1、CENTURY BUSINESS ENGLISH,,大连理工大学出版社,阅读教程（基础篇I）（第四版）,世纪商务英语,主编：王洗薇,Unit Two Making Introductions,,大连理工大学出版社,Business Language,In this unit were going to have a look at the proper etiquette of making introductions. The practical reading will enable you to design a business card for yourself. Of course
2、 you will also continue to learn some reading skills about how to guess the meaning of new words from context clues.,Business Language,Reading Skill Focus,Words and Expressions,Practical Reading,Comprehensive Reading,Reading Skill Focus,Context Clues (2),In this unit, lets discuss the Restatement/Sy
3、nonym Clues and Example Clues.Restatement/Synonym CluesIn sentences there are usually phrases or clauses that repeat the idea of the unknown word. In other words, the phrase says the same thing as the unknown word. Sometimes, two adjacent sentences express similar meanings, thus it is possible to gu
4、ess the unknown word.,Reading Skill Focus,The unknown word may follow these clues:,Reading Skill Focus,Example Clues In some sentences we can guess the meaning of an unknown word by the example given in the sentence. This is because most examples given in the sentences explain the unknown word. The
5、clue words are as follows:,Reading Skill Focus,AGuided Practice,Sample 1Spontaneously, that is, without planning, the students lifted the teacher onto their shoulder.Clue word: that is从“that is” 这个重述/同义线索可以分析出“without planning” 就是 “spontaneously” 这一词的词义“自发的”。,Reading Skill Focus,Sample 2The little b
6、oy enjoys all kinds of beverages, such as milk, cola, coffee, juice and tea.Clue word: such as从“such as”引出的例子“milk, cola, coffee, juice and tea”可以看出“beverage”是各种饮品的总称。,Reading Skill Focus,BLets Try,Try to figure out the Chinese meaning of the underlined words in the following sentences and identify
7、what the clue words are.X-ray therapy, that is, treatment by use of X-ray, often stops the growth of a tumor.,that is,Clue word:_,疗法,therapy:_,Reading Skill Focus,2. He has no concept of what is ethicalno idea of what is right and wrong., (dash),Clue word:_,道德的,ethical:_,3. The new tax law supersede
8、s, or replaces, the law that was in effect last year.,or,Clue word:_,代替,supersede:_,Reading Skill Focus,4. Before the main business of a conference begins the chairman usually makes a short preliminary (i.e. introductory) speech. In other words, he says a few things by way of introduction.,i.e. , in
9、 other words,Clue word:_,开端的,preliminary:_,Reading Skill Focus,Another habit which can slow your reading is called “subvocalization”. In this case,your lips do not move, but you still“hear”each word in your head as you read silently.,in this case,Clue word:_,默读,subvocalization:_,Reading Skill Focus,
10、George was one of my most diligent students; he was willing to spend hours working on mastering a new subject.,(semicolon),Clue word:_,勤奋的,diligent:_,Reading Skill Focus,7. Well-off Americans consume a lot of alcohol in the form of cocktailmixtures based on spirits like whisky, gin and vodka.,like,C
11、lue word:_,酒类饮品,spirit:_,Reading Skill Focus,8. Finally the enemy surrendered. They threw down their weapons and walked out of thehouse with their hands over their heads.,(the next sentence),Clue word:_,投降,surrender:_,Reading Skill Focus,9. Young people who are just starting their households often s
12、pend some of their money on appliances, for instance, refrigerators and televisions.,for instance,Clue word:_,家用电器,appliances:_,Reading Skill Focus,10. Defined most broadly, folklore includes all the customs, beliefs and traditions that people have handed down from generation to generation.,include,
13、Clue word:_,民俗,folklore:_,Comprehensive Reading,Text A Introductions, Greetings, and Titles in Business,When greeting others in business context, a handshake is acceptable around the world. However, the strength, length, and of a handshake will vary by culture. Of course, Japanese will still to each
14、 other and it is advisable for foreign visitors to bend slightly when shaking hands.,duration,duration 持续的时间,bow,bow 鞠躬，欠身,握手将会成为世界各国所能接受的问候方式。然而，握手力度、长度、持续时间会因文化的差异而不同。当然了，日本人仍旧彼此鞠躬，对于外国访客来说握手的时候稍微鞠躬也是可取的。,Comprehensive Reading,Mexicans who know each other will and East Europeans may kiss. In many
