1、1. The importance of learning about culture1.Understanding foreign cultures is not only important for companies that operate in more than one global area and market internationally. It is just important for organizations at home that employ workers from more than one culture. 2.Understanding culture
2、 is also important for individuals who work in the global workplace. 3.the two important reasons for understanding culture are to learn how others make sense of（搞清.的意思） their environment, and to prevent mistakes and miscommunications.2. 对待差异的态度（Responding to Different Cultures）：1.hostility (敌对) to d
3、ifference 2.Curiosity about difference 3.Denying difference: Assumptions of superiority(优越); Ethnocertrism(民族中心论); Assumptions of universality 4.cooperating with difference3. Minimize and prevent mistakes across cultures:1.Knowledge about ones own culture, with this, knowledge about another culture
4、is easier to learn.2.motivation, the drive to know and to use the knowledge.3.implementing（贯彻） knowledge, and behaving in a way that makes sense in the other culture, the one in which you want to do business.4. culture is the coherent, , shared view of a group of people about lifes concerns, express
5、ed in symbols and activities, that ranks what is important, furnishes（提供） attitudes about what things are appropriate, and dictates behavior.5.文化三特征:1Coherent:each culture, past or present, is coherent and complete within itselfan entire view of the universe2.Learned:culture is not something we born
6、 with3.The view of a group of people:is shared by a society.三功能：1.Ranks what is important: teaches values or priorities.2.Furnishes Attitudes:attitudes are based on beliefs as well as on values.3 Dictates how to behave:behavior comes directly from attitudes about how significant something is how it
7、is valued.6.Onstage and backstage: Onstage culture is the behavior we display,it is easy to change.(interchangeable)Backstage culture is not so visible, it is difficult to change.(the essence of peoples culture)7.Transaction culture:a transaction culture exists when interactants respond to cultural
8、cues and modify their own behavior, creating-or co-creatinga new, temporary culture.(调整行为，适应对方 or 共同产生新行为) The amount of adjusted behavior depends on several factors:1 their level of knowledge about the other culture2 their willingness to experiment with new behaviors and attitudes 3their previous e
9、xperience with successful intercultural interactions.8.Culture shock: Culture shock is the sense of dislocation（转位） and the problems-psychological and even physical-that result from the stress of trying to make the hundreds of adjustments necessary for living in a foreign culture.7.Transaction cultu
10、re 四个阶段:1. Experiencing a new culture is usually euphoria(欣快)2.Downturn as disillusionment(幻灭)and frustration(沮丧)arise3.adjustment4.integration(融合)Euphoria: everything about the exciting new adventure is wonderfulno longer two weeks.The second stage is a downturn as disillusionment and frustration a
11、rise. It is a feeling of not being in step with the members of the culture. Adjustment.-as the sojourner（寄居者） learns more about the backstage culture and how the other culture works, he or she is able to cooperate more effectively with members of the host culture. the fourth stage, integration, occu
12、rs when a sojourner becomes fluent enough in the other culture to move easily within it and not be thrown by the different attitudes, beliefs, and values, and the behaviors they generate.Reverse culture shock: a similar adjustment period with its accompanying symptoms usually occurs when a sojourner
13、 returnsa9.Self-knowledge and understanding ones own culture: Having a good understanding of ones own culture is the best foundation for developing the ability to understand the communication behavior of people from other cultures. To achieve it-Mental representation: use mental categories that hold
14、 information items grouped together.10.Mental Representation 三个心里表征：prejudice（racism，ageism ）;bias; discrimination11. Prejudice generalizations that are based on limited knowledge, and that express an evaluation-usually negative-are prejudices.Bias a bias for something is really nothing more than a
15、preference. A bias against something is a negative attitude that ranks it lowDiscrimination when biases or prejudices are acted on, the actor is showing discrimination. Discrimination is the act of sifting（过滤） out and selecting according to bias toward something or someone, and treating them differe
16、ntly.12. Are cultures merging into one global culture? (文化定义；onstage， backstage)13. Approaches to studying cultures:1.focus on a culture as a whole (emic studies 一个文化不同层面, etic studies 多种文化的共性)2 focus on individual(individuals may have any number of experiences, personal insights, personal goals, in
17、terests and expectations that are part of their idetities.14. Emic studiesStudies that concentrate on one culture alone are called emic studies.Etic studies Studies that look for factors that exist in more than one culture are called etic studies.Cultural generalizationsStudies about whole culture g
