1、Chapter 14 E-Commerce Strategy and Global EC 1Chapter 14E-Commerce Strategy and Global EC True-False Questions1. Strategies are based on performance indexes that are used as targets and measures of success.Answer: True Difficulty: Easy Page Reference: 640 AACSB: Use of information technology2. An or
2、ganizational strategy is a detailed plan for how a business is going to accomplish its mission, what its goals should be, and what plans and policies it will need to accomplish these goals.Answer: False Difficulty: Easy Page Reference: 640 AACSB: 3. Any contemporary strategy-setting process must inc
3、lude the Internet.Answer: True Difficulty: Easy Page Reference: 640 AACSB: Reflective thinking4. In Porters view, the majority of the Internets impacts on the five competitive forces have been positive.Answer:False Difficulty: Medium Page Reference: 640 AACSB: Reflective thinking5. Researchers have
4、suggested that more extensive strategic information systems planning in an uncertain environment produces greater planning success.Answer: True Difficulty: Medium Page Reference: 641 AACSB: 2 E-Commerce Strategy and Global EC6. No matter how large or how small the organization, the strategic plannin
5、g process forces corporate executives, a companys general manager, or a small business owner to assess the current position of the firm, where it should be, and how to get from here to there.Answer: True Difficulty: Easy Page Reference: 641 AACSB: 7. In the strategy initiation phase, the organizatio
6、n examines itself, its environment, and the potential contribution that the Internet and other emerging technologies can make to the business. Answer: True Difficulty: Easy Page Reference: 641 AACSB: Use of information technology8. A value proposition is actually a financial statement that summarize
7、s the annual revenue and profit targets.Answer: False Difficulty: Medium Page Reference: 641 AACSB: Use of information technology9. The two major and successful Internet-based businesses Google and eBay have similar core competencies.Answer: False Difficulty: Medium Page Reference: 642 AACSB: Use of
8、 information technology10. SWOT analysis is one method for scanning the business environment to collect and interpret relevant information about direct competitors, indirect competitors, and potential competitors. Answer: True Difficulty: East Page Reference: 643 AACSB: Use of information technology
9、11. In the strategy implementation phase, general long-term plans are developed for carrying out the projects that had been agreed on in the strategy formulation phase. Answer: False Difficulty: Medium Page Reference: 643 AACSB: Chapter 14 E-Commerce Strategy and Global EC 312. Resource allocation r
10、efers to the processes of making the selected applications and projects a reality, such as hiring staff; purchasing equipment; licensing, purchasing, or writing software; and contracting vendors. Answer: False Difficulty: Hard Page Reference: 643 AACSB: Use of information technology13. Strategy asse
11、ssment is the continuous evaluation of progress toward the organizations strategic goals, resulting in corrective action and, if necessary, strategy reformulation.Answer: True Difficulty: Medium Page Reference: 643 AACSB: Use of information technology14. The basic method in scenario planning is that
12、 a group of analysts generates simulation games for policy makers. The games combine projected factors about the future, such as demographics, geography, and industrial information with plausible alternative social, technical, economic, and political trends. Answer: True Difficulty: Medium Page Refe
13、rence: 643 AACSB: Use of information technology15. A business plan is a tool that is an alternative to narrowly focused financial assessments by measuring organizational performance in four areas: finance, customers assessments, internal business processes, and learning and growth.Answer: False Diff
14、iculty: Medium Page Reference: 645 AACSB: Use of information technology16. The primary reasons for writing a business plan are to acquire funding and nonfinancial resources, to recruit senior management, and to force the business owner to think ahead, set achievable goals, seek out and analyze compe
15、titors.Answer: True Difficulty: Medium Page Reference: 645AACSB: Use of information technology4 E-Commerce Strategy and Global EC17. Entrepreneurs in start-up companies use business plans to get funding from investors, such as a venture capitalist or a bank.Answer: True Difficulty: Medium Page Refer
16、ence: 647 AACSB: Use of information technology18. The information systems strategy is set primarily by determining what information and associated information systems are required to carry out the business strategy.Answer: True Difficulty: Medium Page Reference: 647 AACSB: 19. In e-commerce, evidenc
