1、BUSINESS LETTER,Establishing business relations,主要内容： 1.告知获得对方信息的途径及对对方的了解； 2.简要介绍所能提供的服务及我方的业务范围、合作优势等基本情况； 3.简要说明对双方合作领域的了解； 4.请求对方提供所买卖商品的具体信息，以便作出回应； 5.希望对方回函，确立贸易关系。,Dear Sir/Madam,We have seen your name in various trade magazines and we understand that you have been supplying printers of the b
2、est quality to all places over China for these five years.According to our market investigation report, there is a large demand for office appliances in China. We should like to offer you our services as a trading firm of office appliances, and we have offices or representatives in almost major citi
3、es in East China. In addition, we operate our own advertising agency.Therefore, we should be obliged if you would advise us whether you have a mind establishing business relations with us by return mail.,Dear Sir/Madam,We are an import/export company with three years experience, specializing in Euro
4、pean trade. The Bank of China has suggested we contact you in order to explore whether we could help with your import/export needs.We invite you to send us details of goods that you would like to be able to sell in China. We will be glad to send you an interim report of marketing possibilities in ou
5、r market.Also, if you would like to send us a list of those articles you are interested in obtaining from China, we will look into supply possibilities on your behalf. We can guarantee a preliminary report within two weeks and if suitable supplies exist, we would expect to be able to send you sample
6、s within four weeks of your initial order.If there is any other information that you requires or if we can help in any other way, please do not hesitate to contact us.,Useful expression,1.As your name and address appear on Yangtze evening post, we are writing to you with a desire to establish busine
7、ss relations with you. 2.We are enjoying an excellent reputation and we should like to offer you our services. 3.Your desire to establish direct business relations with us coincides with ours. 4. We are willing to establish direct business relations with us coincides with ours. 5.We are able now to
8、execute from stock the largest orders. 6.We have large quantities of computers in stock.,Useful expressions,7.We are able to quote you very advantageous terms. 8.Our agreements with leading manufactures enables us to supply you at the most attractive prices. 9.We can assure you that all your orders
9、will receive our immediate and careful attention. 10.We intend to provide venture capital for profitable projects. 11.wed like to be the exclusive export agency for your company in northwest China. 12.We are already pleased to serve you at any time/Always with pleasure at your service.,practices,江苏纺
10、织品进出口公司专营纺织品出口业务多年，从中国驻瑞士大使馆参赞处（the commercial counselors office of the Chinese embassy) 得悉ABC纺织品进口公司是纺织品进口商，去函要求建立贸易关系，为使对方了解所经营产品附寄上价目表及一套小册子，请对方告知感兴趣的商品及具体需要，一收到询价即寄送报价单。,Dear Sirs,Learning from the commercial counselors office of the Chinese Embassy in your country that you are importers of text
11、iles, we are glad to inform you that we have specialized in the export of textiles for many years and shall be pleased to enter into business relations with you.To give you a general idea of the products we handle, we enclose a range of pamphlets together with our price lists. If any of the items li
12、sted meets your interest, please inform us of your specific requirements. On receipt of your inquiry, we shall forward you our quotations without delay.We look forward to hearing from you in the near future. Yours sincerely, Kate Mill Manager of Marketing Department,Sales Letter,主要内容：1.介绍公司的良好信誉及优势；
13、 2.介绍所推销产品的性能、质量等； 3.展示产品市场销售的良好势头； 4.提出价格、售后服务等方面的优惠条件； 5.希望购买本公司产品，期盼早日回复。,Dear Sirs,In the field of bicycles in China, Yongjiu Bicycle from Yongjiu Bicycle Factory in Shanghai has been considered very good for quite a long time. Competition helps increase its quality and attraction. Yongjiu Bicyc
14、le is now sold in large quantities to other provinces in China every year.In addition to a trade discount, we would allow you a first order discount of 3%.You will find enclosed catalog of our latest products.We look forward to your early reply.Sincerely yours,Xu RongSales Manager,Dear Sir/Madam,We
15、think you will be interested in the new formula detergent we have just introduced to the market. Half a dozen samples have been shipped to you by UPS.The product is the result of years of research, and is likely to revolutionize all the chemical methods in use at present. A trial will convince you o
16、f its merits. And we send them to your test and criticism.We take pleasure in enclosing the leaflets of our latest products with price list, and hope that youll take this opportunity to try it.Respectfully yours,Wang FangSales Manager,Useful Expressions,In the field of,has been considered very good
