1、Connected Mobile Experience (CMX) 竞争分析,Ethan ZhouBN Mobility 2014年1月,Cisco Connected Mobile Experiences (CMX),GUEST PRESENCE,GUEST EXPERIENCE,GUEST ACCESS,Deep Dive into Location Architecture:ScalabilityRF Excellence Management,CMX Competitive Agenda,Location Accuracy,Architecture,Presence Analytics
2、/ Consumer Engage,Measure Location Accuracy for:Stationary ClientsMobile Clients Reliability of Location Algorithm,Tools provided to:Presence AnalyticsPush location Based services,Vendors compared:,Objective: Demonstrate key differentiators for Cisco CMX against Competition,Location Accuracy Test Se
3、tup,35 feet,30 feet,4 Access Point Setup (30 35 feet distance between APs)Store Deployment & all APs are Line of sight (1500 sq. ft),Vendors Tested:,All Vendor APs in Local Mode,Ruckus and Aerohive do not offer RTLS,Location Accuracy,Test 1: Place client inside the room,Actual Client Location,Uses D
4、ata RSSINot Enough Data Points for accurate location,(Thinks client is here),(Thinks client is here),(Thinks client is here), = 15 Feet, = 5 Feet, = 23 Feet,Places Client by AP associationClient Location affinity towards associated APs,Location Accuracy,Test 2: Lets move the client outside the room,
5、Actual Client Location,Cisco Advantage: Proactive steps in Cisco for Inclusion/Exclusion Region for Accurate Location,Location Accuracy,Test 3: Make the client mobile,Position A,Position B,Location Accuracy,Test 4: Lets test the historical data for client,Client Position,Cisco Advantage: Accurate an
6、d Reliable location data for Analytics (1 Patent),Cisco runs heuristics on historical location data points to ignore non-relevant data (1 Patent),Aruba Location Algorithm is not mature enough to stabilize location historically,Motorola Location Algorithm runs periodically and does not stabilize over
7、 time,Location Accuracy,Test 5: Dont forget the 3D space,Location is for a 3 Dimensional SpaceCisco Advantage:3 Patents for Multi-floor RTLSBetter Accuracy Why does it matter? Reliable Location Analytics,Floor 2,Floor 1,Cisco Advantage: Accurate and Relevant location data for Analytics (3 Patents),L
8、ocation Accuracy,Radio Management AlgorithmOff-Channel RF scanning Algorithm,Location Calculation AlgorithmIs Solution scalable?Location Analytics /Notification,Management Platform integrationLocation Reporting Calibration / Location Accuracy Tools,Location Architecture,Location Solution Architectur
9、e,Architecture,Aruba Location Architecture,Clear Text Communication over WANEach AP talks individually to the Airwave,Analytics & Location Engine (ALE),AirWave,Client Data,Maps Data,REST API,LocationData,ALE just works with Third Party Vendors and not AirWave,Location for Associated and Non-associat
10、ed clientsREST API Support for third party integrationEncryption of Client dataScale: 2K APs and 32 K Clients.,Architecture,ALE does not resolve all Arubas location issues,Aruba ARM is not optimized for Location Tracking,Actual Client Location,22.5 dBm,21.5 dBm,12 dBm,12 dBm,8 dBm,5 dBm,5 dBm,8 dBm,
11、Clients starts probing at 80 feet,Client starts probing at 25 feet,iPhones probe more often on Cisco Better Location Data,Architecture,Radio Management AlgorithmOff-Channel RF scanning Algorithm,Location Calculation AlgorithmIs Solution scalable?Location Analytics / Notification,Management Platform
12、integrationLocation Reporting Calibration / Location Accuracy Tools,Location Solution Architecture Comparison,Access Point,Wireless Controller,Management Interface,Location Engine,ALE,Architecture,Why is ALE not a complete solution?,Architecture,Cost Analysis for 1000 AP Deployment for 5 Years,$50,0
13、00,$5000,$1.5 Million,$533 K,$423 K,$100 K,Browser + App Experience,Promotional Link,Motorola RTLS Architecture,SNMP,Motorola AP,RFS WLC,Motorola ADSP,HTTPS,HTTPS Link for every AP doing LocationAP terminates two tunnels,Cisco Prime,SOAP Push,Location Aggregation/ Analytics,REST API,NMSP Push,AP Dat
14、a Aggregation,Location Display/Reporting,MSE,MSE,WLC,WLC,Only Third Party Analytics,Management&Location Aggregation,Not a Scalable Solution,No Location Analytics,REST API,Architecture,Motorola needs Overlay Sensor Network for RTLS,Motorola Client Serving AP,Cisco Client Serving and Location-capable
15、AP,Motorola Location Sensor AP,https:/ Sensor Radio per store,Channel 1,Why does Motorola need Overlay Sensor Network?,Channel 1,Channel 6,Channel 11,Motorola needs 3 APs on same channel for accurate location,Ciscos advanced scanning algorithm in AP accounts for accurate location services,Channel 1,
16、Cisco has been doing Probe based location for 7+ YearsMotorola has not even launched it yet!,Channel 1,Radio Management AlgorithmOff-Channel RF scanning Algorithm,Location Calculation AlgorithmIs Solution scalable?Location Analytics / Notification,Management Platform integrationLocation Reporting Ca
17、libration / Location Accuracy Tools,Location Solution Architecture Comparison,Access Point,Wireless Controller,Management Interface,Location Engine,Cisco CMX v/s Motorola Proximity/Analytics,“Lite”,Aerohive Presence Analytics Solution,Non real-time Data: Data is reported back to Aerohive after 24 ho
18、urs100% dependency on Euclid,No Location Service,No Presence Heat Map,No Customer Engage StoryNo API support for 3rd party Apps,Customer SupportHistorical DataData ExportMarketing Campaign testingRetail store hierarchy Integration with CRM/business toolsCustom Analysis,# of VisitorsDwell TimeBasic d
19、ashboard,Euclid “Lite” Features (Free with Aerohive),Need for Euclid Advanced (Extra $),Euclid will try and upsell to advanced for full presence analytics,Architecture,Aerohive lacks enterprise grade Analytics platforms,Ruckus Y-Find CMX solution,App based Location serviceLocation Analytics (Beta),L
20、ocation based consumer engagementNo API support for third party partnersNo integration with Ruckus Wireless infrastructure,Whats missing?,No Location strategy,July 2013 acquisition,No Presence Heat Map,No Customer Engage ToolsNo API support for 3rd party Apps,Architecture,Ruckus - YFind Acquisition
21、Response,CMX Analytics,CMX Browser Engage,CMX App Engage,URL Analytics,RTLS(Real Time Location Service),REST API integration,CMX solution comparison,Devices:Leveraging Data RSSI for Location results in reduced refresh interval,Location Bakeoff: Things to be aware of,Most Aggressive,Least Aggressive,
22、AP + WSSI Module,AP only,Probe,Data Packets,How do you sell against the competition,RTLS experience 7+ Years expertise in RTLS19 Patents issued for location servicesConstant improvements to Location ServicesProbe based RSSI Data RSSI Feature Complete CMX platformZero dependency on External VendorsIntegration with Business Applications (CRM, etc.)REST API & SDK supportPartner ecosystem Strong engagement with Partners ( For more details look at CMX Partner Eco-System)Learn more at: CMX IWE,
