1、,Welcome to the new corporate design for Grundfos. As wedeveloped our concept, we also saw the need for a stronger andmodern visual appearence that would give Grundfos greaterprominence in the international arena.,Grundfos is becoming an increasingly dynamic organisation. Ourdesign programme has bee
2、n developed to take Grundfos into thefuture and meet the growing needs for a shared identity throughoutthe group, and to reflect our core business, as well as ourprofessional and international appearance. Grundfos graphicsshould send the same signal - clear and concise communicationfrom an innovativ
3、e company that the customer can depend on.,Folowing shown are some examples of implementation of the newcorporate identity.,The logo A.,An innovative and dynamic perception.,15 X,X,3X,X,1/3 X,The specially drawn logo type and the innovative screw, in therelative proportions.,The Grundfos logo A, has
4、 been vectorized and can therefore besignificantly enlarged or reduced without any loss of details aslong as it retains its visual strenght. It is possible to use the logoboth in positive and negative.,On surfaces where the space is not visually suitable for the logo A,an alternative logo B with the
5、 screw above, can be used, e.g. onvertical slim signs.,15 X4X,6X,XX,1/3 X,The specially drawn logo type and the innovative screw, in therelative proportions.,The Grundfos alternative logo B, has been vectorized and cantherefore be significantly enlarged or reduced without any loss ofdetails as long
6、as it retains its visual strenght. It is possible to usethe logo both in positive and negative.,The screw as a graphic element, slightly visible to the background(recommented tones: 8-12%). Supports the logo on e.g. stationariesand business cards, and should never appear alone, but always on thesame
7、 surface as the logo A or logo B.,The screw as a graphic element, can be used in full size or croppedas shown by the dotted line above, for use on areas with limitedheight e.g. trucks.,PA541,PA145,Concept colour: PA201,Concept colour: PA145,Corporate colour: PA541,CMYK,0-100-65-30,0-55-100-10,100-65
8、-5-45,RGBPantone,160-12-38201,225-134-27145,6-75-134541,100%,90%,80%,70%,60%,50%,40%,30%,20%,10%,PA541CMYK: 100-65-5-45PA201PA201,The Grundfos corporate colour is PA541.PA201 and PA145 are concept colours.For decoration purporses tones of PA541 and CMYK 100-65-5-45 can beused as shown in the tone st
9、rips. Tones of PA201 and PA145 are only tobe used in 100-60% and only for figures, headlines and data boxes.,GrundfosSans - Plain,ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890,GrundfosSans - Plain Italic,ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890,GrundfosSans - B
10、old,ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890,GrundfosSans - Bold Italic,ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890,The Grundfos Typeface is to be used for all text.,The corporate concept BETHINKINNOVATE enables us to tell thewhole story of Grundfos. It embod
11、ies all our Grundfos values and atthe same time it consists of three factors that can createindependent images and colours to further support the of contents.,The corporate concept BETHINKINNOVATE is a vectorizedgraphic element and can therefore be significantly enlarged orreduced, It works in both
12、positive and negative.,It should never be modified or imitated by using another typeface.,The three concept colours:,red: BE, yellow: THINK and blue: INNOVATE,The colours will be used in various ways, more or lessdominant, but always with one distinct colour.,,On corporate stationary the logo A, is
13、placed in the top rightcorner, in a corporate blue. The pay-off is placed in the lower leftcorner in a box that makes up 1/10 of the total height.,The screw is used as an extra graphic element, providing thestationary dynamic.,Kim KlastrupM.Sc.,MBAManaging Director,GRUNDFOS A/SPoul Due Jensens Vej 7
