1、Serving the New Millennials,Dwight L. Bailey, Psy.D. South Carolina State University Career Center,Spring 2004,I. The Nature of Generations II. Who they are and who they are not III. Implications of the Zeitgeist IV. Career Centers Serving the Millennials V. Recruiters hiring the Millennials VI. Emp
2、loying the Millennials VII. Bibliography,Outline of the Presentation,Spring 2004,Generation defined,“A generation is also defined as a series of birth cohorts who share a common location in history and a common peer persona that reflects their collective identity as well as a sense of having shared
3、experiences.”(Strauss in Lowery, 2001),Spencer and Spencer, Chicago 2001,Spring 2004,I. The Nature of Generations,Cyclical (based on research done between 1433 and 1584) Approximately 20 years in length Traits/character/values are framed around the zeitgeists of the formative years Well established
4、by early thirtiesStrauss & Howe (1991),Spencer and Spencer, Chicago 2001,Spring 2004,Influential Zeitgeists,WORLD CRISES focus on reordering the outer world of institutions SPIRITUAL MOVEMENTS focus on changing the inner world of values People/students develop a “peer personality” shared events in t
5、heir formative years (ages 10 18) have an impact on generational value systems,Spencer and Spencer, Chicago 2001,Spring 2004,CAVEATS,Generations do not abruptly changethere are transitionsDescriptive norms; not all members of a generation “fit the mold”,Spencer and Spencer, Chicago 2001,Spring 2004,
6、II. Who they are not,CIVIC “GI” Born: 1901 1924 Formative years: 1911- 1942 Won WWI and built powerful corporations “Heroes”,Spencer and Spencer, Chicago 2001,Spring 2004,Who they are not,ADAPTIVE SILENT Born: 1925 1942 Formative Years: 1935 1960 Matured into conformist adults after growing up as ov
7、erprotected and suffocated youths during the Depression and WWII “Artists”,Spencer and Spencer, Chicago 2001,Spring 2004,Who they are not,IDEALIST BOOMER Born: 1943 1960 Formative Years: 1953 1978 Reflect self-indulgence and an inward focus The most visible generation of the century Came of age duri
8、ng the consciousness awakening of the 60s and 70s “Prophets”,Spencer and Spencer, Chicago 2001,Spring 2004,Who they are not,REACTIVE Boomlet, 13th Generation, Generation X Born 1961 1981 Formative Years: 1971 1998 True children of 60s and 70s Grew up as under-protected and criticized youth during th
9、e Boomers consciousness awakening Older members of this generation are criticized for their risk-taking behaviors and their alienated, caustic view of life “Nomads”,Spencer and Spencer, Chicago 2001,Spring 2004,Who They Are,CIVIC Millennials Born: 1982 2002 Formative Years: 1992 2019 Similar in peer
10、 personality to the GI/CIVIC generation of George Bush Currently being nurtured, protected and disciplined to keep them from harm,Spencer and Spencer, Chicago 2001,Spring 2004,The Current Generation,Millennials Echo Boom Generation Y Generation Next,Generation Tech Boomer Babies Generation Why? G,Sp
11、encer and Spencer, Chicago 2001,Spring 2004,Critical events, factors, trends in their formative years,September 11, 2001 Clinton Presidency School Violence National Security Levels Oklahoma City Bombing Million Man March Virginia Sniper McGwire, Sosa, and Bonds,Bush vs. Gore Election War in Kosovo W
12、ar in IRAQ Death of Princess Diana Rodney King Riots Monica Lowinsky scandal Corp scandals Celebrity trials,Spring 2004,Critical events, factors, trends in their formative years,MOVIES: The Passion Harry Potter Shrek Mosters Inc The Hobbit,The Simpsons The Rugrats South Park Madonna kisses Brittany
13、Spears The Panthers go to the super Bowl Janets Wardrobe malfunction,Spring 2004,Critical events, factors, trends in their formative years,Fast computers,Road runner access, Palm, mp3, Cell phone, two way pager, laptop Text messaging Instant messenger Camera Watches X-box, Nintendo DVD capability in
14、 vans and suv,Spring 2004,Implications of the Zeitgeist,Students Rate-Important or Very Important 73.6% - “being very well off financially” 69.8% - “ability to make more money” 70.3% - “to be able to get a better job” 71.3% - “to get training for a specific career” 43.1% - “developing a meaningful p
