1、小学资源网投稿邮箱 : Unit 8 Are You a Milkman?Teaching Objective： Master the key words and structures, and see why this generation starts young in the US. From the example of Joe Lampson, the students should learn something about the youth of the country and how some of them start their own businesses and be
2、come successful in life.Vocabulary：Calculate plead finance drop out credit card handle decade instinct meet ones needs living expenses involve enterprise investment launch explorer survey Structure：would rather than Skills： Pre-reading skillsReading about neighbourhood resourcesCover letterTeaching
3、Procedures：Lead In Activity; Study of the Text; Study of Words and Phrases; Study of Reading Skills; Study of Practical Reading; Study of Practical Writing一、Lead In1. CEOs (chief executive officers)CEOs are among the highest paid workers; however, long hours, considerable travel, and intense pressur
4、e to succeed are common. The formal education and experience 小学资源网投稿邮箱 : of CEOs varies as widely as the nature of their responsibilities. Keen competition is expected because the prestige and high pay attract a large number of qualified applicants. 2. Credit Card A credit card gives you the power t
5、o buy goods or services now and pay for them later. It represents an approval by a bank or company to use their money. Credit card issuers are usually banks, even though the card may bear another company name or logo. The name of the issuer appears somewhere on the card. Trade names such as VISA and
6、 MasterCard are not actually card issuers. They are termed “membership associations.” Banks use them for their payment processing services, policy setting and marketing assistance.3. Stanford UniversityOne of the most prestigious universities in the world, Stanford University, a privately funded uni
7、versity, situated on an expansive and picturesque campus in suburban California, offers comprehensive undergraduate and graduate education programs as well as hosting a world-renowned medical center and a wide variety of research facilities and community outreach projects. It has a reputation among
8、students as being a relaxed, fun-loving, warm-weather alternative to the Ivy League schools of the east coast. 4. The Chinese “Bill Gates”小学资源网投稿邮箱 : Chen Tianqiao, known as “the Chinese Bill Gates,” is the head of Chinas leading on-line game operator “Shanda Networking.” This 30-year-old billionair
9、e Chen, together with four friends, started his own Internet company at the age of 26. Three years later, his company has 68 percent of the domestic Internet game market. Chen has become a legendary figure in the minds of millions of Chinese young people. 5. Fortune MagazineJust as Wall Street is an
10、 icon to the investment community, Fortune magazine is one to its readership. Columns include features on the marketplace, tech movers and shakers, career trends, U.S. politics, and even European business. Readers also look forward to the annually updated Fortune lists, which include the “40 Richest
11、 Under 40,” “Most Powerful Women,” and the “Fortune 500,” an exclusive collection of companies whose employees are undoubtedly Fortune readers as well. 6. Topic-related Words and Phrases Current capital: the part of a companys capital that is used for day-to-day operations. It is desirable that comp
12、anies maintain substantially more current assets than current liabilities（债务、负债）.Value-added tax (VAT)（增值税）: It is levied on two categories: (1) Goods which can be refunded to tourists 小学资源网投稿邮箱 : to encourage tourism. The Goods comprise: apparel, cosmetics, gifts, etc. Value-added tax could reach u
13、p to 20% on goods. (2) Services which can be refunded to Corporates and Institutions to encourage business. Value-added tax could reach up to 25% on services.二、Text AnalysisParagraphs Main IdeasPara. 1Joe Lampsons decision surprised his father. Para. 2Joe Lampsons program improved the trading situat
14、ion in business.Para. 3No investment in Lampsons company at first.Para. 4Joe Lampson was once heavily in debt.Para. 5Joe Lampson became very successful. Para. 6The situation of todays Trilogy Development Group. Para. 7The contemporary trend in the American youth.Para. 8-9The young Americans dreamed
15、of owning their businesses.三、Read In小学资源网投稿邮箱 : Do you know what the young Americans are dreaming of? Starting up their own businesses. Joe Lampson was one of those who have achieved great success.dream of: imagine sth. 梦见，梦想Some people dream of success while others wake up and work hard at it.start
16、 up: begin a career, working life, etc. 开始从事事业、工作等start up a new bus company 建立新的公共汽车公司achieve v. perform or carry out with success; accomplish胜利完成；实现Charles A. Lindbergh achieved a great success by flying the first nonstop solo flight across the Atlantic.The university has achieved all its goals th
17、is year.“No,” Joe said quietly. “In software being first is everything.” Paraphrase:Turning down his fathers request, Joe Lampson insisted that a leading position in the software business is a key factor in his career journey. drop out: leave school, university, etc. without finishing it中途退学She got
18、a scholarship to Cambridge but dropped out a year later.Yet buying and selling the lifeblood of business 小学资源网投稿邮箱 : was still being done by instinct.Paraphrase:Companies do business with most customers instinctively trading is the key factor.streamline v. improve efficiency of; modernize 改善效率；使现代化
19、We must streamline our production procedures.Banks told him to get lost.ParaphraseBanks told him to go away.enterprise n. a business organization 企业，公司He successfully managed a state-owned enterprise. So he turned to the great investment bank of his generation: plastic.ParaphraseFinally Joe Lampson
20、had to overdraw his credit cards, which are known among people of his age as a big investment bank.turn to: go to sb./sth. for help, advice, etc. 向某人/某事物寻求帮助或指教The child turned to his mother for comfort. 小学资源网投稿邮箱 : Since then, orders from other Fortune 500 companies have flooded in.Paraphrase:After
21、 that, other companies among the Fortune 500 companies sent a large number of orders to Trilogy.flood in: come to or arrive at in great quantities or numbers大量地涌到Applications flooded into the office. close to: nearly, similar to 将近 close by 在附近Its close to twenty past one. trait n. a distinguishing feature 特征marked Japanese traitscf. quality n. 1) a personal trait, especially a character trait品质someone with few redeeming qualities 2) degree or grade of excellence 品质；性质a watch of good quality 四、SummaryCf. the teachers book五、Exercises
