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BBC英文版市场营销.ppt

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1、,1. Introduction of BBC 2. Sale 3. Market share 4. Suggestion(partners),Introduction about BBC,The British Broadcasting Corporation ( BBC ) established in 1922 BBC is a British public service broadcasting corporation. Its main responsibility is to provide impartial public service broadcasting in the

2、 United Kingdom , the Channel Islands , and the Isle of Man .The Corporation is headed by Director Generals office, which has overall control of the management and running of the BBC.,Main service,Radio stationThe BBC has ten radio stations serving the whole of the UK , a further six stations in the

3、 “national regions“ ( Wales , Scotland , and Northern Ireland ), and 40 other local stations serving defined areas of England .,News,BBC News is the largest broadcast news gathering operation in the world, providing services to BBC domestic radio as well as television networks such as the BBC News ,

4、 BBC Parliament and BBC World News . In addition to this, news stories are available on the BBC Red Button service, Ceefax and BBC News Online .,Internet,The BBCs online presence includes a comprehensive news website and archive. The centre of the website is the Homepage, which features a modular la

5、yout.Users can choose which modules, and which information, is displayed on their homepage, allowing the user to customise it.,Music ,Book publishing and English teaching,Sales,BBC Worldwide is the commercial arm and a wholly owned subsidiary of the British Broadcasting Corporation (BBC).BBC Worldwi

6、de exists to maximise the value of the BBCs assets for the benefit of the licence fee payer by creating, acquiring, developing and exploiting media content and brands around the world.,Consolidated income statement,market share,market share,Suggestion (partners),微世界 大营销,Interactive Magnetism Popularity Authoritative Creative Target,新浪销售策略中心,微博营销,让品牌营销的力量更具攻势!,Domestic micro - blogging the users choice,

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