15、European countries it is common to shake hands with everyone in the room before and after each business meeting.Business card exchanges are an important part of any international business meeting,hug,hug 拥抱,彼此认识的墨西哥人行拥抱礼，东欧人行亲吻礼。在欧洲的许多国家，大家通常在每次商务会议之前和之后与人握手。,在任何一场国际商务会议中，交换名片都是一个非常重要的环节。,Comprehens
16、ive Reading,include where to keep your cards, which languages the card should be in, and what to do with the business card once you have received it. One rule to follow: always bring five times more cards than you think you will need. To explore the nuances of a business card exchange, we will exami
17、ne the exchange as by an American in Japan.,Variations,variation 变化变动,carried out,carry out 执行，贯彻,区别在于名片放在哪，名片上应用哪些语言，你收到名片时应如何处理。有一条规则可遵循：永远带着比你认为你需要的数量多五倍的名片。要想了解交换商务名片的细微差别，那就看一下一个美国人在日本的经历吧。,Comprehensive Reading,First, the cards should be in English on one side and Japanese on the other side. I
18、t is important that the company and title be prominently positioned. The cards should be kept in a . Never keep the cards in a wallet or a pocket-book. The presentation of the card is done at the beginning of the meeting. Cards are presented with the givers name (Japanese side) facing the .,card hol
19、der,card holder 名片夹,recipient,recipient 接受者,首先，名片的一面应该是英语，另一面是日语。重要的是公司名字和头衔应该放在显著的位置。名片应该放在名片夹里再放在衬衫或上衣口袋里。不要把名片放在皮夹或钱袋里。赠送名片要在会议开始的时候进行。赠送者的名字（日语面）要朝上，面向名片接受者。,Comprehensive Reading,The card can be delivered by one or preferably two hands by a slight bow. On of a card, it should be studied careful
20、ly to determine the of the person the executive is meeting. Since meetings usually involve more than one person, each card received should be placed on the table, like an open , in front of the recipient so that the executive can tell who he or she is speaking with.,accompanied,accompany 伴随；陪伴,recei
21、pt,receipt 收到；收据,status,status 身份，地位,deck of cards,deck of cards 一副纸牌,可以一只手，但最好用两只手稍微鞠躬的方式递名片。接到名片后，应细读以确定你所面见人的身份。因为通常与会者不止一个人，收到的每张名片应置于桌子上，像打开着的纸牌一样，放在接受者的面前，这样主管就能知道和他说话的人是谁。,Comprehensive Reading,The recipient should avoid placing them in ones wallet or writing on them in the presence of the gi
22、ver. The business card is the of the organization; therefore it should be treated with the utmost respect.As a general rule, use peoples titles when on international business. Learn the appropriate titles for each country.,embodiment,embodiment 体现,接受者不要搅乱名片，或把名片放到钱夹里、或当着赠与人的面在上面写字。名片代表该公司，是公司的象征，因此，
23、它极应受到尊重。,通常，在国际商务交往中会使用头衔。因此了解每个国家相应的头衔是必要的。,Comprehensive Reading,People with Ph.D.s should always be referred to as “Doctor”. In many countries, people will be referred to by their titles only. For example,“Chief Engineer, can you tell us how this operation works?”The use of first names in busines
24、s will also vary by country and age. Be to these differences.,alert,alert 留心的，警惕的,有博士学位的人应该称呼其为博士。在许多国家，谈及某人只会用他们的头衔。比如：“总工程师，您能告诉我这是如何操作的么？”商务活动中，名字的使用因国家和年龄而不同。一定要留心这些差异。,Comprehensive Reading,Task 1 At the very beginning of this unit, youve learned the techniques of guessing the meaning of unfami
25、liar words from context clues. Read Text A and choose the most probable meaning for the following words, and explain the clues.,vary (Para. 1, Line 3): A. be different B. be similarC. be acceptable,_,A,根据常识判断，不同国家的礼节是不一样的，因此可以判断vary的意思是“不同”。,Clue:,Comprehensive Reading,2. bend (Para. 1, Line 4):A. s
26、tandB. smile C. bow,C,_,前半句表明，日本人见面“bow to each other”，外国人与日本人见面时要“bent”，因此可以推断，bent和bow是同义词，是鞠躬的意思。,Clue:,3. nuance (Para. 2, Line 5): A. similarity B. nature C. slight difference,C,_,上文提到，交换名片的礼节的不同(variation)包括几个方面。此句说到“explore the nuances”，应该是探索不同之处的意思，因此可以推断，C是正确答案。,Clue:,Comprehensive Reading,
27、4. utmost (Para. 3, Line 15): A. little B. maximumC. some,B,_,上一句表示，名片是公司的象征，因此可以推断，对待名片应该非常尊敬，因此正确选项为B。,Clue:,Comprehensive Reading,5. refer to (Para. 4, Line 3): A. to mention or to speak aboutB. appointC. represent,Comprehensive Reading,A,_,线索词for example后面的例子表明，在某些国家用title来指称其他人，因此可以推断，refer to的
28、意思是“指，提到”。,Clue:,Task 2 Read Text A again and decide whether the following statements are True or False.,The way of dealing with business cards is nearly the same.2. People should always bring five more cards than they think they will need.The name of the company and the title of the person should b
