1、海尔集团,Content outline ：1、 Company profile 2、The company introduced CEO 3、 Company industry 4、The products of the company5、 How to promote Haier products 6、The modes of transport7、Haier washing machine questionnaire,张敏,Company profile,Haier Group is a leading global set of home appliance solutions pro
2、vider and virtual-real fusion distributors. The company was founded in Qingdao in 1984. Since the venture, Haier adhere to the user demand as the center of the innovation system to drive the sustainable and healthy development of enterprises, from an insolvent, was on the verge of collapse of the co
3、llective small plant development to become the worlds largest household appliance manufacturers.,On 2011, Haier Group global turnover of 150900000000 yuan,17 countries in the world with more than 80000 employees, Haier users around the world more than 100 countries and regions. In the domain of whit
4、e home appliance, Haier is the worlds leading brand of white goods. Haier Group holds a number of consumer life brand. Which, according to the statistics of Haier brand, has won for three consecutive years the worlds largest sales of household appliances brand (data source: Euromonitor International
5、 Euromonitor ).,In the era of Internet, Haier build open innovation system to support the brand and market development, as of 2011, has declared12318 patents, or8350 authorized patents; cumulative reported77 international standard proposal, of which 27 have been published and implemented, is Chinas
6、patent applications and submit to international standards of the largest home appliance enterprises. In the global domain of white home appliance, Haier is growing as the industry leader and regulators.,Haier Group CEO,Zhang Ruimin, Shandong, Laizhou, a senior economist, University of Science and Te
7、chnology of China master of business administration, the Haier Group party secretary, the chairman of the board of directors, chief executive officer. Zhang Ruimin is the founder of Haier Group, the sixteen session of the seventeen CPC Central Committee, alternate member.,唐浩,On 1984, Zhang Ruimin fr
8、om Qingdao City, former home appliance company manager as the Qingdao Refrigerator General factory. He established the “famous brand strategy“, and lead the staff to seize opportunity, accelerate development, created from scratch, from small to large, from weak to strong development of a miracle. In
9、 26 years, Haier Group has grown from a deficit of 1470000yuan collective small plant, become the2007 global turnover of 118000000000 yuan of China home appliances brand, and in the world and gained high reputation. In 2008March, Haier capped second times by England“ Financial Times“ named “Chinas t
10、op ten world-class brand“.,Haier motto,The essence of management is not known, but actionForever, trembling with fear, always to be very careful attitudeA journey of a thousand miles begins with a single step, the world famous brand in theDo not discount the quality, the service does not discount, c
11、redit.Capital is a boat, the brand is sail, business is the people, culture is the soulTo seek truth from facts, is to change the mindset problemDare to seek truth from facts, is the problem of improving the ideological realm,Haier industry,White electric productsDigital and personal products group
12、The whole kitchenResidential Home appliances,As the worlds largest white goods group, Haier s goal is to provide global consumers to enjoy better living life and provide the perfect solution. In order to achieve the global commitment to consumers, Haier white group relies on own refrigerator, air-co
13、nditioner, washing machine, water heater, kitchen electric products such as white goods, continuously for consumers around the world to create the new life experience and wonderful life style.,White electric products,秦超,Haier digital and personal products group Haier Group to implement the brand str
14、ategy of globalization is one of the pillar industries. Haier digital and personal products group line across the appliance, computer and mobile phone and other fields, is currently the only television big screen, can cover all computer screen and small screen mobile phone manufacturers. By taking t
15、he family as the unit of the web end solutions to help users to achieve the Intelligent Cloud Television Center for computer, mobile phone, home appliances, interconnection control, interactive, in order to bring the novel and unique personalized video entertainment intelligent home furnishing life
16、solutions, realized the consumers for high quality living the dream.,Digital and personal products group,Qingdao Haier galley equipment limited company in 1996October started to develop, put into operation in September1997, mainly engaged in the development, production and sales of cabinets and inte
17、gration of Haier household appliances for the market to provide high-quality kitchen overall, investment183000000 yuan to build a world-class, Asias leading digital production base, in the domestic first proposed the“ one cabinet appliances, a service station satisfaction“ sales philosophy, known as
18、 “the Chinese kitchen bathroom industry leader“,The whole kitchen,陈文卿,Haier estate adhering to the “creation of resources, reputation as a global“ Haier spirit, through the“ product innovation, create value, to create a system“ strategic approach, and strive to achieve “ tamp foundation, integrated
19、innovation, speed rise “ development strategy. 2009Haier estate continuous implementation of fast development, has become the strong cavalcade. Haier estate in2011“ China top 100 real estate enterprise thirty-sixth“, the growth of TOP10second, for four consecutive years won the Chinese real estate e
20、nterprises, won the “2010China estate Lu leader“ first name, in Chinese real estate brand value second in North China area.,Residential,The scope of business environment, the kitchen, personal care in three areas, including the vacuum cleaner, induction cooker, rice cookers, electric pressure cooker
21、, microwave oven, soya-bean milk machine, water machine, hanging ironing machine such as the 14 major categories of more than 200products, fully meet the diverse needs of customers, to provide users with the various forms of life quality solution, the rapid development of the Haier home appliances i
22、s committed to the growth of the industry the first brand of high-end home appliances!,Home appliances,Haier products,haier refrigerator,李申森,1、 Break the traditional refrigerator two district pattern multi zone precise temperature controlFood temperature preservation requirements vary. Haier refrige
