis and reflection. Will now check report is as follows: first, adherence to the partys political discipline, eight in the central provision, change the style of the basic situation of 1, in compliance with the part
8、ys political disciplines. Conscientiously abide by the partys political discipline, abide by the Constitution and the rules and regulations of the party, in the political, ideological and maintain highly consistent with the CPC Central Committee on the action, there is no violation of the partys pol
9、itical discipline problems. 2, in the implementation of the central authorities of the eight provisions. Improving research, improving research methods, but there are less grass-roots units, primary first-hand an inadequate grasp of the problem, which is to be strengthened in the future. Second, con
10、struction, strictly in accordance with the provisions to streamline and improve the quality of meetings of the Conference. Third, streamlining file briefs, culture involves all aspects of propaganda and ideology, sometimes due to the practical needs of invention notifications, this area needs furthe
11、rstreamlining. Four are standard visits, except as required to participate in training, no other activity. Five is to improve news reporting, for propaganda work strictly according to the regulations. Six is strictly your presentation published strictly according to the regulations. Seven is strictl
12、y thrift, required the use of vehicles and office space and corporate hospitality. 3, change the style. Propaganda and ideological work of the new situation and new requirements of the new tasks, had done a lot of fruitful work, has made many achievements, but further closer to the grass roots, clos
13、e to reality, close to the masses and also inadequate innovation must continue to improve. Second, the “four winds“ some outstanding issues 1, oppose formalism. One theory is that he didnt, with less close contact. Theoretical study of consciousness is not high enough, system performance is not stro
14、ng enough; more passive learning, active learning few generalities and learn more, delving into less. Especially based on rational thinking on major issues, applying theory to guide the work done is not good enough, not really understand and grasp the spirit and essence of the scientific Outlook on
15、development, did not truly achieve mastery, to apply, to a certain extent, affect the development and implementation of ideas and initiatives. Second, work arrangements, and less supervision. Propaganda and ideological work is the objective, which needs to keep the continuity efforts deployed, but s
16、tressed in the work time, less supervision. For example, color weekends in the summer theatrical activities, city square performances, urging townships, communities and rural areas shows the implementation is inadequate, insufficient cultural an educational role to play. Third base enough, master gr
17、ass-less real. Propaganda and ideological work in the new situation of characteristics and regularity of enough, deep enough for grass-roots public opinion Dynamics survey, for grass-roots typically drive less. For example, rural culture team active, . Im not actively take the initiative to take up,
18、 the lack of spirit of daring to, resulting in some job had a lot of power, but no tangible results. Third, innovation, lack of motivation. Emancipation did not end, innovation does not exist. In practical work, not your head, previous work experience, lack of innovation initiatives, study on the ch
19、aracteristics of propaganda and ideological work under the new situation through, grip on grassroots ideological trends and changes are not deep, to promote new initiatives and explore new methods of ideological and cultural work is not much, and some lack of relevance and timeliness. 4, discipline,
20、 lowering, and hard work are lacking. While working and enterprising spirit down. No real solution to treat yourself right, correctly treat past honors, their complacency, and work to see their scores more, less checking his own shortcomings, like to listen to the praise, satisfied face, online prom
21、otion, there are typical, and lack of high standards and strict requirements, the effect is real. Second hard drive less. On hard and第一章 市场营销导论市场营销：是指个人和集体通过创造并同别人交换产品和价值以获得其所需所欲之物的一种社会过程。市场营销学主要研究内容：企业的市场营销活动及其规律性，即研究企业如何通过整体市场营销活动，适应并满足市场需求，以实现经营目标。市场：具有特定需要或欲望，而且愿意并能够通过交换来满足这种需要或欲望的全部潜在顾客。市场包含的三个