17、e shows that there is always a real advantage to being the first mover in an industry or market segment.Answer: False Difficulty: Medium Page Reference: 649 AACSB: 20. The disadvantages a brick-and-mortar company faces by creating an independent division are that it may be very costly, risky, or bot
18、h.Answer: True Difficulty: Easy Page Reference: 649 AACSB: Reflective thinking21. Disposing of excess equipment was the motivation behind the implementation of forward e-auctions at General Motors. This is an example of a technology-driven strategy because GM had a specific problem that an EC applic
19、ation could solve.Answer: False Difficulty: Hard Page Reference: 660 AACSB: Use of information technology22. In a click-and-mortar business, the allocation of resources between off-line and online activities can create difficulties, especially in sell-side projects because the two activities could b
20、e competitors.Answer: True Difficulty: Hard Page Reference: 650 AACSB: Reflective thinkingChapter 14 E-Commerce Strategy and Global EC 523. Having a strong project champion on an e-commerce project is seldom important to the success of the project because of inter-personal conflicts caused by a powe
21、rful champion. Answer: False Difficulty: Medium Page Reference: 656 AACSB: Use of information technology24. The purpose of GlobalNetXchange, which was founded by major retailers such as Sears, was to reduce procurement costs and product prices for its members while making the purchase process more e
22、fficient.Answer: True Difficulty: Hard Page Reference: 665 AACSB: Use of information technology25. At the implementation stage, firms may need to dramatically change business processes to accommodate the changes an EC strategy brings. In those instances, business process reengineering (BPR) is usual
23、ly necessary.Answer: True Difficulty: Medium Page Reference: 662 AACSB: Use of information technologyMultiple Choice Questions 26. For _ companies, it may be even more important to change strategies quickly.a. traditionalb. pure playc. serviced. retailAnswer: B Difficulty: Easy Page Reference: 640AA
24、CSB: 6 E-Commerce Strategy and Global EC27. Capabilities of the Internet that have made it more difficult for companies to capture profits include all of the following EXCEPT:a. The Internet makes information widely available.b. The Internet reduces the difficulty of purchasing, marketing, and distr
25、ibution.c. The Internet allows buyers and sellers to find and transact business with one another more easily.d. The Internet makes it easier to make secure payments.Answer: D Difficulty: Easy Page Reference: 640AACSB: Reflective thinking28. Projections of the business technological, political, econo
26、mic, and other environments are called:a. forecasts.b. SWOT analysisc. competitive intelligenced. value propositionsAnswer: A Difficulty: Easy Page Reference: 642AACSB:29. The unique combination of resources, experiences, and expertise within a particular firm is called their:a. corporate strategy.b
27、. core competencies.c. functional strategy.d. competitive advantage.Answer: B Difficulty: Medium Page Reference: 642AACSB:Chapter 14 E-Commerce Strategy and Global EC 730. All of the following are elements of a companys strategy EXCEPT:a. competitor analysis.b. forecasts. c. day-to-day operations.d.
28、 company analysis.Answer: C Difficulty: Medium Page Reference: 642AACSB:31. All of the following about the strategic planning process are true EXCEPT:a. The strategic planning process is cyclical and continuous.b. The process of developing a strategy maybe even more important than the strategy.c. Th
29、e strategic planning process forces corporate executives, a companys general manager, or a small business owner to assess the current position of the firm, where it should be, and how to achieve objectives.d. The strategic planning process begins with strategy formulation.Answer: D Difficulty: Hard
30、Page Reference: 643AACSB: Reflective thinking32. A specific outcome of the strategy initiation phase is the _, which includes the vision, mission, value proposition, goals, capabilities, constraints, strengths, and weaknesses of the company.a. company analysisb. value propositionc. core competencyd.
31、 functional strategyAnswer: A Difficulty: Medium Page Reference: 643AACSB:8 E-Commerce Strategy and Global EC33. A specific outcome of the strategy initiation phase is a clear statement of the companys _, which summarizes the customer segment, competitor target, and the core differentiation of ones
32、product from the offerings of competitors.a. company analysisb. value propositionc. core competencyd. functional strategy.Answer: B Difficulty: Medium Page Reference: 643AACSB:34. Googles _ is its expertise in information search technology.a. company analysisb. value propositionc. core competencyd.