23、rator precision control area technology, can be different according to different storage temperature food positioned on each temperature area, according to need to be able to control temperature precisely, accurate fresh smell.,Product technology,2、Induction of Vc from fresh fresh freshA general ref
24、rigerator storage vegetable air through the multiplexer controlled precision air duct system, seal water in skin, does not destroy nutrients, achieve the best preservation effect,4、The utility is convenient science and technology industrys first007Technology A general refrigerator storage of frozen
25、meat is often very hard, after thawing nutrition with blood flow lost. Haier refrigerator has a 007fresh frozen zone, fresh meat into, open -18 C cryogenic frozen, not the loss of nutrition juice. Food frozen after appearing, automatically transferred to -7 C thermostatic preservation, without thawi
26、ng readily cut. .,Protection measures,Refrigerator placed. Refrigerator placed position is chosen should avoid direct sunlight, good ventilation, and the wall to keep at a distance, to facilitate the operation of refrigerators produced heat can circulateCheck the tightness. Always check the refriger
27、ator seal , if the deformation will affect the degree of closure, dovetail, caused by cold air leakage, thereby increasing the power consumption. If the distortion is serious, should be timely repair replacement,notice,In addition to regular cream. The refrigerator is used for a period of time, will
28、 produce some frost, if not regularly defrosting, it will influence the refrigeration effect, and power consumption will also increase, even easy damage of compressor. Therefore, whenever see frost thickness more than 7cm, it should be for defrosting Reduce the time of opening door. Whenever you ope
29、n a door, there will be air conditioning heat exposed, invasion, so it must be running again refrigeration compressor. So as far as possible once took the diverse needs of ingredients, and must act quickly, a box door also do not pull too much angle, as far as possible to reduce the loss of cold air
30、.,According to the latest consumer survey data shows: Haier washing machine current brand attention reached 48.7%, ranking first in all brand; in the one or two, three level of market and the lock channel in Dalian, Haier washing machine are top, a market share of nearly40%, all this comes from Haie
31、r washing machine to be consistent from beginning to end consumers attention.,Haier washing machine,朱伟俊,The world as the only one available at the same time scale production of Asian wave wheel, European roller, America stirring type and double power washing machine of professional production enterp
32、rises, Haier washing machine has twenty-six series, more than 6000 varieties, annual production capacity of 13000000 units, annual sales volume, sales are up, is the most steady development, the most competitive brand of washing machine, known as Chinas washing machine industry leader. In September
33、1, 2005, by the State Quality Inspection Administration and the Chinese famous brand strategy promotion committee jointly organized the first Chinese world famous brand product is announced, Haier washing machine successfully selected for China to create the first world famous brand of washing machi
34、ne.,Haier washing machine introduction,V6steam ironing technology ease fold reduction elasticWith the development of science and technology, drying technology development. Haier washing machine technology innovation, following the wind drying, hot air drying, drying steam three generation technology
35、 of the new generation of V6 steam ironing technology, smooth folds, restore elasticity, completely solve the traditional drying method takes too much time, not all, drying clothes damage and other problems, intimate care of your life.,The technology of washing machine:,“ Zero carbon core“ static fr
36、equency low carbon life Haier washing machine combined with GE s first “ zero carbon core“ frequency conversion technology, realize the drive and motor structure technical innovation, into the revolutionary zero carbon conversion era, by outer driving upgrades for the inner drive, efficient washing,
37、 energy efficiency and carbon reduction, bring natural quiet green low carbon life.Constant power technology360 uniform clean Haier united world home appliance giant fisherand common R & D uniform power washing machine, to subvert the traditional horizontal vortex type washing mode, innovation of tu
38、mbling washing mode, even deep fiber, water, winding prevention, low wear, initiated the new era of uniformly washing washing machine industry.,How to promote Haier products,1、 Haier Group brand value 2、 the development history of Haier refrigerator 3、 EER value of Haier refrigerator 4、 Haier refrig
39、erator configuration 5、 Haier refrigerator products after sale service 6、 at the same time we must grasp the related knowledge of other brand refrigerator,The haier refrigerator belongs to large objects so we can use the railroad and highway transportation .Raliway transportation 1) Transport capaci
40、ty 2) Running speed 3) low transportation cost 4) transport often is good 5) with low energy consumption 6) good generalityHighway transportation 1) Flexibility, strong adaptability 2) Can realize the“ door to door“ direct transportation 3) In the mid or short-distance transport, delivery speed,Mode
41、s of transport,Haier washing machinequestionnaire,1, Do you like what type of washing machine? A) The impeller ( TPE ) B) Drum (pre -) C) Double cylinder washing machine2, Do you think the washing machine wear is the major cause of what? ( s) A） Washing process clothing with the water, turning aroun
42、d, friction around the barrel causes wear B） During washing, clothes are piled up in the bottom of the washing machine, and the bottom of the barrel rotates about the friction caused by wear and tear C) Washing clothes piled together in a small space, leading to clothing and clothing wear.,Haier was
43、hing machine questionnaire,3、 Do you think what kind of washing machine wear more? A) The impeller ( TPE ) B) Drum (pre -) C) Double cylinder washing machine 4 、Are you aware of the problem of uneven washing machine?Yes B) no、 you buy the washing machine is the most important? ( s) A）Evenness and cl
44、eanness B）The clothes wear degree C) Energy efficiency rating ( whether saving water and electricity ) D) Washing efficiency E) Price F) Appearance,6、if the recent organization of Haier washing machine group purchase, do you have a plan? If you want, the washing machine is what kind of? Hoping to get preferential?Please fill in the：( ),Name（ ） Sex： Male（ ） Female（ ） Age（ ） Occupation（ ） E-mail （ ） telephone（ ） income（ ）,Good bye !,
