1、Unit 7 Product Presentations,P83 Microwave ovens (B: Buyer; S: Salesgirl) S: Can I help you, Sir? B: Id like some information about your microwave ovens. S: OK. What would you like to know? B: Whats your most popular model? S: Well, our most popular model is the B414. here, this one. As you can see,
2、 it looks good and the price is low. B: Whats the target market? S: Its for people with small kitchens. B: I see. How many colors? S: It comes in 3 colorswhite, black and grey. The white one is the best seller. B: Does it have any special features? S: Yes, its user-friendly design. You can try it to
3、 see. Its easy to operate.,B: Hmm, how about the warranty? S: 12 months. B: And how much is it? S: The trade price is 48 US dollars. B: Thats not bad. One more question: what about delivery? S: We can deliver within 5 days. B: OK. Thank you. Ill get back to you.,A videophoneDo you have friends or fa
4、mily members you would like to see more often? When you phone colleagues, would you like to see their faces? The Via TV Desktop videophone means that you can! As you can see, its small, elegant and ideal for the office or home, even for business trips. Its very easy to set up: all you need is a touc
5、h-tone phone. You dont need a computer or any special software. Its also very easy to use, as easy as making a normal telephone call.The Via TV Desktop videophone has many features. First, it has full-color motion video which means you can see the other persons gestures and changes of expression. Th
6、e picture quality is excellent.,Second, it has an adjustable picture setting that enables you to change the mode to get an ideal image even for viewing designs or documents. Third, its audio quality is exactly the same as a normal telephone call. In addition, the Via TV Desktop videophone has a prev
7、iew mode so that you can check what you look like before the other person sees you! And finally, the privacy mode is an important feature. You can use it to block the image but keep the voice connection.Now, of course, just as any means of communication, its worthwhile to have a set. We have a speci
8、al offer on at the moment, so now is the time to buy the Via TV Desktop videophone. Put yourself in the picture.,Key: ViaTV Desktop Videophone Appearance: small and elegant User-friendliness: easy to set up: all you need is a touch-tone phone; as easy to use as making a normal telephone callSpecial
9、features: full-color motion video; adjustable picture setting; good audio quality; preview mode; privacy modeMethods of promotion: on a special offer,Video 1 Which one is better? (Helen White comes into an office furniture retail store. The shop assistant David Brown meets her) David: Good morning.
10、Helen: Good morning. Have you got that Canon iR2270 photocopier? David: Yes, madam. Its right here. Helen: Great! How much is it? David: Let me seeiR2270, hmm, $2,450 Helen: Ooh, its not cheap! David: Yes, the price is a bit high, but it makes the best copies in the shortest time. It has been the be
11、st-seller for 3 months. Helen: I know its good. We have one in our office. But Im afraid my boss wont like the price. Can you give discounts for bulk? We want to buy 4 0f them. David: In that case, we can cut the price to $2,330. Helen: $2,330. Thats about a 5% discount. Right? David: Yes, thats the
12、 lowest price we can offer. Helen: OK. How long is the warranty? One year?,David: Three years from the date of purchase. Helen: Good. How about its after-sales service? You know, photocopiers have jamming problems all the time. Its a real nuisance! David: l can assure you that you wont have much pro
13、blems with this modelBesides, we offer free on-site service for the length of the warranty. And then $150 a year after that. If theres something wrong with the machine, just contact us. Well send a technician over as soon as possible. Helen: Good. And what about the guarantees? David: Well, theres a
14、 7-day money-back guarantee if youre not satisfied with the machine. Or if you have any problems, just bring it in and you can have a refund. Helen: Fine. Oh, one more thing. How soon can you deliver them to our office? David: Well, Im afraid theres a slight delay on orders at the moment. We could s
15、end them to you at the end of the month. Helen: You mean we have to wait for 3 weeks!,David: Im afraid so.Helen: You mean we have to wait for 3 weeks! David: Im afraid so. Helen: That w be too late! We need them next week. David: Er, how about this one, iR2010? We have plenty of this in stock. lf yo
16、u place the order now, you can have them by tomorrow at noon. Helen: I dont know. How does it compare with iR2270? David: they are a similar size and have similar functions. The only difference is iR2270 can Print 22 copies a minute, while iR2010 prints 2 copies less. Helen: That doesnt matter. How
