1、Public Relations 公关宣传,Multiple PR Executions多元公关传播手段,Advertorial 广告文稿 Fashion Spread 时尚大篇 Product Feature 产品特写 Brand Feature品牌特写 Collection Write-up 系列特写 Promotion Tie-up 传媒优惠促销合作 Special Event Sponsorship 赞助特别活动,International Fairs 国际展销会,Every year, camel active actively participates in Internation
2、al trade fairs每年camel active 积极参与国际知名的展销会,Bread & Butter Fair, Barcelona Spain西班牙巴塞罗那Bread & Butter展销会,GDS Fair（footwear)，Germany德国GDS 鞋子展销会,Basel Watch Fair, Switzerland瑞士Basel钟表展销会,行销建议计划,A & P should be focused in 4 main areas广告和宣传需注重于4个领域: i. Men Fashion lifestyle Magazines男士时尚生活杂志 ii Travel & A
3、irlines Magazines 旅游和航空杂志 iii Car Magazines (Mens Hobbies) 汽车杂志（男士嗜好） iv Influential blogs: online check to find what are the leading fashion, travel, car related blogs, tied-up with the bloggers for further exposure有领导性或很受欢迎的博客，与权威的时尚，旅游，汽车或相关的博客合作来提高曝光-Bloggers are an emerging online news reportin
4、g trend - 博客是非常受欢迎的网上资讯传播趋势 -China online usage is very high 中国市场的上网路也很高-专注以上4个领域的曝光,Brand Presence Internationally 品牌国际地位有必要要强调品牌是一个国际性和高品质的品牌通过以下的方法来传达品牌的国际性的讯息:Participation in international events: Bread & Butter, GDS, Basel Fair参与国际展销会Opening of London Westfield store伦敦开设新店Profile on Internatio
5、nal Creative Director, Johannes Fisher国际创意总监的背景和介绍Communicated to end consumers via POS materials, Ad, PR通过POS站牌，广告和公关来宣传品牌的国际性身份通过与吉普车的关系，吉普说它们的品牌在美国有很高的知名度吉普说camel active再抄吉普的风格目前，camel active是一个国际品牌，市场上还不是很多人知道加上，市面上出现很多假骆驼的品牌，使我们的顾客怀疑到底我们是真的骆驼还是假的骆驼,针对假骆驼品牌的策略,原创皮具产品的贴纸sticker贴在产品的吊卡上顾客可以在UV灯泡下看
6、到 C 标志通过原创皮具产品贴纸强调：camel active 骆驼动感是一个国际原创品牌消费者也对骆驼动感更有信心，印象深刻主要是针对所有皮具产品项目：鞋子，包袋，配饰,原创皮具产品贴纸,在UV灯泡下可以看到C标志,在每一个销售点展示原创皮具产品的说明站牌，品牌简介,Thank you！谢谢！,pOXLp7v0djZKylHSJr3WxBmHK6NJ2GhiBeFZ7R4I30kA1DkaGhn3XtKknBYCUDxqA7FHYi2CHhI92tgKQcWA3PtGZ7R4I30kA1DkaGhn3XtKknBYCUDxqA7FHYi2CHhI92tgKQcWA3PtGshLs50cLmT
7、WN60eo8Wgqv7XAv2OHUm32WGeaUwYDIAWGMeR4I30kA1DkaGhn3XtKknBYCUDxqA7FHYi2CHhI92tgKQcWA3PtGZ7R4I30kA1DkaGtgKQcWA3PtGZ7R4I30kA1DkaGhn3XtKknBYCUDxqA7FHYi2CHhI92tgKQcWA3PtGshLs50cLmTWN60eo8Wgqv7XAv2OHUm32WGeaUwYDIAWGMeR4I30kA1DkaGhn3XtKknBYCUDxqA7FHYi2CHhI92tgKQcWA3PtGZ7R4I30kA1DkaGhn3XtKknBYCUDxqA7FHYi2CHhI92tgKQcWA3PtGshLs50cLmTWN60eo8Wgqv7XAv2OHUm32WGeaUwYDIAWGMes02GshLs50cLmTWN60eo8Wgqv7XAv2OHUm32WGeaUwYDIAWGMes02dLPqafkFGlzcvv2YiRQYHbhR8AI1LKULh3xvjDzkEAMGr8xbwF1bH1oIM30E7xp,