14、DK-8850 BjerringbroDenmark,Jens HansenHead of departmentPhone: +45 8668 1400Fax: +45 8668 2224E-mail: ,GRUNDFOS A/SPoul Due Jensens Vej 7DK-8850 BjerringbroDenmark,Jens HansenHead of departmentPhone: +45 8668 1400Fax: +45 8668 2224E-mail: ,GRUNDFOS ABP.O. Box 63 (Angeredsvinkeln 9)SE-424 22 AngeredS
15、weden,Phone: +46 771-32 23 00Direct: +46 31-332 23 32Fax: +46 31-331 94 61Mobile: +45 709-92 23 32Private: +46 31-708 59 09Fax: +46 31-708 59 08E-mail:,On corporate business cards the negative logo A, is placed in thelower right corner, in a corporate blue box that makes up 1/5 of thetotal height. T
16、he pay-off is placed in the lower left corner.The screw is used as an extra graphic element, providing thebusiness card dynamic.,GRUNDFOSA/S,PoulDueJensensVej7,DK-8850Bjerringbro,Denmark,GRUNDFOSA/S,PoulDueJensensVej7,DK-8850Bjerringbro,Denmark,GRUNDFOS A/S,Poul Due Jensens Vej 7DK-8850 Bjerringbro,
17、Denmark,On corporate envelopes the positive logo A, is placed in the lowerleft corner, in corporate blue. The pay-off is placed in the top leftcorner, in corporate blue. The screw is used as an extra graphicelement, providing the envelopes dynamics.,Every printed matter is divided in 10, both horizo
18、ntally and vertically.Futher on the outer 1/10 is divided into 4 to provide some flexibillity.,V71604400900,GRUNDFOSXXXXXXXXXXXXXXXXXXXXGRUNDFOS in Grundfos Sans Semi Light capital letters 16 pt.Title in Grundfos Sans Bold capital letters 16 pt.Both in negative.If the line is longer than 1/2 of the
19、widthit should be divided and placed in 2 lines in 21 pt leads,Grundfos (Ireland) LimitedUnit 34,Stillorgan Industrial Park,Blackrock, Co. DublinTelephone: 2954926 Fax: ,2 1/2 X,2 1/2 X,2 1/2 X,V71604400900,GRUNDFOS DOSINGIn case of back page in one colour is wanted, there must be negative 1 pthoriz
20、ontal line, at 1/10 at the top and 1/10 at the bottom of the page.PRODUCT SHEETS AND BROCHURESIn blue, yellow and red colours.The headline is placed to the right, left or centred in the photo/picturefield. Should always be in a larger font size than the Grundfos title.Can be in positive, negative or
21、 percentage of the background colour.However, min. 60% in yellow and red colour choice. In case of front orback page in one colour wanted, there must be negative 1 pt horizontalline, at 1/10 at the top and 1/10 at the bottom of the page.1-3 addresses in 7/8 pt Grundfos Sans Plain.Min. Last address l
22、ine must maintain lower edge with the Grundfos is placed at the lower 1/4 of the 1/10 part.If only is written, this maintains lower edgewith the Grundfos logo.,Grundfos NordGrundfos GMBHRegionalzentrum NordAm Heideberg 4D-15806 Gro M,Grundfos WestGrundfos GMBHRegionalzentrum WestSchlterstrae 33D-4
23、0699 Erkrath,Grundfos SdGrundfos GMBHRegionalzentrum SdKunigundenstrae 3D-90438 Nrnberg,V71604400900,being responsible is our foundationthinking ahead makes it possibleinnovation is the essenceOnly brief English BTI text at the top of product group brochures.If one-coloured back page is wanted, ther
24、e should be negative horizontalline in 1 pt at 1/10 at the top and 2/10 at the bottom.,PRODUCT GROUP BROCHURESIn blue, yellow or red colours.,GRUNDFOS DOSING,Max. 6 addresses in 7/8 pt Grundfos Sans Plain.Last address line maintains lower edge with Grundfos is placed at the lowest 1/4 of the 1/10 p
25、art.If only is written, this maintains lower edgewith the Grundfos logo.,The headline is placed to the right, left or centred in the photo/picturefield. Should always be in a larger font size than the Grundfos title.Can be in positive, negative or percentage of the background colour.However, min. 6
26、0% in yellow and red colour choice. In case of front orback page in one colour wanted, there must be negative 1 pt horizontalline, at 1/10 at the top and 2/10 at the bottom of the page.,Grundfos NordGrundfos GMBHRegionalzentrum NordAm Heideberg 4D-15806 Gro M,Grundfos WestGrundfos GMBHRegionalzentru