17、much is this one? David: $2,200 each, if you buy 4 Helen: $2,200. Thats David: Thats $130 less than the iR2270 Helen: Sounds not bad. I thing we could have these. David: Do you want to place your order now? Helen: Yes. But can you first show me how it works? David: Sure. You see these buttons here?,
18、Key: 1. price, discount, after-sales service, money-back guarantee, delivery, warrantyPrice Warranty Capacity Service Contract Money-back Delivery(pages per guaranteeminute) $2,330 three years 22 free for three years Seven days within three $ 150 / yr weeksafter three years $2,200 20 within 24 hours
19、,Video 2 It does more than you expect! (Tiger Braun, a project manager, is presenting a product to his sales staff.) (The underlined sentences are spoken by one or some of the sales staff.)Hello! Am I late? No, its 5 to 9. Good! Have you seen the brochure on the desk? Yes! Thank you all for making i
20、t here. I know you are busy at this time of the year. Can I take this opportunity to wish you all a merry Christmas? Merry Christmas! Merry Christmas!,So, everybodys here! Good, then Ill get started. Ive invited you here today to present to you the latest model of our smart phoneI would like to brie
21、fly run through the 3 Ps for the new modelthe Product, the Place, and the Price. Please, stop me whenever youve got a question.To start with, Ill focus on the features of this new model. Please look at the screen. This is the picture of the Fora 1300 and its functions. You see, its small enough to f
22、it right in the palm of your hand. It measures 11.2 x 6.0 x 2.2 cm, including the 2cm antenna, just slightly larger than a mobile phone and yet it incorporates a small, yet functional physical keypad. Is it too tiny to use?,Well, you can try it when we finish. Youll find it surprisingly easy to use.
23、 The screen is 4.5cm x 4.5cm. This phone makes both a great PDA and a cellphone. You can make phone calls and store up to 1,000 contact names. And you can also browse on the Web. Its reliable for light duty. It allows you to perform certain tasks that you would normally need a computer for. For exam
24、ple, when you are in a meeting and someone needs a figure that you know you have received in an email, you can download the email and view the spreadsheet and yourself rather grateful that your smart phone is more than a cellphone and a PDA. Of course, it has all the normal features such as a clock,
25、 alarm, reminders, stopwatch, calculator, games, tone composers, etc., plus a built-in camera and speakerphone. In a word, it has just about everything you can think of and it does more than you expect!,OK. Now, let me move on to the next point-the Place. I mean, how we are going to distribute the p
26、roduct and where. The launch date for the Fora 1300 will be January 1st next year, so that it will definitely be in the shops in time for the present-buying season at Spring Festival. It will be in stock in all retail outlets throughout the country by then. We will also be making the phone available
27、 by mail order and online, with a guaranteed 6 days delivery. Pricing comes along with the product going on the market. At present, the new model will retail at $499. That should be quite a reasonable price considering the quality and the advanced features. Right, Ill stop here. I hope youve got a c
28、learer picture of the Fora 1300. And I hope you will be 100% behind this model.,Sure, but how does this model compare to our biggest competitor, SAMSUNG i700? Good question, Philip. Well, its smaller in size, and the screen is brighter. The battery lasts longer, and most important of all, its more u
29、ser-friendly. Is it competitively priced? Its set at the same price as SAMSUNG i700. Its still a bit more expensive than some products of its kind. Its difficult to get people to pay $500 for a phone. Thats true! I know a high price can stop people from considering our product, but were offering dis
30、counts and free Spring Festival gifts. Thats good. The competition gets tougher every year.,Key: C B B 2. Features of the Fora 1300 Its small enough to 1) fit right in the palm of your hand. It incorporates a small, yet functional physical keypad. It makes both a great PDA and a cellphone. It can st
31、ore up to 2) 1,000 contact names. It allows you to browse in the Web It allows you to perform certain tasks that 3) you would normally need a computer for. It has normal features such as a clock, alarm, reminders, stopwatch, calculator, games, tone composers, etc. It has a built-in 4) camera and 5) speakerphone.,
