1、MOTO好礼亮新年 MOTO新年大方送 双重好礼亮新年 Promotion Report (Final) north region Jan. 9, 2005,Promotion Outline Promotion Achievement S/O Product Com. Rate Successful Execution Display guideline Coverage Place outstanding display Programm evevtCompetitor InformationWork, No Work Next Steps,Content,Slogan： MOTO好礼亮新
2、年 Subheading：MOTO新年大方送，双重好礼亮新年 Timing : Dec. 9, 2006-Jan. 8 , 2006Product : all rang productsMarket : 10 provinces of North Region, 3000 stores Target : S/O 370KMechanism : 1) buy-one-get-one 2) Lucy-draw with www. (RMB 20 ) Premium: V3/V3c，赠舒暖厚靠垫或香浓咖啡壶 A732/A780/A728/E680i/A768/A668/MPX220，赠精英电脑包 V
3、360/V600i/V220/V872/V690/V500/V303/V300/V226/V80/E375/C381/C117赠炫酷运动包 C261/C257/C168/C139，赠时尚笔记本 E685(C)，赠迷人化妆镜套装,Promotion Outline,S/O grow vs. previous 4 weeks average,Promotion Achievement -S/O GSM part,38.8%,Promotion Achievement -S/O CDMA part,All CDMA phones S/O grow vs.V3c & E685 S/O grow vs.
4、previous 4 weeks average,54%,50%,底端机增长率较高,重点机型V3表现出色,新产品A732表现良好,Promotion Achievement -Product GSM part,Promotion Achievement -S/O Rate GSM part,S/O target: 370010 S/O actual: 348447,94%,Com. Rate,Promotion Achievement -S/O Rate CDMA part,S/O target: 14000 S/O actual: 13436,96%,Com. Rate,通过陈列规范的指引，
5、指导FME的终端陈列，更加准确快速地与消费者进行沟通。通过陈列规范的指引，营造整体气氛，有助于促销活动主题的突出。,Successful Execution Display guideline,POSM/Premium/Display Beijing:658stores Shanxi:146 stores,上海,山东,POSM/Premium/Display Liaoning:227 stores Heilongjiang:196 stores Jilin:144 stores,POSM/Premium/Display Hubei:392 stores Henan:403 stores,POS
6、M/Premium/Display Hebei:426 stores Neimeng:284 stores Tianjin:112 stores,HB/NM/TJ,BJ/SX,HB/HN,LN/HLJ/JL,Successful Execution Place,High Coverage Rate: total cover 2988 stores,Beijing Guoyi,Beijing Dixintong,Successful Execution POSM (Regular POP),Dangler Impactful,Beiijng Dazhong,Successful Executio
7、n POSM (Regular POP),Dangler Impactful,Hebei,Hubei Xiangfan,smart using of dangler,Successful Execution POSM (Regular POP),Tend-card,Banner on-counter,Henan Guomei,Successful Execution POSM (Regular POP),Banner in-counter,Information in-counter card,Hebei,smart using of leaflet,Beautiful Poster,Succ
8、essful Execution POSM (Regular POP),Big: 1Panel +16 boxes + premium,Jilin siping,Successful Execution POSM (Special POP),Big: 1Panel +16 boxes + premium,Successful Execution POSM (Special POP),Medium: 1standee +12 boxes + premium,Hubei ezhou,Hebei Zhangjiakou,Successful Execution POSM (Special POP),
9、Henan jiaozuo,Small: 1X-shelf +9 boxes +premium,Successful Execution POSM (Special POP),Beautiful Chrismas Tree,Hebei hengxin,Successful Execution POSM (Special POP),Beijing Dixintong,Hebei Langfang,Successful Execution POSM (Premium),Jilin siping,Hubei Xiantao,Successful Execution POSM ( Display ou
10、tside),BEIJING XIDANKEGUANG,Henan Xinxiang,Successful Execution Promotion event (Road Show),Successful Execution Promotion event (KA Cooperation),Beijing Jinfeihong/Dixintong Lucy Draw,Successful Execution Promotion event (KA Cooperation),Beijing Guomei/Suning Lucy Draw,Successful Execution Promotio
11、n event (KA Cooperation),Beijing Dixintong/Guomei,Successful Execution Promotion event (KA Cooperation),Special Dangler for Beijing Dixintong/Zhongfu：200pcs,Successful Execution Promotion event (KA Cooperation),CNY Lantern for Beijing XIDANKEGUANG：300pcs,Special Dangler for Beijing Jinfeihong：100pcs
12、,Successful Execution Promotion event (KA Cooperation),Newspaper for Beijing Dixintong,Theme:心喜诺基亚 新年乐无暇 Timing: -Dec. 21，2005 Product: All Coverage: National-wide Mechanism:买一赠一， Premium:6681/6600/6670/7610/N-gage QD送动感雪具背包 6060/6108/6101/6230i/7270/7260/6170/6260送妙趣雪人抱枕 3120/6020/3120/6021/3230/32
13、20/6030送温馨滑雪帽及围巾组合 1110/3100/1600/2112/2300/3125/2600/6235/2650/6255送酷炫滑雪镜 Supporting: Regular in-store POSM Premium display In-store promoter,Competitor-NOKIA,Work,Material: Deliver: 100% arrival on time Color : Impactful,Peaceable Sort : Enough Display: Festive/Attractive widely coverage Special d
14、isplay- Christmas tree Premiun: Applied : laptop bag and notebook are papulared Fashion : good match color,POP：Christmas tree poor quantityPremium：Sports bag poor commercioganicPromotion photo: poor quality,No Work,Work / No work,Incentive System for T-PromotersTraining system on FMEs/PromotersDisplay, Promotion KnowlegeEnhance the more efficient ,management - Program event of Local Market,Next Step,Next Step,End.,
