1、,Philanthropic Sponsorship,Valuing Accountability and Consistency in Corporate SupportSports Philanthropy Project November 16, 2007,Overview,The Steve Nash Foundation Defining sponsorship The ROI - finding a match The philanthropic residence Accountability and consistency,About the Steve Nash Founda
2、tion,The Steve Nash Foundation is a 501(c)(3) organization formed in 2001 to assist underserved youth in their health, personal development, education and enjoyment of life. Our vision is healthy kids for healthy communities, with our MVP at the point.Incorporated in Arizona and CanadaSmall, family-
3、only Board of DirectorsFocus on capital projects that increase access to health and education resources in Arizona, British Columbia and ParaguayIn-house mandate to operate with environmentally and socially sustainable practices,About the Steve Nash Foundation,Two primary operations:Grants: $100 - 2
4、00K annuallyFoundation Initiatives: Building Hope Through Hoops - Canada (Toronto) Steve Nash Youth Basketball - Canada (nationally) Support Hope - Paraguay (Asuncion +) Educare - US (Arizona) YTBN child abuse and interpersonal violence policy project - US (nationally),Consistency and Accountability
5、,Our mandates inform our actions and our relationship to the public:mission funding beneficiariesConsistency = efficiency Accountability = efficacy,Housing Philanthropy,Where does philanthropy reside in your organization?Is it relegated or integrated?,Philanthropy In the Corporate House,Where is phi
6、lanthropy in the company?Is there one person responsible for the multi-tasks of your companys community relations and investments?marketingcommunity outreachconsumer outreachdonations and grant application reviewDoes it sound like there should be?,Philanthropy In the Corporate House,Are philanthropy
7、 and community engagement integrated into the business model?What does the best practice look like?employee-driven initiativesemployer-sanctioned volunteer hourscompany-wide campaignsemployees working within their skill setsemployees focused solely on those skill sets for c.r.top-down and bottom-up
8、synthesis of the concept,A For-Profit Non-Profit?,The company with a wholly-integrated practice of community engagement looks quite similar to the non-profit:a defined (whether focused or broad) missiona practice of improving the community,Public Responsibility Goes Private,The public launch of a pr
9、ivate community engagement plan enmeshes the corporation in the same public responsibility model that guides the non-profit:accountability: to the publicconsistency: to the publicWhat else is shared?,The Private/Public Partnership,The corporate contribution:resources: people public presence: logo, c
10、ommunications structure expertise: diversified skill-sets with success connection to the public: clients, direct mail, inserts, website sophistication and other foundational intangibles,The Private/Public Partnership,The non-profit contribution:resources: people who know the cause public presence: a
11、 history of community recognition expertise: informed leadership connection to the public: meaning and commitment the chance to do good in a responsible, informed, highly-empowered manner without the responsibility, the information, or the empowerment,Sponsorship is . . . a charitable handout notSpo
12、nsorship is . . . the backing of the good for a return on investment.For the Foundation, sponsorship is the opportunity to be involved in our good work.,What Is Sponsorship?,Corporate Caring,What evidence is there that corporations/potential sponsors value the contribution that the non-profit can ma
13、ke?NBA CaresBP CaresPhillip Morris CaresWhy?,Finding a Match - Whos ROI Is It?,Critical that the sponsors ROI matches the non-profits.The non-profit is not a charity.The non-profit is a business, operating to fill a critical community need without turning a profit.The non-profit is a business, looki
14、ng for a co-investor in its venture: building a healthy community.,The Ask,Sponsorship is not a one-sided relationship.Tendency of non-profit/community organizations: Dread seeking financial or corporate support View it from a subordinate/needy position.Who needs who?Does fungible matter?,Consistenc
15、y or Compromise?,Smoking kids:what do you do if the sponsor offering the support is one at odds with the non-profits mission or mandate?Consistency. Accountability.Akin to a business competitor or a competing interest.,Valuing Your ROI,When missions and mandates conflict, someones ROI is automatical
16、ly devalued. Sometimes both.Tobacco Company B: can the non-profit child welfare organization overcome the products harm to make the sponsorship relationship viable?Consistency. Accountability.,Valuing the Return,Sponsorship is a partnership, not charity.The most successful sponsorships:are relationships that grow new ideasencourage equal efforts to expand on the returninvolve the expertise of both partners bring to bear a fulfilled mission that is consistent with the values of both partners and accountable to the public served.,Questions? foundationstevenash.org,
