1、机密此报告仅供客户内部使用。未经麦肯锡公司的书面许可，其它任何机构不得擅自传阅、引用或复制。DocumentDate*资料来源： Unit of measure例子HighLowLegendLegendLegendText TextTextText TextTitlex+x+Text TextTextTextText2EXHIBIT TITLE*资料来源： 3*资料来源： Unit of measure4Text TextText TextTextTextText Text TextText2X2 CUBED*资料来源： Unit of measure52X2 TOWER*资料来源： Unit
2、 of measure6Place PriceProduct Package Positioning promotionProduct offering5Ps MARKETING*资料来源： Unit of measure7Strategy SkillsSystemsStaffShared valuesStructureStyle7S*资料来源： Unit of measure8ARROW 3D*资料来源： Unit of measure9CUBES1 3D*资料来源： Unit of measure10CUBES2 3D*资料来源： Unit of measure11* FootnoteSo
3、urce: CUBES3 3D*资料来源： Unit of measure12TextText TextTextCUTOUT 3D*资料来源： Unit of measure13New entrantSuppliers Industrycompetitors BuyersSubstitutesFORCES AT WORK*资料来源： Unit of measure14Text TextText TextText TextText TextText TextJOINT*资料来源： Unit of measure15TextTextTextTextLEVEL SEPARATE 4*资料来源： Un
4、it of measure16TextTextTextLINEAR A 3D*资料来源： Unit of measure17TextTextTextTextLINEAR B 3D*资料来源： Unit of measure18TextTextTextLINEAR C 3D*资料来源： Unit of measure19TextText TextLINEAR D 3D*资料来源： Unit of measure20Text Text Text TextLINEAR E 3D*资料来源： Unit of measure21Text TextTextLINEAR G 3D*资料来源： Unit of
5、 measure22Text TextLINEAR I 3D*资料来源： Unit of measure23TextTextTextTextLINEAR J 3D*资料来源： Unit of measure24Text Text Text TextLINEAR N 3D*资料来源： Unit of measure25TextTextTextLINEAR P 3D*资料来源： Unit of measure26Text TextLINEAR Q 3D*资料来源： Unit of measure27Text TextLINEAR Q 3D*资料来源： Unit of measure28Plan Implement SupportLINKS 3*资料来源： Unit of measure29PERSPECTIVE 3D*资料来源： Unit of measure30