29、e on a card.,( ),F,Comprehensive Reading,( ),F,( ),T,The recipients should place the cards in their wallet when they receive cards.5. People should be careful in using ones first name.,( ),F,Comprehensive Reading,( ),T,Comprehensive Reading,Task 3 Complete the following table according to Text A.,A
30、handshake,_,bow,_,hug,_,kiss,_,Comprehensive Reading,Business cards should be kept in a card holder in the vest or jacket pocket.,_ _,Business cards should be presented at the beginning of the meeting.,_ _,Business cards should be presented with the givers name facing the recipient.,_ _ _,Business c
31、ards should be delivered by one or preferably two hands accompanied by a light bow.,_ _ _,Comprehensive Reading,Business cards should be treated with the utmost respect.,_ _,on international business.,_,Ph.D.s,_,Comprehensive Reading,Task 4 Word Formation LearningSuffix（2）,The following suffixes can
32、 be found in Text A.,Comprehensive Reading,Comprehensive Reading,Now, read Text A carefully, locate the words in the text that contain one of the above-mentioned suffixes, then tell the part of speech and the meaning of each word.,1. -th(Para. 1, Line 3)(Para. 1, Line 2),strength,_,length,_,2. -atio
33、n(Para. 1, Line 2)(Para. 2, Line 2)(Para. 3, Line 4)(Para. 3, Line 14)(Para. 4, Line 5),duration,_,variation,_,presentation,_,organization,_,operation,_,Comprehensive Reading,3. -ent/-ant(Para. 2, Line 1)(Para. 3, Line 2)(Para. 3, Line 6)4. -ment(Para. 3, Line 14),important,_,prominently,_,recipient
34、,_,embodiment,_,Comprehensive Reading,Task 5,Fill in each of the blanks with an appropriate form of the word given.,1. varyThe medical tests showed some in the babys heart rate. (2) My taste in classical music widely, but I usually prefer Mozart or Brahms. (3) The author gave reasons for having writ
35、ten the book. (4) Work on the production line is monotonous (单调的) and lacks .,variation,_,varies,_,various,_,variety,_,Comprehensive Reading,2. receive Lund was the first female of an artificial heart.(2) She picked up the and dialled his phone number.(3) You have been in of unemployment benefit for
36、 two months.(4) Members of Parliament a 4.2% pay increase this year.,recipient,_,receiver,_,receipt,_,received,_,Comprehensive Reading,3. presentThe of prizes and certificates will take place in the main hall.(2) He the report to his colleagues at the meeting.(3) Hes usually quite polite in my .(4)
37、BBC News is reporting the death of Yorkshire Television Richard Whitely.,presentation,_,presented,_,presence,_,presenter,_,Comprehensive Reading,4. longShe to see him again.(2) He who laughs last, laughs .(3) She gazed at the cakes in the shop window.(4) He is unable to concentrate on his work for a
38、ny of time.,longed,_,longest,_,longingly,_,length,_,Comprehensive Reading,Task 6 Fill in the blanks with the words given below. Change the form where necessary.,Prominently determine receipt alert advisable deliver appropriate accompany utmost involve,The of policy is not your businessyour job is to
39、 carry it out.2. We listened with the interest to this extraordinary statement.,determination,_,utmost,_,Comprehensive Reading,3. Marys photo was displayed in a position on the piano.4. He asked them to be to any possible danger.5. His bright clothes were not for a funeral.6. We can the goods to you
40、r door.,prominent,_,alert,_,appropriate,_,deliver,_,Prominently determine receipt alert advisable deliver appropriate accompany utmost involve,Comprehensive Reading,7. Will you me in drinking a glass of wine?8. The booking of the guestroom will be made on of a deposit.9. It is to write a career obje
41、ctive at the start of your resume.10. School officials said they welcome parental,prominent,_,alert,_,appropriate,_,deliver,_,Prominently determine receipt alert advisable deliver appropriate accompany utmost involve,Comprehensive Reading,Text B Making Introductions Correctly,Making introductions ca
42、n be one of the most stressful aspects of good . A sense of confidence and knowing the correct procedures involved in various types of introductions are a must. While one usually knows to use the correct honorific title when making formal introductions, one is often unsure which person should be introduced first. 1 Or, is there a ?,etiquette,etiquette 礼仪,礼节,guideline,guideline 指导方针，准则,介绍可能是礼节中让人比较紧张的一个方面。在介绍过程中必须自信，并且要了解各类介绍的正确程序。虽然人们知道在正式场合介绍的时候要正确使用尊称，但是人们经常不确定应该先介绍哪个人。有没有什么规则可循？或者说，是否有一个规则？,