17、for quite a long time. Competition helps increase its quality and attraction.This item, superior in quality and moderate in price, is sure to be salable in your market.The high quality of our product is well known and universally acknowledged.Our products gain popularity from consumers at home and a
18、broad.We expect you to try our products and are sure that you would be pleased withWe regret that we have had no opportunity to do business with you.,Useful Expressions,We inform you that since price is subject to change, please put an order before May 28 if possible. In order to popularize these pr
19、oducts, all the catalog prices are subjected to a special discount of 10% during this month.Every old friend can enjoy 10% off the regular price.We take pleasure in enclosing the latest catalog/price list of Enclosed is a copy of our latest catalog with price list. We stand ready to serve you.,Writi
20、ng Practice,You are required to write a sales letter according to the information given below.E&A company 主要经营电器产品，请以该公司销售经理的身份写一封销售函推销公司产品。,Dear Sir/Madam,We are pleased to send you with this letter a copy of our catalog for our electrical appliances. The high quality of our products is well-known
21、and universally acknowledged. And we are confident that a trial order would convince you that the goods are excellent value for money.In order to popularize these products, all the catalog prices are subjected to a special discount of 10% during this month only.We are offering you goods of the very
22、highest quality on unusually generous terms and would welcome your earliest orders. Respectfully yours, Li Ming Sales Manager,Inquiry Letter,主要内容： 1.告知获得对方公司信息的来源，陈述询价方购买意向； 2.希望对方提供详细的产品目录、价格表、服务项目、样品等； 3.说明询价方经营的业务、规模、信誉及商品销售前景； 4.提出具体要求，盼望早日回复。,Inquiry Letter-sample1,Dear Sir/Madam，Donghua Tradin
23、g Co., Ltd. has informed us that you are exporters of waterproof garments. Would you please send us details of your various ranges, including sizes, colors , and prices, and also samples of different qualities of material used?Could you please also send us details of the terms of payment and discoun
24、ts you allow on purchase of qualities of no less than ten gross of individual items? Yours faithfully, Li Ming Purchasing Manager,Inquiry Letter-sample2,Dear Sirs,We are one of the largest department stores in Nanjing. Our customers have expressed interest in your handmade gloves in a variety of art
25、ificial leathers and enquired about their quality.Provided quality and price are satisfactory, there are prospects of good sales here. Please send us your current catalog and a price list. But before placing a firm order, we should be glad if you would send us, on fifteen days approval, a selection
26、of mens and womens gloves. Any of the items unsold at the end of the period, and which we decide not to keep as stock, would be returned at our expenses.We look forward to your early reply.Yours sincerely,Li MingDepartment Manager,Useful Expressions,When replying, please state terms of payment and d
27、iscounts you allow. Provided quality and price are satisfactory, there are prospects of good sales here.Before placing a firm order, we should be glad if you would send us your products on fifteen days approval.Any of the items unsold at the end of the period and which we decide not to keep as stock
28、, would be returned at our expenses.Id like to place an order for some tea with you.If you supply goods of the type and quality required, we may place regular orders for large quantities. Please telex your offer for 3000 gross Jialu Dental Cream.,Useful Expressions &Sentence Patterns,We are interest
29、ed in this product. Please quote us immediately.Please send me your current illustrated catalog and a price list.We shall be pleased if you send us the lowest quotations for the following: We ask you to make effort to quote at competitive prices in order to secure our business. Please let us know th
30、e most favorable quotation/the lowest price for the relevant goods.Please inform us what special offer you can make us for,Writing Practice,You are required to write a inquiry letter according to the information given below. 假设你方从某贸易有限公司获悉对方产品在欧洲市场销路很好，希望建立贸易关系，在中国打开市场，写一封询盘函，了解对方的产品及其价格等。,Offer Let
31、ter,主要内容： 1.对买方的询价表示感谢； 2.提供产品的目录、价格表、样品和结算方式等详细信息； 3.承诺商品质量上乘，价格合理，并提供批量优惠条件； 4.期望对方考虑上述条件，尽快订货。,Dear Sirs,We are very happy to receive your letter of July 15 concerning our products. In reply to your inquiry, we have pleasure in enclosing a detailed quotation for typewriters. And the illustrated c
32、atalog enclosed shows various typewriters and the sizes available. All types can be supplied from stock.Most companies in China have found our typewriters easy to use and attractive in appearance. We can allow a 5% discount on all orders of US$12,000 in value and over, and a 10% on orders exceeding
33、US $25,000.We promise that any order you place with us will be processed promptly. Yours sincerely, Zhao Shan Sales Manager Encl.2,Offer Letter-sample2,Dear Sirs,Thank you for your letter of September 16.We now have great pleasure in sending you a copy of our latest illustrated catalog and comprehen