27、m WestSchlterstrae 33D-40699 Erkrath,Grundfos SdGrundfos GMBHRegionalzentrum SdKunigundenstrae 3D-90438 Nrnberg,V71604400900,being responsible is our foundationthinking ahead makes it possible,GRUNDFOS DOSING,innovation is the essenceBrief English BTI text in top or long versioned BTI texton back pa
28、ge of system and concept brochures.SYSTEM AND CONCEPT BROCHURESOnly in corporate blue colour.The headline is placed to the right, left or centred in the photo/picturefield or below this field. Should always be in a larger font size thanthe Grundfos title. Can be in negative or percentage of the blue
29、 colour.In case of front or back page in one colour wanted, there must be negative1 pt horizontal line, at 2/10 at the top and 3/10 at the bottom ofthe front page.One address in 7/8 pt Grundfos Sans PlainMinimum Last address line maintains lower edge with Grundfos is placed at the lowest 1/4 of the
30、 1/10 part.If only is written, this maintains lower edgewith the Grundfos logo.GrundfosPoul Due Jensens Vej 7DK-8850 BjerringbroPhone +45 87 50 14 ,V71604400900,GRUNDFOS DOSINGBrief English BTI text in top or long versioned BTI texton back page of system and concept brochures.responsibleBeing respo
31、nsible is our foundation. We know that we have a responsibilitytowards the people who are Grundfos, towards the innovative soul of Grundfos,as well as towards the surrounding world. Whatever we do, we make sure thatwe have a firm and sustainable basis for doing it.aheadThinking ahead makes the innov
32、ations possible. We encourage a certainGrundfos way of thinking which is founded upon the belief that everyone mustcontribute by using his or her judgement and foresight. We are looking forcommitment and ideas in everything we do in order to make the best solutions.We think and then we act.Innovatio
33、n is the essence. It is the innovations that make Grundfos unique.We stand out because of our ability to constantly create new solutions to theever-changing demands of the pump business. We meet every challenge andwe are never afraid of taking the initiative remaining true to our ideals callsfor ren
34、ewal. Innovation is the soul of Grundfos.One address in 7/8 pt Grundfos Sans PlainMinimum Last address line maintains lower edge with Grundfos is placed at the lowest 1/4 of the 1/10 part.If only is written, this maintains lower edgewith the Grundfos logo.GrundfosPoul Due Jensens Vej 7DK-8850 Bjer
35、ringbroPhone +45 87 50 14 ,SYSTEM AND CONCEPT BROCHURESOnly in corporate blue colour.The headline is placed to the right, left or centred in the photo/picturefield or below this field. Should always be in a larger font size thanthe Grundfos title. Can be in negative or percentage of the blue colour.
36、In case of front or back page in one colour wanted, there must be negative1 pt horizontal line, at 2/10 at the top and 3/10 at the bottom ofthe front page.,V71604400900,Field for photo/pictureAddresses in 7/8 pt Grundfos Sans PlanWith Last address line maintains lower edge with Grundfos is placed a
37、t the lowest 1/4 of the 1/10 part.CORPORATE BROCHURESHeadquarters,Grundfos Management A/SDK - 8850 BjerringbroDenmarkTel.: + 45 87 50 14 00E-mail: The Grundfos GroupNorthern EuropeTel.: + 45 87 50 50 50GermanyTel.: +49 (0) 211 92 96 90Eastern EuropeTel.: + 42 62 46 883-0Southern EuropeTel.: + 39 2 9
38、5 83 81 12North AmericaTel.: +1 913 227 3400South AmericaTel.: + 55 41 668 3555Asia & PacificTel.: + 65 861 5381Australia & New ZealandTel.: +61 8 8461 4611JapanTel.: +81 53 428 47 ,Only corporate in blue colour.The headline is placed to the right, left or centred in the photo/picturefield or below this field. Should always be in a larger font size thanthe Grundfos title. Can be in negative or percentage of the blue colour.In case of front or back page in one colour wanted, there must be negative1 pt horizontal line, at 2-3/10 at the top and 5-6/10 at the bottom ofthe front page.,