18、ive us conclusions that are generalizations about the culture.15. Cultural dimensions Characteristics that could be the basis of comparisons from culture to culture is called cultural dimensions.16. Stereotypes: Stereotyping means using oversimplified generalizations to understand people1stereotypes
19、 are fixed, firm, inflexible mental categories2prototypes（原型） are the original concepts or models for something.3nor are all stereotypes bad, some are positive.17. Self-identity: identity is as sth formed in part by the self and in part by group membership. Self-concept can be formed in three genera
20、l ways.Social Psychology-experience.Communication-core symbols, labels and norms.Critical-social contexts (history, economics, polities, public discourse).18. Self-construal(自我建构) is how we see ourselves in relation to others, with regard to feelings, thoughts, and behavior. In general, western cult
21、ure have an independent self-construal, and eastern cultures have an interdependent（相互依赖的） self-construal.19. Individualism values individual achievements, failures, and rights over the collective.Collectivism values the group above the individual, and individuals have a responsibility to the group
22、that supersedes（取代） individual needs or rights.20. 文化维度1.语境：a.高 High-context cultures rely on the context, either the actual physical environment of communication or an internalized（内在化的） social context, or both, to convey a large part or even all of a messages meaning. It is elliptical 省略的，indirect
23、，allusive（暗指的）.低:Low-context cultures entrust（委托） the meaning almost entire the words.it is explicit，direct, completely.2.集体个人 a.定义 b 集体- 关系导向型，个人-结果导向型 c. A characteristic of individualist culture is competitiveness; the corresponding value in collectivist cultures is cooperation.Collectivism: rela
24、tionships, old, permanent, public, high power distance (hierarchical), high-context culture, hide emotion, cooperation, harmony, dependence.Individualism: results, youth, temporary, private, low power distance (horizontal), low-context culture, express Emotion, competitiveness, independence.3.权力距离：P
25、ower distance is the degree to which less-powerful members of an organization tolerate unequal distribution of power, say, between managers and employees.cultures with a smaller power distance are more horizontal, less hierarchical, and less authoritarian than are cultures with a high power distance
26、. Cultures with high power distance are inequality in power, less horizontal, more hierarchical, and more authoritarian.21. High-context cultures: value relationships, teamwork, and long-term group membership. It rely on subjective information that is internalized (elliptical, indirect, allusive).Lo
27、w-context cultures: value independent decisions, activity that achieves goals, and individual accountability (explicit, direct, completely).22. High culture refers to those cultural activities that are often the domain of the elite or well-to-do :ballet, sumphony, opera, great literature, and fine a
28、rt. International; timeless; transcendent(超然的);Low culture refers to the activities of the nonelite: music videos, game shows, professional wrestling, stock car racing, graffiti art, tv talk shows, and so on.23. Where can information about cultures be found: 1. ask people who are members of the cult
29、ure you want to understand. 2. Another good source may be someone who has spent considerable time in that culture but is not a native member of it.3. You can inquire(询问) into a culture by reading fiction from that culture.4. find out what people of a culture say about themselves. 5.Information about
30、 cultures also comes from studies by anthropologists who research cultures in the field, going to live among the members of the culture they want to understand.24. Does Knowing Come from Concepts or Experience:1.knowing by secondhand information from a reliable source.2.in English-speaking or Europe
31、an cultures, abstract（提取） concepts philosophy arguments reaching back in history.3.knowing and being wise come with age 4.intuition(知觉),meditation（冥想）25. Does Learning Come from Asking Questions or Mastering Received Wisdom:1.In the United States ,students who ask questions are rewarded.2. In many c
32、ultures in Asia, Latin America, the Middle East, and Southern Europe, learning means receiving and taking in what is given by teachers.26. Does Knowledge Have Limits: the more you learn, the less you know. E.g. nonscientists who have faith in what science can achieve 27. How Do People Reason:1.Weste
33、rn cultures primarily（首先） use a cause-and-effect pattern of thinking.(Linear Logic); two opposite things cannot both be true. 2. Other cultures use other patterns. (Spiral Logic)a. In Asian: thinking is linkage; the opposites co-exist28. Is Doing Important or Is Being Important:1.Doing: western cult