15、hilosophy of life” (H.E.R.I., 2001),Spencer and Spencer, Chicago 2001,Spring 2004,Implications,Students Rate-Little importance or Not important: becoming an authority in their chosen field (59.9%) obtaining recognition from their colleagues for contributions to their field (51.3%) having administrat
16、ive responsibilities for the work of others (37.2%)(H.E.R.I., 2001),Spencer and Spencer, Chicago 2001,Spring 2004,Implications,Frequently bored in class (41.1%) and academically disengaged Students increasingly concerned about college as a means to an end, but not as concerned about the learning pro
17、cess itself Majors and career paths often decided by parents Parents make choices between internship and summer school Graduating seniors choose jobs near their family,Spencer and Spencer, Chicago 2001,Spring 2004,Implications,Students are more focused on local activism and service learning or commu
18、nity service and less focused on national, international and global matters*(H.E.R.I., 2001) *this has change significantly in the aftermath of Sept. 11,47.5% participated in organized demonstrations in 2000 82.6% performed volunteer work 57.1% performed community service as part of a class Keeping
19、up with political affairs low (31.4% vs. 60.3% in 1966) Increase since Sept. 11,Spencer and Spencer, Chicago 2001,Spring 2004,Implications,Using technology intensely and keeping up with changes in technology Uses a computer more than 20 times per week to complete a tasks and or recreationally: 93.0%
20、 between 18 and 20 82.5% between 15 and 18 74.4% between 12 and 15 57.3% below 12,Spencer and Spencer, Chicago 2001,Spring 2004,Millennials Are:,ConventionalRule Driven Confidentw/ little RWE Sense of EntitlementLack Resourcefulness Sheltered.Not thick skinned Community MindedStay close to home Ends
21、 Oriented.Not means Fast orientedNot Quality Team- OrientedSynergy-connected(Howe & Strauss, 2000),Spencer and Spencer, Chicago 2001,Spring 2004,Career Centers Serving the Millennials,Technologically sophisticated presentations Use of wireless technology Virtual fairs Teleconferencing ability,Use of
22、 on-line services, newsletters, job postings, chat rooms, bulletin boards, black boards,Spring 2004,Career Centers Serving the Millennials,Traditional, classic and attractive offices with 21st century amenities Coaching,Give them the rules Use assessments to help make informed decisions Bridge gap b
23、etween reality and expectations,Spring 2004,Career Centers Serving the Millenials,Service learning Service to university Global programs, study/intern abroad,Spring 2004,Recruiters Hiring Millenials,Create opportunities for open dialog with studentsGive candid feedback to staff about student perform
24、ance Dispel myths about what is negotiable,Clarify culture of the organization Technologically sophisticated presentations Use of wireless technology Virtual fairs Teleconferencing ability,Spring 2004,Employing the Millenials,Introduce and enforce rules Communicate your high ethical standards Provid
25、e opportunities to work on teams Allow for community service involvement,Emphasis the importance of quality over speedEncourage the learning from the process Reward based on effort not results,Spring 2004,Bibliography,Argetsinger, A. (2001). At colleges, students are facing a big test. Washington Po
26、st, September 17, p. BO1.Flacks, R., & Thomas, S.L. (1998). Among affluent students, a culture of disengagement. Chronicle of Higher Education, November 27, p. A48.Hansen, E.J. (1998). “Essential demographics of todays college students.” AAHEBulletin, November, 5(3).Higher Education Research Institu
27、te (2001). The American freshman: National normsfor fall 2001. Los Angeles: UCLA Graduate School of Education and Information Studies.Howe, N., & Strauss, W. (2000). Millennials rising: The next great generation. NewYork: Vintage Books.Keeling, R.P. (2000). In loco whom? Networks: wired and human. Presentation at the annual conference of the American College Personnel Association, April, Washington, D.C,