1、McDonalds,In 1940, Richard and the Maurice brothers in the United States of California, created a “Dick and Mac McDonald“ restaurant, is todays Macdonald restaurant prototype. The McDonalds set up the first international restaurant in Canada in 1967 and set up the first restaurant in Chinese mainlan
2、d (Shenzhen) in 1990.,Company and marketing,Company and marketing,In 1962, McDonalds uncle is unveiled for the first time in Washington City.,(The first CEO of McDonalds),Currently, Macdonald in the global fast food chain is champion of sales volume. It has a total of more than 1000 restaurants in C
3、hina.,Company and marketing,In honor of Ray Crocker, the company founded the Macdonald uncle childrens charity fund, aimed to support various childrens programs, throughout the health care, medical research, education, art, citizenship and social services.,Company and marketing,The slogan of the com
4、pany is im lovin it(我就喜欢 ),Macdonalds golden rule is “customer first, the first customer forever“. Provide the highest standards of service quality, service, cleanliness and value, namely QSC&V principle.,Product,Product,McDonalds Corp sells hamburgers, sweets, drinks and chicken food. In most marke
5、ts, McDonalds Corp recommends vegetarian salad . Macdonald foods production time, production method and the optimum temperature are strictly regulated. Such as French fries need 3 minutes.,Product,Hamburger Sandwich,Hamburgers of McDonalds relatively pays attention to nourishment, so it have a lot o
6、f categories, such as cheeseburger and McChicken .,Product,The chicken of McDonalds company is a tasty choice. The chick piece from a piece of boneless chicken .,Product,Wheat whirlwind listed after the very big echo. It has a lot of young people of all ages.,Dessert,Wheat whirlwind that Macdonald l
7、aunched Oreo cookies ice cream, is a milk shake joined Oreo cookies stirring dessert.,Macdonalds main products, French fries, fried chicken is high heat quantity, high in fat and low in dietary fiber food. They have no nutritional value, and also have great harm human health. Junk food will make ado
8、lescents and children developing nerve, it can be on the brain and thinking to cause permanent damage.,dispute,dispute,In June 18, 2011, more than 50 states, 550 American health experts and organizations issued a joint letter, directed against American fast food industry leader Macdonald, “stopping the expansion of junk food to children harm“. A survey data points, a fried chicken leg is equal to 60 cigarettes.,Thank you,
