1、vancl的网络广告策划,电商091 段超强、葛贵苏、陈自祥、滕毅,LOGO,,http:/ 正确引导舆论方向，推动品牌形象塑造让大家了解vancl是什么：凡客诚品，品牌定位的意思是凡人都是客，我们是一个诚恳的品牌。于是凡客在刚开始创牌的时候在设计和发布网络广告上就体现出了这个品牌的精准定位。,凡客董事长陈年：做服装业首个百亿元企业,网络广告的目标,目标受众群体及理念,25-35岁年龄段的年轻人；男女白领阶层和大学毕业或将毕业的学生,女性消费群众 ；一批年轻受众追求快时尚，即快速变化的时尚潮流。,简洁：简单得体的生活方式实惠：坚持一线品质、合理价位精致：致力于为互联网新兴族群提供高品质的生活,
2、年龄结构,用户结构,品牌理念,Vancl产品,独特的广告创意及广告文案,质感的外观、领带的搭配、多彩 99元的醒目价 ，清晰的展示了用户最关心的内容，带有明显鼓动性 文字描述展示了VANCL品牌以及倡导生活新方式的理念 ，特意展现原价、现价的巨大反差 ，VANCL所谓的“低价的奢侈”的核心理念。,将休闲的对对碰游戏结合到广告里面，激发网民点击欲望 。促成购买 ，网民都会忍不住点击一下的。,网络广告费用预算,Text,Diagram,Text,Text,companys products companys business companys technology companys content
3、s,ThemeGallery is a Design Digital Content & Contents mall developed by Guild Design Inc.,ThemeGallery is a Design Digital Content & Contents mall developed by Guild Design Inc.,Your text in here,Product,Product,Product,23%,50%,86%,95%,78%,18%,Company B,Company A,Vancl,Text,Text in here,Text in here
4、,Text in here,Text in here,Description of the contents,Description of the contents,Description of the contents,Description of the contents,Text,Text,Text,Diagram,Diagram,57%,Description of the contents,Description of the companys productsDescription of the companys businessDescription of the company
5、s technologyDescription of the companys contents,Title in here,Description of the contents,20.4%,Description of the companys products,20.4%,Description of the companys products,90%,Description of the companys products,38%,Description of the companys products,3D Pie Chart,Describe a vision of company
6、 or strategic contents.,Describe a vision of company or strategic contents.,Describe a vision of company or strategic contents.,Describe a vision of company or strategic contents.,Description of the products,Diagram,垂直类网站,综合门户网站,CPS联盟网站,新闻、论坛与博客,搜狐,迅雷,新闻、博客,CPS联盟模式 ext,新闻博客等,网络广告推广投放媒体,VANCL结合自身的特点以
7、及预期目标，在综合考虑效果和成本的基础上，也选择了较多的渠道进行广告投放，网络广告、搜索引擎优化、搜索引擎广告、电子邮件营销、网络广告联盟、网站销售联盟、包括杂志、报纸等传统平面媒体都有涉及。,Diagram,Content Title,Description of the contents Description of the contents,Content Title,Content Title,Description of the contents Description of the contents,Description of the contents Description o
8、f the contents,ThemeGallery is a Design Digital Content & Contents mall developed by Guild Design Inc.,ThemeGallery is a Design Digital Content & Contents mall developed by Guild Design Inc.,Diagram,Title in here,Title in here,Title in here,Step 1,Step 2,Step 3,1.Describe contents for a Step1 - Desc
9、ription of the sub contents - Description of the sub contents2.Describe contents for a Step2 - Description of the sub contents - Description of the sub contents3.Describe contents for a Step3 - Description of the sub contents - Description of the sub contents,Text in here,Diagram,ThemeGallery is a D
10、esign Digital Content & Contents mall developed by Guild Design Inc.,ThemeGallery is a Design Digital Content & Contents mall developed by Guild Design Inc.,ThemeGallery is a Design Digital Content & Contents mall developed by Guild Design Inc.,Description of the contents,Title in here,Title in here
11、,Title in here,Description of the contents,Description of the contents,Text in here,Text in here,Describe a vision of company or strategic contents.,Describe a vision of company or strategic contents.,Diagram,Text in here,ThemeGallery is a Design Digital Content & Contents mall developed by Guild De
12、sign Inc.,Title in here,Describe a vision of company or strategic contents.,Describe a vision of company or strategic contents.,Describe a vision of company or strategic contents.,Title in here,Title in here,Title in here,Diagram,Title in here,Title in here,Title in here,Title in here,Description of the contents,Description of the contents,Description of the contents,Description of the contents,Title in here,Title in here,Title in here,Title in here,Diagram,Thank You!,LOGO,,