34、sive price list.We think that the “BCD-291” washing machine would suit your purpose very well. It is good for heavy duty and at the same time convenient for use. We have these machines in stock and we shall be pleased to arrange for you to try it.We sincerely hope this will be the beginning of a lon
35、g and pleasant business association. We shall do our best to make it so.Looking forward to your first order.Yours trulyShi HongSales Manager,Useful Expressions,In reply to your letter of, we enclose our latest price list forWe now have great pleasure in sending you a copy of our latest illustrated c
36、atalog and comprehensive price list. We thank you for your letter asking for a quotation for We are pleased to make the following offer.As recently the goods are in extremely short supply/ As we have no goods in stock, we regret being unable to offer. But well keep in mind your requirement and shall
37、 contact you once it is available.We feel sure that you will find that they compare very favorably with those quoted by other suppliers.Our offer was based on reasonable profit, not on wild speculations.,Useful Expressions,This offer is based on an expanding market and is competitive. Well effect de
38、livery within two weeks after receipt of your order. We promise that any order you place with us will be processed promptly. We hope these terms are satisfactory and look forward to your order. We sincerely hope this will be the beginning of a long and pleasant business association. We shall do our
39、best to make it so. We look forward to the opportunity of being of service to you.,Writing Practice,You are required to write an offer letter according to the information given below. 假如你方是一家电脑公司，收到某公司7月26日的询盘函。请写一封报盘函，告知对方相关的商品信息和价格优惠条件等。,Order Letter,主要内容： 1.感谢对方来函报价，并对报价及函寄样品表示认可； 2.表达订购的愿望与诚意， 随
40、函附寄订单，希望卖方按报价供货； 3.详细说明我方订购货物的商品名称、货号、规格、数量、价格、结算方式、交货日期和地点、运输方式等； 4.要求对方回函以便确认； 5.希望扩大业务往来。,Order Letter-Sample1,Dear Sirs，Subj.SportswearThank you for your quotation of 25 August together with sample clothes.We find both the quality and the pattern satisfactory and would like to place order for th
41、e following sizes(please refer to the Purchases Order enclosed) on condition that they will be supplied from stock at the price in last June quotation. our usual terms of payment are cash on delivery and we hope this will be accepted. We hope we can find a good market for these goods and place furth
42、er orders with you in the future. Please send your sales confirmation in duplicate. Yours sincerely Peter Zhang Sales Manager Encl.1,Order Letter-Sample2,Dear sirs,Thank you for your letter of Oct.7, sending us pictures of mobile phones. The quality, the style and the prices are satisfactory and we
43、are pleased to place an order for the following items if they are available and you can offer the following prices. Qualities Pattern No. PriceTX-i $260(per item) UK-n $480 (per item)We expect to find a good market for the mobile phones and hope to place further and larger orders with you in the nea
44、r future. Our usual terms of payment are by L/C payable within 90 days of sight. Meanwhile, you can make inquiries concerning our financial standing through the Bank of China, Chongqing Branch. Yours Sincerely Mary Hill Marketing Manager,Useful Expressions &Sentence Patterns,Thank you for your quota
45、tion of 26 August together with samples.We accept the trading terms youve quoted and enclosed our offical Order No We find both the quality and the pattern satisfactory and would like to place an order.we wish to place with you a repeat order for 20 tons of apples. We are prepared to give your produ
46、cts a trial.Our usual terms of payment are by L/C payable within 90 days of sight.We reserve the right of refusal of delievery and cancellation of the order after this date. The items ordered above should be shipped C.O.D to this address All the items mentioned above are urgent required by our custo
47、mers. Please arrange shipment of this order as early as possible.the ordered goods are in urgent need and your prompt delievery will be appreciated. Please see to it that your goods meet our reuqirements. This is a trial order. If the goods sell well, we will place/give further orders.We hope we can
48、 find a good market for these goods and place further orders with you in the future.,Writing Practice,You are required to write an order letter according to the information given below. 假如你是某公司的经理，8月12日收到卖方公司关于吸尘器的报盘函，对产品比较满意，写一封订购函，订购对方的普通型和豪华型吸尘器若干件。,Lorem ipsum dolor sit amet, consectetuer adipis
49、cing elit. Vivamus et magna. Fusce sed sem sed magna suscipit egestas. Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Vivamus et magna. Fusce sed sem sed magna suscipit egestas.,Title,Title,Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Vivamus et magna. Fusce sed sem sed magna suscipit egestas. Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Vivamus et magna. Fusce sed sem sed magna suscipit egestas.,