22、主要因素：1、有某种需要的人 2、为满足这种需要的购买能力 3、购买欲望。市场营销管理：为了实现企业目标，创造、建立和保持与目标市场之间的互利交换和关系，而对设计方案的分析、计划、执行和控制。八种需求状况：1、负需求 2、无需求、3、潜伏需求4、下降需求、5、不规则需求 6、充分需求 7、过量需求 8、有害需求。降低市场营销与反市场营销的区别：前者是采取措施减少需求，后者是采取措施消灭需求。现代企业市场营销管理哲学：1、生产观念 2、产品观念 3、推销观念 4、市场营销观念 5、客户观念 6、社会市场营销观念。生产观念：认为消费者喜欢那些可以随处买得到且价格低廉的产品，企业应致力于提高生产效率
23、和分销效率，扩大生产，降低成本以扩展市场。产品观念：认为消费者喜欢高质量、多功能和具有某种特色的产品，企业应致力于生产高价值产品，并不断加以改进。推销观念：认为消费者一般不会足量购买某一企业的产品，企业必须积极推销和大力促销，以刺激消费者大量购买该企业产品。市场营销观念：认为实现企业各项目标的关键，在于正确确定目标市场的需要和欲望，并且比竞争者更有效的传送目标市场所期望的物品或服务，进而比竞争者更有效的满足目标市场的需要和欲望。客户观念：指企业注重收集每一个客户以往的交易信息、心理活动信息等，根据由此确认的不同客户终生价值，分别为每一个客户提供各自不同的产品或服务，传播不同的信息，通过提高客户
24、忠诚度，增加每一个客户的购买量，从而确保企业的利润增长。市场营销观念与客户观念的不同：前者强调满足每一个子市场的需求，后者强调每一个客户的特殊需求。社会市场营销观念：认为企业的任务是确定各个目标市场的需要，欲望和利益，并以保护或提高消费者和社会福利的方式，比竞争者更有效、更有利的向目标市场提供能够满足其需要、欲望和利益的物品或服务。市场营销管理过程：企业为实现其任务和目标而发现、分析、选择和利用市场机会的管理过程。市场营销管理步骤：1、分析市场机会 2、选择目标市场 3、设计市场营销组合 4、管理市场营销活动。分析市场机会：包括发现市场机会和评价市场机会。发现市场机会的途径：1、收集市场信息
25、2、分析产品/市场发展矩阵 3、进行市场细分。选择目标市场的策略：1、市场集中化 2、选择专业化 3、产品专业化 4、市场专业化5、市场全面化。市场营销战略：企业根据可能机会，选择一个目标市场，并试图为目标市场提供一个有吸引力的市场营销组合。4P 组合：产品、价格、地点、促销。6P 组合：产品、价格、地点、促销、权利、公共关系。市场营销组合特点：1、市场营销组合因素对企业来说都是可控因素 2、是一个复合结构 3、是一个动态组合 4、市场营销组合要受企业市场定位战略的制约，即根据市场定位战略设计、安排相应的市场营销组合。大市场营销（6P）的特点：1、目的是打开市场之门，进入市场 2、涉及面比较广
26、泛 3、手段较为复杂4、即采用积极的诱导方式，也采用消极的诱导方式 5、投入的资本、人力、时间较多。第二章 战略计划过程战略：指为了实现预定目标所做的全盘考虑和统筹安排。战略组成：计划、政策、模式、定位、观念。战术：为实现目标的具体行动。逆向营销：认为战略应当自下而上的制定，即先找到一个行之有效的战术，然后把该战术发展成为战略。战略计划：是企业根据外部市场营销环境和内部资源条件而制定的涉及企业管理各方面的带有全局性的重大计划。定点超越：是指企业将其产品、服务和其他业务活动与自己最强的竞争对手或某一方面的领先者进行连续对比衡量的过程。定点超越的基本类型：1、产品定点超越 2、过程定点超越3、组织
27、定点超越 4、战略定点超越。定点超越的八个步骤：1、明确目的和目标 2、确定量the principle of simplified EIA of construction projects in the region. In terms of land, linked to the implementation of urban and rural construction land increase and decrease, replacement indicators for priority areas project. Charges, into the projects of w
28、ater, electricity, administrative charges and preferential policies. In the area of taxation, and settled in areas of industry and its production company, within 5 years after the completion of fiscal incentives to enterprises. In terms of financing, integration of land, tax, financial and other res
29、ources, and construct “Government credit + business credit“ credit system, establishment of marketization, commercialization and modernization of the investment and financing platform; effective Bank-enterprise docking, encourages private capital into the Park, to raise industry development fund. 5,
30、 optimize the environment and service industries. To create “policy lowlands, Highlands, integrity of service land, development land“ as the goal, to optimize the area under development environment. All administrative law enforcement departments to appoint a full-time personnel stationed in areas de
31、dicated to coordinating and solving problems associated with businesses in this sector. When there are substantial issues, sector leaders arranged to personally intervene, in-person, in-person push tangible area building a green light, easy line. To further reduce and standardize administrative exam
32、ination and approval items, simplify examination and approval links, improve efficiency; according to the .Since the educational practice of the mass line of the party, himself seriously in the education, practical control central “eight rules“ and opposing “the four winds“ and practicing “three Sun
33、s“, and check the spirit of Jiao Yulu, ideology, solicit opinions based on outstanding problems checked swing, careful analysis and reflection. Will now check report is as follows: first, adherence to the partys political discipline, eight in the central provision, change the style of the basic situ
34、ation of 1, in compliance with the partys political disciplines. Conscientiously abide by the partys political discipline, abide by the Constitution and the rules and regulations of the party, in the political, ideological and maintain highly consistent with the CPC Central Committee on the action,
35、there is no violation of the partys political discipline problems. 2, in the implementation of the central authorities of the eight provisions. Improving research, improving research methods, but there are less grass-roots units, primary first-hand an inadequate grasp of the problem, which is to be