33、functional strategyAnswer: C Difficulty: Easy Page Reference: 643AACSB:35. Many of the outcomes from the first two phases of the strategic planning process, such as a determination of goals, competitor analysis, strategic opportunities, and risk analysis come together in a _.a. technology auditb. SW
34、OT planc. value propositiond. business planAnswer: D Difficulty: Medium Page Reference: 643AACSB:Chapter 14 E-Commerce Strategy and Global EC 936. _ is the process of making the selected applications and projects a reality by hiring staff; purchasing equipment; licensing, purchasing, or writing soft
35、ware; and contracting vendors. a. Project managementb. Resource allocationc. Project planningd. Strategy assessmentAnswer: A Difficulty: Medium Page Reference: 643AACSB:37. An analytical tool in which a company looks for points of differentiation between competitors and itself is called:a. SWOT anal
36、ysisb. competitor analysis gridc. scenario planningd. strategy assessmentAnswer: B Difficulty: Medium Page Reference: 643AACSB:38. _ is the continuous evaluation of progress toward the organizations strategic goals, resulting in corrective action and, if necessary, strategy reformulation.a. SWOT ana
37、lysisb. Competitor analysis gridc. Scenario planningd. Strategy assessmentAnswer: D Difficulty: Medium Page Reference: 643AACSB:10 E-Commerce Strategy and Global EC39. A management tool that assesses organizational progress toward strategic goals by measuring performance in a number of different are
38、a is:a. balanced scorecard.b. BCG growth-share matrix.c. SWOT analysis.d. Web analytics.Answer: A Difficulty: Medium Page Reference: 645AACSB:40. After four years in business, a magazine publisher decides to add the online distribution of its magazine to its existing traditional publishing business.
39、 The company would need to develop a:a. business strategy.b. business plan.c. business case.d. business metric.Answer: C Difficulty: Medium Page Reference: 647AACSB: Reflective thinking41. All of the following are situations when a business plan should be done EXCEPT:a. When an existing business is
40、deploying a CRM system.b. When a new business is seeking start-up funds and other resources.c. When an existing company is planning to create a separate division.d. When an existing company is planning to launch the company in a new direction.Answer: A Difficulty: Medium Page Reference: 647AACSB: Re
41、flective ThinkingChapter 14 E-Commerce Strategy and Global EC 1142. Which of the following about business plans and business cases is NOT correct?a. The content of a business case is similar to that of a business plan.b. One difference is that the business plan concentrates on the viability of a com
42、pany, whereas a business case assesses both viability of the project and the fit of the initiative with the firms mission and goals.c. The audiences are the samesenior management and the board or directors.d. The purposes are the sameto justify a specific investment of funds.Answer: C Difficulty: Me
43、dium Page Reference: 647AACSB: Reflective thinking43. The risks of being a first mover include all of the following EXCEPT:a. the high cost of pioneering EC initiatives.b. the chance that a second wave of competitors will eliminate a first movers lead through lower cost and innovation.c. the risk th
44、at the move will be too late.d. over the long run first movers are substantially less profitable than followers.Answer: C Difficulty: Hard Page Reference: 649AACSB: Reflective thinking44. Factors that determine whether a first mover succeeds or fails in the EC marketplace include all of the followin
45、g EXCEPT:a. the size of the opportunity.b. the speed of market entry.c. the nature of the product.d. whether the company can be the best in the market.Answer: B Difficulty: Medium Page Reference: 649AACSB: Reflective thinking12 E-Commerce Strategy and Global EC45. The most efficient way to expand an
46、 organizations scope is:a. to introduce new products or services into new or existing markets without increasing production facilities or staff.b. by increasing the size or scale of the business.c. by expanding the firms appeal to a new set of customers.d. to buy a company with complementary product
47、s or services.Answer: A Difficulty: Medium Page Reference: 652AACSB: Reflective thinking46. Separating a companys online operations into a new company makes sense in each of the following situations EXCEPT:a. when the volume of anticipated e-business is large.b. when the subsidiary can be created wi
48、thout dependence on current operations and legacy systems.c. when the company is unable to form new alliances, attract new talent, or raise additional funding.d. when a new business model needs to be developed apart from the constraints of current operation.Answer: C Difficulty: Medium Page Referenc
49、e: 652AACSB: Reflective thinking47. Rite Aid, a click-and mortar firm, enhanced its EC future by:a. Creating a separate company.b. Forming a joint venture.c. Buying an equity stake in a existing EC company.d. Creating an online brand.Answer: C Difficulty: Medium Page Reference: 652AACSB:48. Incorrect approaches to EC strategy selection include all of the following EXCEPT:a. using a late-mover strategy.b. indiscriminately funding many projects and hoping for a few winn