34、ures: activity-oriented, peace of life, crowded agendas（日程）. 2.Being: stillness, collectedness, serenity（平静） , silence(members of doing cultures view silence as waste, members of cultures that value being also often value silence).29. Are Tasks Done Sequentially or Simultaneously：1. performing tasks
35、 one-by-one in a sequence 误解disorganized 2. performing multiple tasks simultaneously 误解；inflexible30. Do Results or Relationships Take Priority1.Individulism:a.cause-and-effect,goals-oriented,to make progress（进步）. b. identify goals and work toward them c. Strategy to achievement. d. measure how clos
36、e you have come 2.collectivism:a.relationship-oriented b.Value the relationship as a means to an end.31. Is Uncertainty(不确定性) Avoided or Tolerated:1.uncertainty-averse:Doing：avoid uncertainty, strive to protect themselves from the unknown 2.uncertaimty-tolerant:Being, tolerant uncertainty; be more o
37、pen to accepting the unexcepted.32. Is Luck an Essential Factor or an Irrelevance:1. Luck is irrelevant, in cultures that think in cause-and-effect patterns and that value results, planningnot luckis the key to success. 2. In some cultures, luck or fate or destiny plays a large part, peoples role in
38、 achieving success has less effect than forces outside themselves.33. Are Rules to Be Followed or Bent: 1. Followed: neat，predictable behavior, uncertain avoidance（逃避）. 2. Bent: flexibility to meet human needs; uncertain（无常的） tolerance.34. Is Change Positive or Negative:1.The culture of the United S
39、tates thinks of change as desirable and positive. New means better.2.Traditionally, agrarian cultures typically view change is negative. It means disruption（破坏）to the established patterns of life.35. Is Death the End of Life or Part of Life: Some cultures view death as the end of life, a quenching（熄
40、灭）of the light. It is dreaded（令人畏惧的） . Some cultures view death as another phase in life, a necessary step in the pattern of life. It is accepted.简 36. Relationship between Language and culture:1. culture and language are intertwined(缠绕的) and shape each other. It is impossible to separate the two.2.
41、All languages have social questions and information questions.3. Language reflects the environment in which we live; language reflects cultural values; Sometimes different cultures use identical words that have rather different meanings.37. 不重视语言的问题 1.Acronyms(首字母缩略词 )2.implication of the language b
42、arrier. (字同音不同，异国异含义)38. Selection of the right language: 1. Linguistic Considerations 2. Business Considerations 3. Political Considerations 4. The Appropriate Level of Fluency 39. Communication with nonnative speakers: Effective Face-to-Face Communication： a.enunciate b. speak slowly c. Avoid Slan
43、g and Colloquialisms（白话） d. Be Careful about Jokes. e. Be Sincere g. Be Culturally Sensitive h. Keep a Sense of Humor 40. Effective Written Communication a. Use Plenty of White Space b. Use Correct Titles and Spellings of Names c.Understand Patterns of Organization d. Use Headings e. Be Careful with
44、 Numbers f. Be Careful with Dates g. Avoid Abbreviations h. Follow the Conventions of Written Communication 41.技术对沟通的影响：1.telephone；2.skype 3. Email,texting and twitters42. 非语言交流影响因素：1. Cultural background 2.socialeconomic background 3. Education4. Gender 5. Age 6. Personal preferences and idiosyncr
45、asies（特质）43. Paralanguage 1.vocal qualifiers: The term vocal qualifiers refers to volume（音量）, pitch（音高）, and the overall intonation（声调） or melody（旋律） of the spoken word.2.vocalization: All cultures use nonword noises such as ahem, um, er, sucking in ones breath, and clicking ones tongue.44. Nonverba
46、l business conventions：1.eye contact （a sign of honesty/privacy）2. Facial expression（不同文化频率 frequency 强度 intensity 不同 a. smiling (indicate joy, embarrassment or avoid embarrassment.)b.showing anger(milder form-frowning; hide anger) 3.gesture(head/arm movements; posture) 4.timing in spoken exchanges(
47、an environment that emphasizes equality; seniority and hierarchy;the role of men.)5.touching(people from low-context cultures tend to be feel crowded by people from high-context cultures, and people from high-context cultures feel left out and rejected by people from low-context cultures. 6. The lan
48、guage of space (private/ office/ public space)7.Appearance（a.不同国家穿衣风格不同 b.in most cultures, dress also identifies a person as belonging to a specific group and having a certain status.）8.Silence:( 高语境文化更倾向于使用沉默，低语境：silence often is interpreted as the absence of communication)45. Signals of respect:
49、it can be different from culture to culture, and it may take some time to learn what is excepted behavior. Positions of authority Dress as a symbol of authority46 权威的象征：1.tone and behavior2.Language(indicator)3.Family and societal structures(indicator)Assertiveness(魄力 ) v.s Harmony.:1.standing up for ones own rights(individualism,low power distance)2.Preserving harmony(collectivism,high power distance)47 绩效的认可及奖励：1.monetary recognition 2.nonmonetary rewards48 自我认同 1.Self-identityA Social Psychology Approach：（experiences）we can think about self-concept is that we
