1、Unit 11,Advertising,Teaching Objectives,1. Read some passages about advertising. 2. Enable students to know more about advertising and cultural shock. 3. Do some reading and vocabulary exercises.,Teaching Procedures,Lead-in Questions: 1. Is your buying of goods influenced by ads? Why? 2. What do you
2、 think of some famous people advertising for some products or medicine?,Word Pretest 1. Do Word Pretest (P142) within 3 mins.2. Underline the italicized words in Text I when you read it later.,Section A,Text I: International Advertising as a Communication Process,* General Reading: Read the text, ti
3、me it and record the time it takes. Do the Reading Comprehension exercise on P145 as quickly as possible.,* Further Reading:Read the text again and consider the following questions. What is international advertising ? How can we make an international advertising successful? How do you understand “hi
4、gh context culture” and ”low context culture”?,Reading Skill Practice,Reading Skill: Understanding Sentences Exercise on P145,Vocabulary Building, Word Match (P147) 1. associate 2. substantial 3. literacy 4. milestone,5. remarkable 6. connotation 7. features 8. shades, Prefix (P147),over- Examples:
5、overwork overpraise overweight overanxious overact,re- Examples: replace reconsider rewrite regain recall,Key to Prefix,1. reconsideration 2. overpraised 3. replace 4. overwork 5. regain 6. overweight 7. recall 8. overanxious,Cloze (P148), money attempt persuade growing preference advertisers ration
6、al unconscious,Section B,1. Read the passages in this part within 10 mins, and finish the exercises after them. 2. Check the answers.Remember to use the reading skill we have learned.,Section C,1. Read this section, and finish the exercises after it. 2. Some questions for you to consider while reading:1) What factors should we consider when we do an advertisement?2) Talk about the advantages and disadvantages of Ads with your partners.,Assignments,1. Read Text II in Section C after class. 2. Read widely after class and take some notes. 3. Preview the next unit.,