36、strengthened in the future. Second, construction, strictly in accordance with the provisions to streamline and improve the quality of meetings of the Conference. Third, streamlining file briefs, culture involves all aspects of propaganda and ideology, sometimes due to the practical needs of inventio
37、n notifications, this area needs furtherstreamlining. Four are standard visits, except as required to participate in training, no other activity. Five is to improve news reporting, for propaganda work strictly according to the regulations. Six is strictly your presentation published strictly accordi
38、ng to the regulations. Seven is strictly thrift, required the use of vehicles and office space and corporate hospitality. 3, change the style. Propaganda and ideological work of the new situation and new requirements of the new tasks, had done a lot of fruitful work, has made many achievements, but
39、further closer to the grass roots, close to reality, close to the masses and also inadequate innovation must continue to improve. Second, the “four winds“ some outstanding issues 1, oppose formalism. One theory is that he didnt, with less close contact. Theoretical study of consciousness is not high
40、 enough, system performance is not strong enough; more passive learning, active learning few generalities and learn more, delving into less. Especially based on rational thinking on major issues, applying theory to guide the work done is not good enough, not really understand and grasp the spirit an
41、d essence of the scientific Outlook on development, did not truly achieve mastery, to apply, to a certain extent, affect the development and implementation of ideas and initiatives. Second, work arrangements, and less supervision. Propaganda and ideological work is the objective, which needs to keep
42、 the continuity efforts deployed, but stressed in the work time, less supervision. For example, color weekends in the summer theatrical activities, city square performances, urging townships, communities and rural areas shows the implementation is inadequate, insufficient cultural an educational rol
43、e to play. Third base enough, master grass-less real. Propaganda and ideological work in the new situation of characteristics and regularity of enough, deep enough for grass-roots public opinion Dynamics survey, for grass-roots typically drive less. For example, rural culture team active, . Im not a
44、ctively take the initiative to take up, the lack of spirit of daring to, resulting in some job had a lot of power, but no tangible results. Third, innovation, lack of motivation. Emancipation did not end, innovation does not exist. In practical work, not your head, previous work experience, lack of
45、innovation initiatives, study on the characteristics of propaganda and ideological work under the new situation through, grip on grassroots ideological trends and changes are not deep, to promote new initiatives and explore new methods of ideological and cultural work is not much, and some lack of r
46、elevance and timeliness. 4, discipline, lowering, and hard work are lacking. While working and enterprising spirit down. No real solution to treat yourself right, correctly treat past honors, their complacency, and work to see their scores more, less checking his own shortcomings, like to listen to
47、the praise, satisfied face, online promotion, there are typical, and lack of high standards and strict requirements, the effect is real. Second hard drive less. On hard and化方法和信息来源 3、选择定点超越的对象 4、测量和描述本企业 5、测量和描述定点超越对象 6、对比 7、建议和策划 8、计划的执行与控制。战略计划过程：指通过制定企业的任务、目标、业务组合计划和新业务计划，在企业的目标和资源（或能力）与迅速变化的环境之间
48、发展和保持一种切实可行的战略适应的管理过程。包括：规定企业人物、确定企业目标、安排业务组合、制定新业务计划。规定企业任务需考虑的因素：1、企业过去历史的突出过程 2、企业高层的意图 3、企业周围环境的发展变化 4、企业的资源情况 5、企业的特有能力。任务报告书应具备的条件：1、市场导向 2、切实可行 3、富鼓动性 4、具体明确。企业目标必须符合的条件：1、层次化 2、数量化 3、现实性 4、一致性。波士顿矩阵图分类：1、问号类（低占有率，高增长率）2、明星类（高高）3、金牛类（高低）4、瘦狗类（低低） 。企业可选择的战略：1、发展 2、保持 3、收割 4、放弃。通用电气公司法：通过“多因素投资
49、组合矩阵”来对企业的战略业务单位加以分类和评价，横坐标为竞争能力，纵坐标为市场吸引力。企业发展新业务的方法：1、密集增长 2、一体化增长 3、多元化增长。密集增长战略：1、市场渗透 2、市场开发 3、产品开发。一体化增长战略：1、后向一体化 2、前向一体化 3、水平一体化。企业实现多元化增长的原因：1、原有产品或服务需求规模与经营规模的有限性 2、外界环境与市场需求的变化性 3、单一经营的风险性与多种经营的安全性。多元化增长的主要方式：1、同心多元化 2、水平多元化 3、集团多元化。第三章 市场营销调研与预测市场营销信息系统：指一个由人员、机器和程序所构成的相互所用的复合体。市场营销信息系统的四个子系统：1、内部报告系统 2、市场营销情报系统 3、市场营销调研系统 4、市场营销分析系统。理想的市场营销信息系统应具备的素质：1、向各级管理人员提供工作所需的一切信息 2、能对信息进行选择 3、提供信息的时间限于管理人员能够且应当采取行动的时间 4、提供任何形式的分析、数据与信息 5、提供最新信息，且信息的形式容易理解消化。市场营销调研：指系统的设计、收集、分析并报告与企业有关的数据和研究结果。市场营销调研主要研究活动：市场特性的确定、潜在市场的开发、市场占有率分析、销售分析、竞争。二手数据：经过编排、加工处理的数据。原始数据：企业首次亲自收集的数
