1、opening report Analyzing the translation of Trademark Law of the Peoples Republic of China From the perspective of Skopos Theory,reporter：JinDan instructor：YangWendate：19 March,2013,1. The background 2. Significance of this study 3. Prior studies 4. Main content and theory basis 5. Research methods
2、6. Expected conclusion,1. The background-legal disputesWith the prosperity of Economy in China, mounting numbers of countries wish to have trade with China. Trademark has tremendous effects on the choices of consumers. Hence, some immoral companies by using others trademark to sell their unqualified
3、 imitative commodities .,2. The significance of this study,Trademark law offers the unique legal basis on those disputes. For this reason, trade needs accurate and not controversial translation Scripts. At first ，we should analyze the current translation version, Then make a conclusion of its advant
4、ages and disadvantages. By this way to suggest its translation trends in the future.,The ultimate significance is that offer accurate legal basis between foreign countries. Each foreign country needs to know Chinese trademark law well and maintain their rights and obligation to protect themselves an
5、d avoid other companies infringing acts.,3. Prior studiesTrademark law is a branch of Intellectual property law(IP laws). Major studies are about the feature of comprehensive IP law, rarely about the trademark law specifically.,Current study: *Features of the intellectual property rights of English
6、text and translation problems. *Compare the stylistic features of China Trademark Law Executive Regulations and Enforcement Act of the United States. *Relevance Theory in the trademark law translation.,4.content,I want to confirm the advantage and rationality of these rules in translating vocabulary
7、, sentence and textual structure translation. I use theorys three main rules to analyze the trademark laws E-C translation. I analyze at vocabulary, sentence and textual structure level. vocabulary(nouns/fidelity rule), sentence (passive voice/skopos rule) , textual structure (typical textual struct
8、ure/coherence rule),Theory,Skopos theory： The main idea is that translators should hold the thought from the perspective of the target readers during the process of translation. Consequently, the choice of translation strategies is decided by the purpose of the translation text, in order to achieve
9、a better function text. *what the function of translation text is,*what the target readers demand is,Theory Three main rules,skopos rule（目的原则）, coherence rule（连贯原则）and fidelity rule（忠实原则) 1) the skopos rule :translation strategies and methods are determined by the purpose and the intended function o
10、f the target text 2) coherence rule :translation is coherent for the target text receivers, given their circumstances and knowledge. 3) fidelity rule :bear some relationship with the corresponding source text.,5.Research methods,Case analysis 个案分析法Analyze the articles of trademark law of the Peoples
11、 Republic of China Survey method 调查法 Observation method 观察法 Literature research method 文献研究法,6.Expected conclusion The relationship: Vocabulary：nouns/fidelity rule Sentence ：passive voice sentences/skopos rule Textual structure：typical textual structures/coherence ruleI want to verify this theorys s
12、uperiority when it is applied in the trademark law translation ,by analyzing vocabularies, sentences and textual structure.,Table of Contents Acknowledgements Abstract 摘要 Chapter 1 Introduction Chapter 2 Literature Review 2.1 skopos theory-three main rules 2.2 prior study on the trademark law transl
13、ation 2.3 Practical significance Chapter 3 Stylistic Features of the trademark law 3.1 features of Vocabulary 3.2 features of Sentence 3.3 features of textual structure,Chapter 4 Three main rules appliancation in the translation of Vocabulary, sentence and text. 4.1 At vocabulary level-Nouns 4.1.1 F
14、idelity Rule in the nouns translation 4.1.2 Concrete application: Case Analysis 4.2 At sentence level-passive sentence 4.2.1 Skopos rule in the passive sentence translation 4.2.2 Concrete application: Case Analysis,4.3 At textual structure level 4.3.1 Coherence rule in the Textual structure 4.3.2 Co
15、ncrete application: Case Analysis Chapter 5 Conclusion References,References:,1王紫娟知识产权英语文本的特点及翻译问题,外国语(上海外国语大学学报)11998年第5期(总第1 17 期 2冯海霞 知识产权英语文本的特点及其翻译China Science and Technology Review 中图分类号：D9234 文献标识码：A 文章编号：1009914x(2009)8(b)一0289-02 3李阳法律英语的文体特征及其翻译M长沙：湖南出版社，1998 4中华人民共和国商标法（中英对照）Z北京：法律出版社，2007 5中国商标法执行条例( 英文版) 和美国商标法 条款执行法案的文体学考量 赵波(常州工学院学报( 社科版) 2012 年2 月第30 卷第1 期 6杜金榜 法律语言学M 上海: 上海外语教育出版社,Thanks!,
